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บรรยายโดย ดร. สุวิชิต ชัยดรุณ
นวัตกรรมการสื่อสารในภาวะวิกฤติ
แนวโนมทางทฤษฎีและการปฏิบัติ
Dr. Suwichit Chaidaroon (suwichit@gmail.com)
Senior Lecturer (equivalent to Associate Professor in US system)
Westminster Business School
University of Westminster
Facebook, Slideshare, LinkedIn
Huang, Y. H., & Lin Y. H., & Su, S. H. (2005). Crisis communicative strategies in Taiwan: Category,
continuum, and cultural implication. Public Relations Review 31, 229-238.
Conative Coping Cognitive Coping
High
Engagement
Anger
Anxiety
Sadness
Fright
Low
Engagement
Anxiety
Anger
Fright
Sadness
Jin, Y., Pang, A., & Cameron, G. T. (2007). Integrated crisis mapping: Towards a publics-based, emotion-
driven conceptualization in crisis communication. Sphera Publica, 7, 81-96.
Jin, Y., Pang, A., & Cameron, G. T. (2012). Toward a publics-driven, emotion-based conceptualization in crisis communication: unearthing
dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) model. Journal of Public Relations Research, 24, 266-298.
Low Responsibility High responsibility
High
Severity
Animated Audience Antagonistic Audience
Low
Severity
Bemused Audience Concerned Audience
Types of
Crisis
• Victims
• Accidental
• Preventable
Crisis
Intensifiers
• History
• Reputation
Strategies
• Prevent further
harm
• Cope
psychologically
Coombs, T. (2008). The development of the situational crisis communication theory. In T. L. Hansen-Horn & B. D.
Neff (Eds.), Public Relations: From theory to practice (pp. 262-277). Boston, MA: Pearson.
1. Situational variables in Thai contexts
2. Crisis response strategies in Thai
contexts
3. More interpretive/critical approaches to
studying crisis communication
4. Social media & crisis communication
5. Case studies in Thai contexts
Research Ideas

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2015 crisis comm slides

  • 1. บรรยายโดย ดร. สุวิชิต ชัยดรุณ นวัตกรรมการสื่อสารในภาวะวิกฤติ แนวโนมทางทฤษฎีและการปฏิบัติ Dr. Suwichit Chaidaroon (suwichit@gmail.com) Senior Lecturer (equivalent to Associate Professor in US system) Westminster Business School University of Westminster Facebook, Slideshare, LinkedIn
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Huang, Y. H., & Lin Y. H., & Su, S. H. (2005). Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication. Public Relations Review 31, 229-238.
  • 21. Conative Coping Cognitive Coping High Engagement Anger Anxiety Sadness Fright Low Engagement Anxiety Anger Fright Sadness
  • 22. Jin, Y., Pang, A., & Cameron, G. T. (2007). Integrated crisis mapping: Towards a publics-based, emotion- driven conceptualization in crisis communication. Sphera Publica, 7, 81-96.
  • 23. Jin, Y., Pang, A., & Cameron, G. T. (2012). Toward a publics-driven, emotion-based conceptualization in crisis communication: unearthing dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) model. Journal of Public Relations Research, 24, 266-298.
  • 24. Low Responsibility High responsibility High Severity Animated Audience Antagonistic Audience Low Severity Bemused Audience Concerned Audience
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Types of Crisis • Victims • Accidental • Preventable Crisis Intensifiers • History • Reputation Strategies • Prevent further harm • Cope psychologically Coombs, T. (2008). The development of the situational crisis communication theory. In T. L. Hansen-Horn & B. D. Neff (Eds.), Public Relations: From theory to practice (pp. 262-277). Boston, MA: Pearson.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. 1. Situational variables in Thai contexts 2. Crisis response strategies in Thai contexts 3. More interpretive/critical approaches to studying crisis communication 4. Social media & crisis communication 5. Case studies in Thai contexts Research Ideas