This document summarizes research on crisis communication strategies and theories. It discusses different frameworks for understanding crisis response strategies, including based on levels of engagement, emotions, and responsibility. Specific strategies mentioned include preventing further harm and helping people cope psychologically. The document also outlines some areas that could be explored more in future research on crisis communication, such as situational variables in Thai contexts, response strategies there, more interpretive approaches, the role of social media, and case studies set in Thailand.
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
2015 crisis comm slides
1. บรรยายโดย ดร. สุวิชิต ชัยดรุณ
นวัตกรรมการสื่อสารในภาวะวิกฤติ
แนวโนมทางทฤษฎีและการปฏิบัติ
Dr. Suwichit Chaidaroon (suwichit@gmail.com)
Senior Lecturer (equivalent to Associate Professor in US system)
Westminster Business School
University of Westminster
Facebook, Slideshare, LinkedIn
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20. Huang, Y. H., & Lin Y. H., & Su, S. H. (2005). Crisis communicative strategies in Taiwan: Category,
continuum, and cultural implication. Public Relations Review 31, 229-238.
22. Jin, Y., Pang, A., & Cameron, G. T. (2007). Integrated crisis mapping: Towards a publics-based, emotion-
driven conceptualization in crisis communication. Sphera Publica, 7, 81-96.
23. Jin, Y., Pang, A., & Cameron, G. T. (2012). Toward a publics-driven, emotion-based conceptualization in crisis communication: unearthing
dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) model. Journal of Public Relations Research, 24, 266-298.
24. Low Responsibility High responsibility
High
Severity
Animated Audience Antagonistic Audience
Low
Severity
Bemused Audience Concerned Audience
25.
26.
27.
28.
29. Types of
Crisis
• Victims
• Accidental
• Preventable
Crisis
Intensifiers
• History
• Reputation
Strategies
• Prevent further
harm
• Cope
psychologically
Coombs, T. (2008). The development of the situational crisis communication theory. In T. L. Hansen-Horn & B. D.
Neff (Eds.), Public Relations: From theory to practice (pp. 262-277). Boston, MA: Pearson.
30.
31.
32.
33.
34.
35. 1. Situational variables in Thai contexts
2. Crisis response strategies in Thai
contexts
3. More interpretive/critical approaches to
studying crisis communication
4. Social media & crisis communication
5. Case studies in Thai contexts
Research Ideas