Ci sales & marketing presentation

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Part of a panel webinar from SLA's CI division

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Ci sales & marketing presentation

  1. 1. Integrating with Sales and Marketing to Capture and Deliver Intelligence November 15, 2011 © Research-Ability All Rights Reserved
  2. 2. Roles Marketing: “ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Source: American Marketing Association) Sales: "The holistic business system required to effectively develop, manage, enable, and execute a mutually beneficial, interpersonal exchange of goods and/or services for equitable value.” (Source: American Society of Training and Development) © Research-Ability All Rights Reserved
  3. 3. The Organization Image: jscreationzs / FreeDigitalPhotos.net © Research-Ability All Rights Reserved
  4. 4. Building Relationships Image: Ambro / FreeDigitalPhotos.net <ul><li>Training </li></ul><ul><li>Meetings </li></ul><ul><li>Webinars </li></ul><ul><li>Open Houses </li></ul><ul><li>Intranet/Web Site </li></ul>© Research-Ability All Rights Reserved
  5. 5. Team Image: Salvatore Vuono / FreeDigitalPhotos.net © Research-Ability All Rights Reserved
  6. 6. Competitive Edge Image: jscreationzs / FreeDigitalPhotos.net <ul><li>Presentations </li></ul><ul><li>Competitor Monitoring </li></ul><ul><li>Industry Highlights </li></ul><ul><li>Company Profiles </li></ul><ul><li>White Papers </li></ul><ul><li>What else? </li></ul>© Research-Ability All Rights Reserved
  7. 7. Contact us for further assistance: Susan Wald Berkman Research -Ability Email: [email_address] Phone : 954-234-5663 Web: www.Research-Ability.com Twitter: @researchability Follow us on Facebook © Research-Ability All Rights Reserved

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