Storytelling Scoring GuideCRITERIA NON-PERFORMANCE BASIC P.docx

Storytelling Scoring Guide
CRITERIA NON-PERFORMANCE BASIC PROFICIENT
DISTINGUISHED
Analyze the tools leaders
can use to build trust and
relationships, foster
collaboration, and help
employees feel engaged
with their work.
Does not analyze the tools
leaders can use to build trust
and relationships, foster
employees feel engaged with
their work.
Analyzes the tools leaders can
use to build trust and
their work, but the analysis is
incomplete.
Analyzes the tools leaders
can use to build trust and

their work.
Evaluates the tools leaders can
use to build trust and
their work.
Explain ways in which
leaders use storytelling to
build trust and
relationships.
Does not explain ways in
which leaders use
storytelling to build trust and
relationships.
Identifies situations when
storytelling might be useful.
Explains ways in which
leaders use storytelling to
build trust and relationships.
Explains ways in which leaders
use storytelling to build trust
and relationship and provides
specific examples and
supporting evidence.
Apply storytelling skills to a
workplace situation where
trust and collaboration are
essential.

Does not apply storytelling
skills to a workplace situation
where trust and collaboration
are essential.
Applies storytelling skills to a
workplace situation where trust
and collaboration are essential,
but the story is not well-
organized or is not appropriate
for the intended audience.
workplace situation where
trust and collaboration are
essential.
workplace situation where trust
and collaboration are essential
with a well-organized narrative
that is appropriate in tone and
length.
Develop text using
organization, structure, and
transitions that demonstrate
understanding of the
relationship between the
main topic and subtopics.
Does not include all
components, and organizes
text inappropriately for the
assessment.

Provides an unclear
introductory statement and/or
presents the text in paragraphs
with unclear main ideas and/or
transitional phrases.
Develops text using
Develops a strong introductory
statement and organizes text
with skillful transitions into
paragraphs with clear main
ideas, sufficient evidence,
analysis, and linking
information.
Integrate appropriate use of
scholarly sources,
evidence, and citation style.
Includes plagiarized
information.
Does not synthesize
information from sources
and/or the credibility of the
sources is questionable.
Integrates appropriate use of
scholarly sources, evidence,

and citation style.
Integrates and synthesizes
evidence from credible,
scholarly, and professionally
sound sources, with minimal
flaws in APA citation style.
Convey clear meaning in
text through sound
grammar, usage, word
choice, and mechanics.
Obstructs meaning due to
errors in sentence structure,
choice, or spelling.
Interrupts meaning due to
grammar, usage, word choice,
or spelling.
Conveys clear meaning with
minimal issues in grammar,
usage, word choice, spelling,
or mechanical errors.
Produces complex and concise
text that conveys clear
meaning, with errors in
grammar, usage, word choice,
spelling, or mechanics.
Assessment 3

Create a PowerPoint presentation that showcases your ability to
tell a story.
Introduction
This portfolio work project will give you practice with
professional writing expectations, as well as motivating and
persuading others by telling a story.
Create a brief slide presentation, with graphics, and preferably
your voice presenting, that analyzes the tools and strategies that
leaders can use to build trust and collaboration, and explains
why you believe storytelling is one effective tool for you to use
to lead your team.
· The Creating a Presentation in the MBA Program Resources
and the Guidelines for Effective PowerPoint Presentations
[PDF] document will help you with this presentation.
· The Ariel Group explains that a story needs to follow a basic
four-step format that gently leads the audience into the story,
through the story, and connecting the story:
2. The Ariel Group. (2011). Executive essentials:
Storytelling [PDF]. Available from https://www.arielgroup.com/
Use this format, based on page 9 of the Ariel group resource, to
create six slides (including cover page and references):
. Slide 1. Cover slide with title and your name, and a graphic
for interest (be sure to credit graphic artist in the reference
slide).
. Slide 2. Introduce the subject matter or business content. After
your cover slide, create Slide 1, which introduces the slide
presentation, much as the introduction to a paper would do.
4. Conversation example: "I think you've been doing a great job
heading this initiative despite the hiccups you've encountered
along the way. I want to make sure you don’t beat yourself up
over this too much . . ."
4. Presentation example: "Today I would like to speak to you
about a new marketing strategy for our product . . ."
4. NASA example: "NASA has a reputation for communication
issues among teammates, but our team is going to change all of
that."

. Slide 3. Transition into the story. This slide should transition
into your story, setting the expectations of the audience of what
is to come.
5. Conversation example: "In fact, back when I was a team
leader, I had a similar experience . . ."
5. Presentation example: "Let me share with you a story to
illustrate a vision of how we can work together . . ."
5. NASA example: "I once worked at another company that had
some major communications issues. It wasn't life or death like
here at NASA, but we did have some serious problems in
communications that impacted our ability to be effective."
. Slide 4. Tell the Story. This slide should actually tell your
story:
6. Set the stage.
6. Describe the conflict.
6. Describe the resolution.
3. Example: "It's 2012. I’m out on the soccer field with my son
when he turns to me and says . . ."
3. NASA example: "About 10 years ago I was working as a shift
leader at a manufacturing facility where safety was supposedly
part of the culture, yet we had a frighteningly bad safety record
. . ." Continue the story.
· Slide 5. Connect the story to a teaching point or subject
matter. This slide should bring your story back to the issue at
hand.
. Personal learning: "What my son said to me reminded me so
powerfully that there is always a fresh, new way to look at any
challenging situation."
. Message for the group: "Ladies and gentlemen, are we willing
to shift our marketing strategy in a whole new direction, to take
a risk in the way that my son did? I certainly am."
. NASA example: "In this situation, we learned this and that.
Here at NASA, we can do the same thing. We can prove that
communications this and that." Think of this like explaining the
moral of the story.
· Slide 6. References. Include references here.

Deliverable Format
· Presentation. Attach a PowerPoint presentation that has a
cover page, four content slides per the above, and a references
slide. You must have exactly six slides—learning to follow
established guidelines is important in school and the workplace.
· Resources. Note that your slides should not be text heavy.
However, you should make ample use of presenter notes. While
the presenter notes do not have to be a word-for-word
transcript, they should be very close to what you would or do
say in your audio. You may optionally use the slide software
recording tools to record audio of your slides—you actually
telling your story.
Refer to the writing resources in the MBA Program Resources,
especially paying attention to the MBA Academic and
Professional Document Guidelines, under Writing Skills, for
more information.
Evaluation
By successfully completing this assessment, you will
demonstrate your proficiency in the following course
competencies through corresponding scoring guide criteria:
· Competency 2: Apply leadership strengths and behaviors to
workplace situations.
. Apply storytelling skills to a workplace situation where trust
and collaboration are essential.
· Competency 3: Recommend evidence-based strategies for
leading and collaborating in complex environments.
. Analyze the tools leaders can use to build trust and
relationships, foster collaboration, and help employees feel
engaged with their work.
. Explain ways in which leaders use storytelling to build trust
and relationships.
· Competency 4: Communicate effectively through academic
and professional writing.
. Develop text using organization, structure, and transitions that
demonstrate understanding of the relationship between the main
topic and subtopics.

. Integrate appropriate use of scholarly sources, evidence, and
citation style.
. Convey clear meaning in text through sound grammar, usage,
word choice, and mechanics.
Note: Faculty may use the Writing Feedback Tool when grading
this assessment. The Writing Feedback Tool is designed to
provide you with guidance and resources to develop your
writing based on five core skills. You will find writing feedback
in the Scoring Guide for the assessment, once your work has
been evaluated.
Explain how the live BetterUp coaching experience that you had
during this course can help you use your leadership strengths
and best self to achieve your professional goals.
· The first coaching session is really more of an eye opener to
get me to open up and be honest about my strengths and areas
where I have opportunity to grow and get better. I also got some
tips on staying focused and more organized so overall. I believe
that being more aware of my skills and areas that I need to
improve which will help me grow. The session also pointed out
some techniques and tools I can use to accomplish my
improvements. For example the better up applications and
techniques like coaching on the spot and following up after
coaching opportunities at a specific date an time.

◦
◦
◦
Defining Yourself As a Leader Scoring Guide
DISTINGUISHED
Analyze personal leadership
strengths.
Does not analyze personal
leadership strengths.
Identifies personal
leadership strengths.
Analyzes personal leadership
strengths.
Analyzes personal leadership
strengths and provides examples
of how leadership strengths have
been demonstrated.

Develop a personal
leadership statement that
includes purpose and
values as a leader.
Does not develop a
personal leadership
statement.
Develops a personal
leadership statement but
does not include purpose
and values as a leader.
Develops a personal leadership
statement that includes
purpose and values as a
leader.
Develops a personal leadership
statement that includes purpose
and values as a leader and
explains how the statement is
supported by identified leadership
strengths.
Explain how the live
coaching experience during
this course can help with
the use of leadership
strengths to achieve
professional goals.
Does not explain how
coaching can help with the
use of leadership

professional goals.
Explains how coaching can
help with the use of
leadership strengths to
achieve professional goals,
but the explanation lacks
clarity.
Explains how coaching can
help with the use of leadership
professional goals.
Explains how coaching can help
with the use of leadership
strengths to achieve professional
goals and develop one as a whole
person.
Develop text using
components, and
organizes text
inappropriately for the
assessment.
Provides an unclear
introductory statement

and/or presents the text in
paragraphs with unclear
main ideas and/or
transitional phrases.
Develops text using
relationship between the main
statement and organizes text with
skillful transitions into paragraphs
with clear main ideas, sufficient
evidence, analysis, and linking
information.
text through sound
Obstructs meaning due to
errors in sentence
structure, grammar,
usage, word choice,
spelling.
choice, spelling.

usage, word choice, spelling, or
mechanical errors.
text that conveys clear meaning,
with errors in grammar, usage,
word choice, spelling, or
mechanics.
Assessment 2
Prepare a 2-3-page business report in which you analyze your
leadership strengths and develop a statement of who you are as
a leader. Explain how coaching can be used to maximize your
leadership strengths and achieve your professional goals.
Introduction
This portfolio work project helps you define who you are as a
leader. It is something that would be useful to you in annual
performance reviews or to use as a reminder of your strengths
and best qualities.
Introduction
This portfolio work project helps you define who you are as a
leader. It is something that would be useful to you in an annual
performance review or as reminder of your strengths and best
qualities.
Scenario
Your leader is interested in your development as a leader in
your organization. You have recently taken the BetterUp self-
assessment and have participated in at least one BetterUp
coaching session. Your leader would like you to spend some
time reflecting on the results of your assessment and gathering
some additional information from those who know you best.
Your Role
Your role is to prepare a report in which you review and reflect
on your strengths; collect additional information from 3–5

colleagues, friends, or others who know you well; and create a
portrait of yourself as a leader.
Preparation
BetterUp
Before completing this assessment, you must have taken the
BetterUp self-assessment and participated in one coaching
session.
Additional Information
This assessment requires you to collect feedback from 3–5
people who know you best.
Because not everyone is likely to respond, you should identify
at least 10 people to ask. Choose a variety of people who have
had extended contact with you, such as:
· Colleagues (former or current), such as vendors, customers, or
board members.
· Friends (old or recent), neighbors, or fellow volunteers.
· Family members.
· Others who know you well. Be creative in your choices.
Try to give your respondents sufficient time to respond. You
can create a feedback form or keep it simpler.
The questions you should ask are:
· Who am I when I am at my best?
· Can you provide a specific example of a time when I was at
my best?
You can reach out by phone, e-mail, text, or in person. Analyze
your leadership strengths.
Requirements
For this paper:
· Identify your top three strengths from the BetterUp
assessment. Explain how you currently use those strengths.
· Develop a statement of who you are as a leader, based on your
analysis. You may wish to include your purpose, values,
strengths, goals, and more. You may also wish to add to your
statement who you want to be as a leader—what you aspire to.
This way, your statement becomes your own vision of who you
want to be.

· Explain how the live BetterUp coaching experience that you
had during this course can help you use your leadership
strengths and best self to achieve your professional goals.
Deliverable Format
Your deliverable is a 2–3-page business report. Because this is a
personal reflection, you may write it in the first person and do
not need to cite any supporting references. Refer to the writing
resources in the MBA Program Resources in the courseroom
navigation panel, especially paying attention to the MBA
Academic and Professional Document Guidelines, under Writing
Skills.
Related Company Standards
The Defining Yourself As a Leader business report is a
professional document and should therefore follow the
corresponding MBA Academic and Professional Document
Guidelines, including single-spaced paragraphs. In addition to
the report, include:
· Title page or a heading at the top of the first page with title,
date, and your name.
· Conclusion.
· References page (if applicable).
· APA-formatted references (if applicable).
You might consider using the following outline:
· Introduction. (Tell the reader what this paper is about.)
· My Strengths. (Detail your BetterUp-identified strengths and
describe how you currently use those strengths.)
· Leadership Statement. (Create a statement of who you want to
be as a leader—make it aspiring, like an affirmation.)
· Conclusion. (Wrap up the paper, mentioning that you had your
BetterUp coaching, and describe specific ways how you can use
the future BetterUp coaching sessions to lead yourself or others
even better.)
· References.
Evaluation

· Competency 1: Analyze the strengths and behaviors of
successful leaders.
· Analyze personal leadership strengths.
· Develop a personal leadership statement that includes purpose
and values as a leader.
· Explain how the live coaching experience during this course
can help with the use of leadership strengths to achieve
professional goals.
· Develop text using organization, structure, and transitions that
· Convey clear meaning in text through sound grammar, usage,
Faculty will use the scoring guide to review your deliverable as
if they were your boss. Review the scoring guide prior to
developing and submitting your assessment.
been evaluated.
ePortfolio
This portfolio work project demonstrates your competency in
applying knowledge and skills required of an MBA learner in
the workplace. Include this in your personal ePortfolio. See the
MBA Program Resources for more information on ePortfolio.

Critical Thinking in Action Scoring Guide
DISTINGUISHED
Provide an overview of a
business situation.
Does not provide an
overview of a business
situation.
Provides an overview of a
business situation, but it is
incomplete or does not
accurately depict the
situation.
Provides an overview of a
business situation.
Provides a concise and succinct
overview of a business situation.
Apply a critical thinking
framework to a business
situation.
Does not apply a critical
thinking framework to a
business situation.
Applies a critical thinking
situation but applies it
incorrectly.

Applies a critical thinking
situation.
Analyzes a business situation
using a critical thinking framework
and explains how each step
contributes to a better
understanding of the situation.
Recommend an evidence-
based solution to a
business situation.
Does not recommend an
evidence-based solution
to a business situation.
Recommends a solution but
does not provide supporting
evidence.
Recommends an evidence-
based solution to a business
situation.
Recommends an evidence-based
solution to a business situation and
describes the potential outcome of
the solution.
Explain how VUCA can
affect a business situation
and a recommended
solution.

Does not explain how
VUCA can affect a
business situation or a
recommended solution.
Explains how VUCA can
affect either a business
situation or a recommended
solution, but not both.
Explains how VUCA can affect
a business situation and a
Explains how VUCA can affect a
business situation and a
recommended solution, and
identifies ways to determine if
elements of VUCA are present.
Develop text using
components, and
organizes text
inappropriately for the
assessment.
Provides an unclear
introductory statement and/or

presents the text in
paragraphs with unclear main
ideas and/or transitional
phrases.
Develops text using
relationship between the main
statement and organizes text with
skillful transitions into paragraphs
with clear main ideas, sufficient
evidence, analysis, and linking
information.
Integrate appropriate use of
scholarly sources,
evidence, and citation style.
Includes plagiarized
information.
Does not synthesize
information from sources
and/or the credibility of the
sources is questionable, with
many flaws in APA citation
style.
Integrates appropriate use of
scholarly sources, evidence,
and citation style.

Integrates and synthesizes
evidence from credible, scholarly,
and professionally sound sources,
with minimal flaws in APA citation
style.
text through sound
Obstructs meaning due
to errors in sentence
structure, grammar,
usage, word choice, or
spelling.
choice, or spelling.
usage, word choice, spelling, or
mechanical errors.
text that conveys clear meaning,
with errors in grammar, usage,
word choice, spelling, or
mechanics.
Assessment 1

Write a 2-4-page academic paper in which you describe a
business situation, apply a critical thinking framework to the
situation, and recommend evidence-based solutions to the
situation. Explain how the concepts of VUCA (volatility,
uncertainty, complexity, and ambiguity) could affect both the
situation and the solution.
Introduction
This portfolio work project will give you practice with
academic writing expectations, while still being work relevant.
Many organizations have relationships with professional
associations and contribute written articles regularly to
newsletters and other publications. In addition, some
organizations expect leaders to participate in conferences and
seminars, where written work must be submitted using an
academic style.
While you are playing the role of a new leader in an
organization, remember that you are also writing a paper that
will be evaluated by an instructor. Thus, you want to make it
easy for the instructor to clearly see that you have demonstrated
the outcomes of the assessment. Do not make your instructor
search for information; guide them to it. How? By double
checking the scoring guide and ensuring that you have clearly
demonstrated each of these competencies at what you believe is
the Distinguished level.
Read the following and think about how Panera used critical
thinking and an understanding of VUCA to solve their mosh pit
problem. Pay attention to Kallet's critical thinking framework in
particular.
· Jargon, J. (2017, June 2). How Panera solved its mosh pit
problem. The Wall Street Journal.
· Kallet, M. (2014). Think smarter: Critical thinking to improve
problem-solving and decision-making skills. Hoboken, NJ:
Wiley & Sons.
Then, find another company with a problem they need to fix.
You may use NASA, BP, or United Airlines, all of whom have
had numerous high-profile problems to solve in recent years, if

you wish. Or, you may choose a company that you know has an
issue. If you are unsure who to use, try searching "Companies
with customer service problems" online and you will get a lot of
ideas, though your problem does not have to be about customer
service.
In an APA-formatted paper:
1. Summarize the problem you researched. Then, apply Kallet's
critical thinking framework to describe how the leadership of
this company should think through the problem to create a
solution. Finally, give at least one evidence-based solution—
either that you came up with through your research or that you
read the company is going to or did employ. Next, describe
what VUCA considerations the leadership must keep in mind as
they implement this solution.
2. Work on being concise but thorough, keeping academically
formatted paper to no more than four double-spaced pages.
3. Be sure your paper includes, and is organized, as follows:
. Introduction: Write an introduction that tells the reader what
to expect of this paper (1 paragraph). It would be most effective
to include a brief mention that leaders at Panera Bread
effectively used an understanding of critical thinking and
VUCA to solve their mosh pit problem, and that this paper
applies a similar framework to solving whatever problem in the
organization you chose. Choose an organization with a
problem you can research.
. Problem: Describe the problem that you will be solving for
another company, describing the situation (1–3 paragraphs).
. Thinking Critically: Apply the framework for critical thinking
as outlined by Michael Kallet in the Think Smartere-book to the
problem you identified to describe an evidence-based
recommendation for this company to improve. You can create
your own unique recommendation, or show how critical
thinking applied to a solution that someone else came up with
already or applied, which you read about in your research (1–3
paragraphs).
. Applying VUCA: Explain how VUCA could affect both the

situation and your recommendation, and any important
considerations for management in implementing the
recommended solution (1–2 paragraphs).
. Conclusion: Write a conclusion that wraps up and summarizes
your document (1 paragraph). The Capella Writing Center,
linked in the MBA Program Resources under Writing Skills, has
good information on how to write an effective conclusion.
. References: Include at least two APA-formatted citations in
your paper.
Deliverable
Write a 2–4-page academic paper following APA style and
formatting. Refer to the writing resources in the MBA Program
Resources in the courseroom navigation panel, especially
paying attention to the MBA Academic and Professional
Document Guidelines, under Writing Skills.
Evaluation
. Apply a critical thinking framework to a business situation.
. Explain how VUCA can affect a business situation and a
· Competency 3: Recommend evidence-based strategies for
leading and collaborating in complex environments.
. Recommend an evidence-based solution to a business
situation.
. Provide an overview of a business situation.
. Develop text using organization, structure, and transitions that
. Integrate appropriate use of scholarly sources, evidence, and
citation style.

. Convey clear meaning in text through sound grammar, usage,
Faculty will use the scoring guide to review your deliverable as
if they were your boss. Review the scoring guide prior to
developing and submitting your assessment.
been evaluated.
ePortfolio
This portfolio work project demonstrates your competency in
applying knowledge and skills required of an MBA learner in
the workplace. Include this in your personal ePortfolio. See
MBA Program Resources for more information on ePortfolio.

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