Running head: BUSINESS OBJECTIVES AND STRATEGIC PLAN 1 BUSINESS OBJECTIVES AND STRATEGIC PLAN 2 Business Objectives and Strategic Plan ---------- BUS/475 February 13, 2017 ---------- Business Objectives and Strategic Plan As indicated in this business model, so that the manufacturing of the construction vehicles be effective, evaluating the objectives of this division is the most important thing. This helps to give the division a clear direction that will be based on the objectives. The progress will be easily measured including the key performance indicators. As a result, key considerations will be made in regards to the results of the SWOT analysis and the supply chain analysis. The SWOT analysis results helps in working out on any weaknesses and threats whereas the supply chain analysis will help to identify the major sources of customers, the availability of raw materials and if there is the need to have distribution centers that would make the customers be able to access the vehicles to either buy or lease them (Transportation Marketing Services., 1988). All this will ensure that the company can manufacture the construction vehicles at reduced costs, more customers get to buy the vehicles, help the company grow up radically and increase the technological innovation in the company’s line of production. With this in mind, the following are the major objectives the company is looking to achieve in the following perspectives Financial perspective Shaw Group Inc. will increase its market share from the current 22% to 27% given that the new vehicles are eventually going to increase the product range of the company. This will make it have more customers for the new vehicles. As a new model of construction is going to hit the market, it will increase the revenues of the company much more. However, the company is looking at ways of minimizing the production costs as much lower as possible. More revenues and reduced costs will see the company register an increase in profits. Since this is the newest model of construction vehicles to be manufactured, the company is going to increase its competitive advantage. This is because it will take a longer time before other vehicle manufacturers tap into the opportunity. Customer value On the customer perspective, customers look for a range of products that are offering a solution to their issues. We expect to experience an influx of more customers who will be I need of these construction vehicles. The existing customers will also buy from the company as this will give them a reason to continue buying from the company. Our customers will be very happy to be associated with a company that wants to have all their requirements catered for which includes construction needs as well as construction vehicles (Butuner H., 2016). As the customers will have access to affordable construction vehicles purchases or leases, ...

1. Running head: BUSINESS OBJECTIVES AND STRATEGIC
PLAN
1
BUSINESS OBJECTIVES AND STRATEGIC PLAN
2
Business Objectives and Strategic Plan
----------
BUS/475
February 13, 2017
----------
Business Objectives and Strategic Plan
As indicated in this business model, so that the manufacturing
of the construction vehicles be effective, evaluating the
objectives of this division is the most important thing. This
helps to give the division a clear direction that will be based on
the objectives. The progress will be easily measured including
the key performance indicators. As a result, key considerations
will be made in regards to the results of the SWOT analysis and
the supply chain analysis.
The SWOT analysis results helps in working out on any
weaknesses and threats whereas the supply chain analysis will
help to identify the major sources of customers, the availability
of raw materials and if there is the need to have distribution
centers that would make the customers be able to access the
vehicles to either buy or lease them (Transportation Marketing
Services., 1988). All this will ensure that the company can

2. manufacture the construction vehicles at reduced costs, more
customers get to buy the vehicles, help the company grow up
radically and increase the technological innovation in the
company’s line of production. With this in mind, the following
are the major objectives the company is looking to achieve in
the following perspectives
Financial perspective
Shaw Group Inc. will increase its market share from the current
22% to 27% given that the new vehicles are eventually going to
increase the product range of the company. This will make it
have more customers for the new vehicles. As a new model of
construction is going to hit the market, it will increase the
revenues of the company much more. However, the company is
looking at ways of minimizing the production costs as much
lower as possible. More revenues and reduced costs will see the
company register an increase in profits. Since this is the newest
model of construction vehicles to be manufactured, the company
is going to increase its competitive advantage. This is because it
will take a longer time before other vehicle manufacturers tap
into the opportunity.
Customer value
On the customer perspective, customers look for a range of
products that are offering a solution to their issues. We expect
to experience an influx of more customers who will be I need of
these construction vehicles. The existing customers will also
buy from the company as this will give them a reason to
continue buying from the company. Our customers will be very
happy to be associated with a company that wants to have all
their requirements catered for which includes construction
needs as well as construction vehicles (Butuner H., 2016). As
the customers will have access to affordable construction

3. vehicles purchases or leases, this will make them feel that they
still retain the value of their money.
Internal operations
The company expects to increase efficiency in the production
process. Therefore, the use of modern technology is expected to
be employed which will ensure that high-quality construction
vehicles are manufactured. Thus the performance index will be
regularly measured to identify the productivity. Also, measures
to ensure that the company has a positive impact to be
deployed.
Learning and growth
Because Shaw Group Inc. will be venturing into a whole new
product line, the company expects to give its employees more
education and special skills regarding the manufacturing of
construction vehicles. We also expect to hire more employees to
work on the production line. Thus the current employees will be
retained as more come in. The new division will indicate how
the level of the organization’s capability is high. The
organizational culture is expected to change so as to realign
with the new division's objectives. Because the manufactured
vehicle is expected to reduce more labor at the construction site,
the organization intends to add more technological
improvements to the vehicles to enable them to serve as many
purposes as possible.
Key trends, assumptions, and risks
The above objectives are based on key trends in the
construction industry which include reducing costs by
employing very few laborers, reducing costs, improving

4. efficiency and increasing the market share, competitive
advantage and use of modern technology. However, it is
assumed that more clients are basically going to adopt to the
new vehicle brands, the ability to use all the compressed
technology in the vehicles and that are going to accept the
purchase or lease prices of the vehicles (Fogg C. D., 1999).
However, this move bears so many risks that will greatly affect
full implementation and therefore begin the process of
production. The key risks include government policies, the
desired skills the employees are to poses, funds and the market
availability. The government may decide to deny the division a
permit to go ahead with the manufacturing of the vehicles citing
changes in the compliance requirements and the internal
regulations. The employees who may be required to work in the
division may not have acquired the rightful skills thus making
the search for the qualified personnel a longer task. The
company as may be required to set up facilities that are vital in
the vehicle manufacture, it may drain the company’s funds
which may make it temporarily unable to meet its obligations.
Insufficient funds may halt the whole project and the reputation
of the firm. Due to lack of employment opportunities in the less
developed nations, the firm may not find these countries as the
immediate customers. However, to the developed nations, this
may pose a danger to individuals losing their jobs in the
construction industry.
Impact on the stakeholders
The creation of this new division and this project will have a
great impact on how the relationship with the stakeholders is
going to be. The number of directors is going to increase as this
requires more directors with great management skills in
manufacturing of vehicles, there will be the need to have more
suppliers who will now supply more vehicle parts and materials,
the number of employees is going to be more as this requires
additional employees, more job opportunities to the nearby

5. residence and need for more space will require that more
residents to be relocated which will thereby inconvenience
them.
Communication plan
Communication plans to ensure that the plans of a project are
accurate consistent and relevant. Project plans ensure that all
the stakeholders are informed of the new developments in the
course of the project (Walker, O. C., Boyd, H. W., & Larréché,
J.-C., 1992). Thus this s a brief framework of how the project
will be communicated
Communication objectives-This plan will ensure that there are
effective and open communications to all the relevant
stakeholders.
Communication purpose and target audiences
Audience
Communication Purpose
Sponsor
plans, progress and issues
Core Team
Direction, deliverables, delegation of tasks, precise direction
Review team
Direction, deliverables, changes in the processes
Tech Directors
Op Directors
Roundtable
Mteam
Strategy, changes in the operations, changes in the policies,
deliverables, progress
Project managers
Strategy, impact due to changes, deliverables, progress.

6. Staff
Procedure changes and the impact, policies changes, changes in
procedures, progress.
Communication message and delivery
Audience
Message
Delivery Method
Delivery Frequency
Communicator
Sponsor
Plans
Status reports
Meeting, publishing the reports
Weekly
Biweekly
Manager
Manager
Core Team
Plans
Status reports
Meeting
Publishing the reports
Weekly
Biweekly
Manager
Manager
Review team
Briefing

7. Status reports
Oral meeting
Presentation Slides
Monthly
Biweekly
Manager
Manager
Tech Directors
Op Directors
Roundtable
Mteam
Status reports
Project briefing
Publish reports
Briefing
Biweekly
Quarterly
Manager
Manager
Project managers
Briefing
Forum meeting
Oral briefing
Briefing notes
Monthly
Manager
Core team

8. Staff
Briefing
All staff meeting
Oral presentation
Presentation slides
Annually
Sponsor
Manager
Communication message contents
Plans
-current and future plans
-Issues and the problems
-Planned deliverables for the coming periods
Status Report
-the status summary
-The status of the Scope
-Concerns and or Issues
-Status of the Schedule
-Status of the Budget
-Achieved Accomplishments
-The Team Members
-The Next Steps

9. Briefing
-Goals and Improvements
-Status
-Problems and the Issues
-The Checklist of Deliverables.
References
Transportation Marketing Services. (1988). Consolidated rail
corridor: A strategic plan for implementation : executive
summary.
Butuner, H. (2016). Systematic strategic planning: A
comprehensive framework for implementation, control, and
evaluation.
Fogg, C. D. (1999). Implementing your strategic plan: How to
turn "intent" into effective action for sustainable change. New
York: AMACOM.
Walker, O. C., Boyd, H. W., & Larréché, J.-C.
(1992). Marketing strategy: Planning and implementation.
Homewood, IL: Irwin.
Running Head: STRATEGIC PLAN PART 2
1
STRATEGIC PLAN PART 2
2
Strategic Plan Part 2

10. --------
BUS/475
February 6, 2017
--------
STRATEGIC PLAN PART 2
Introduction
Shaw Group Inc. is construction based company and there are
intentions to create a new division to boost the profits of the
company. The new division will therefore be known as Shaw
Construction Vehicles (SCV). As the name suggests, the
division will deal in construction vehicles as the main product.
This will include the manufacture of these vehicles which will
be made available to other construction companies for purchase
and renting purposes. In this assignment, I will conduct an
environmental analysis and the supply chain analysis of the new
division and also evaluate the relevant forces and trends.
SWOT Analysis (Internal Environment)
Strengths
· SCV group has High experience in the construction industry.
· Plant and equipment speed will speed up construction process.
· These vehicles will replace unreliable human labor.
· More investors are investing in the construction industry.
Opportunities
· Construction industry is highly diversified.
· Human beings are always building and therefore, potential for
expansion is huge.
· Need to save time will prompt contractors to use the vehicles.
· Handling human labor is becoming more difficult and
expensive year by year.
Weaknesses

11. · SCV group will be facing stiff competition.
· Lack of funds may hinder quick development of the vehicles.
· Marketing the vehicles will be difficult since SCV is a new
entrant to the market.
Threats
· Other companies such as CAT are like monopolies.
· Construction vehicles are expensive to purchase and maintain.
· Some contractors prefer to hire or lease than purchasing the
vehicles.
PESTEL Analysis (External Environment)
Political
The political environment has a bearing on construction. A
government regime that desires to bring development will bring
a boost to the construction industry.
Social
Many people depend on construction jobs to gain some daily
bread. Replacing human labor with machines will not be
welcomed by many individuals who depend on the jobs as their
main source of income.
Economic
Economic levels have an impact on the construction industry.
When the economy is doing well, people are willing to invest
and this means that they will buy more construction vehicles.
When the economy is doing poorly then investment in
construction is low.
Environmental
With push to build greener buildings, construction cost is
expected to increase. Human beings will be still build as

12. structures and developments are central to the lives of people.
Technological
Technology is pushing the industry towards more efficient
modes of construction and this means the use of plant and
equipment. Change in technology in the industry is slow and
therefore, if adopted by construction companies they will reap
the benefits for a long time (Rachet, 2014).
Legal
The government plays a crucial role in the construction industry
as it is the main source of job for the industry. The government
issues laws and policies that affect how the industry operates
(Rachet, 2014).
Supply Chain Analysis
The supply chain of the construction industry is very unique and
plant and equipment are expected to be used to make money.
There are business people who merely purchase these
construction vehicles for the purpose of leasing or hiring them
to people. The demand of these vehicles is dependent on many
factors such as the level of construction, and legal factors.
Sometime the government can decide that, human labor should
be maximized to ensure more people get jobs and this will
affect the supply of construction vehicles in the construction
project is a small one (Bull, Jobstvogt, Böhnke-Henrichs,
Mascarenhas, Sitas, Baulcomb, & Carter-Silk, 2016).
Analysis of relevant forces and trends:
Identify economic, legal, and regulatory forces and trends.
The trend in the construction industry at the moment is to
replace the human labor with plant and equipment (construction
vehicles) that will ensure that construction activities are
completed within the schedule hence saving time. Time is very
crucial and this means that delays are very costly within the
industry. Due to the inconsistency of human labor and lack of

13. the ability to work as efficient as a machine, plant and
equipment will be preferred in the industry. In the recent years,
construction has been stretched to the limit, people want to
build taller and taller structures and also structures that span
long distances and only construction vehicles will ensure that
these activities are accomplished efficiently.
With increasing technology and modernization, construction
jobs especially in the developed nations is considered a blue
collar job and therefore, has high levels of insurance and those
who agree to work there not only do they have to work in
difficult conditions, but also they risk their lives. Construction
vehicles are therefore, needed to ensure that very few
individuals work on construction sites to reduce accidents and
increase efficiency.
Critique how well the organization adapts to change.
Shaw Group Inc. having been in the construction industry since
1986 understands first-hand the changes in the construction
industry. For a change to take place, a lot of time is needed and
therefore, incorporating the changes as soon as possible ensures
that a company is able to gain competitive advantage over the
other companies. The only challenge for Shaw Group is that
there are other companies that only specialize in building
construction vehicles and have been in the market for longer.
Nonetheless, Shaw Group has an advantage, it has been in the
industry also longer, though in a different business segment,
they can use this as their competitive edge to market the new
products from the new division, Shaw Construction Vehicles.
Analyze and explain the supply chain of the new division of the
existing business.
The new business division supply chain will involve a complex
system. For a construction project to be achieved, the client has
to specify when the project should end and most of the time,
they need them to end as quickly as possible to save on time.
The client who is represented by the lead consultant employs a

14. contractor and it is the contractor who purchases on hires
construction vehicles to help him complete the objectives of the
project. The higher the number of clients, in need of
construction project, the higher the number of contractors and
the more construction vehicles will be ordered.
Plans to develop and leverage core competencies and resources
within the supply chain in an effort to make a positive impact
on the business model and the various stakeholders.
One of the core competencies of the company is their ability to
facilitate growth through their values which take account of
honesty in decision making, leadership by example and personal
accountability. Through these values, the division will be able
to become the world’s best construction vehicle manufacturer
by attaining extraordinary outcomes for the customers and also
building nourishing careers for the employees of this division.
All these can be attained if and only if there is constant honesty
in decision making, personal accountability and also leading by
example. In this way therefore, the vision and values of the
division and that of the company are aligned (Mohamed, 2002).
Identify the major issues and/or opportunities that the company
faces based on your analysis.
The division will be facing a small issue especially in the
developing nations and this is because due to lack of
employment, construction industry is the provider of
employment. If machines are to replace these human labor, they
will have no jobs. This means that in developing nations the
market for construction vehicles will be low. Though things are
tough in the developing nations, the developed nations provide
the largest markets and this is an opportunity for the division to
make more revenue. Developed nations have high labor
standards and more money is needed to pay them. Construction
vehicles will come in handy to ensure that sites have less human
labor and more construction vehicles to ensure that construction
is more efficient. The increasing population of earth also has
led to the demand of housing meaning the business will be
booming in the construction industry (Hill, Jones, & Schilling,

15. 2014)
Generate a hypothesis surrounding each issue and research
questions to use for conducting analysis.
The following hypothesis will be used:
· Human labor will hinder the success of construction vehicles
in the developing nations
· Construction vehicles will solve human labor problems in
developed nations
· Construction vehicles will increase efficiency in the
construction industry.
· The increasing population of the world will bring a boom to
the construction industry and this will prompt an increase in the
use of construction vehicles.
Research questions will take account of;
· Will construction vehicles boost efficiency in the construction
industry?
· Will intense use of construction vehicles solve the problem of
human labor in the developed nations?
Identify the circumstances surrounding each issue; classify the
circumstances; attribute the importance of each classification;
and test the accuracy of the importance for each classification.
Circumstance
Issue
Importance
Labor problems and job creation
Human Labor
Construction vehicles will solve the human labor problems as

16. machines will replace human labor.
Current construction projects have exceeded the cost initially
planned for them and are as well delayed.
Efficiency in Construction
Machines are more efficient that human labor and therefore, this
will increase the efficiency in the industry.
Large cities such as New York, Shanghai, London, Nairobi, Sao
Paulo and Los Angeles among others have housing problems
due to high populations (Wong, & Chan, 2010).
Supplying the demand
The ever high demand of housing for the people of the world
will be supplied when construction vehicles are efficiently
utilized (Wong, & Chan, 2010).
References
Suh, J. (2014). Theory and reality of integrated rice–duck
farming in Asian developing countries: A systematic review and
SWOT analysis. Agricultural Systems, 125, 74-81.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas,
A., Sitas, N., Baulcomb, C., ... & Carter-Silk, E. (2016).
Strengths, weaknesses, opportunities and threats: A SWOT
analysis of the ecosystem services framework. Ecosystem
services, 17, 99-111.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic
management: theory: an integrated approach. Cengage Learning
Eden, C., & Ackermann, F. (2013). Making strategy: The
journey of strategic management. Sage.
Rachet, B. (2014). PESTEL analysis and Porters Five Forces
For Innocent Drinks Company. Docs. school Publications.
Balasopoulou, A., Latsou, D., Kousoulakou, H., Michael, N.,
Mc Kenzie, D., Mair, A., ... & Geitona, M. (2016). The use of
PESTEL as a change management tool to inform change

17. management of polypharmacy and adherence within SIMPATHY
program. International Journal of Integrated Care, 16(6).
Mohamed, S. (2002). Safety climate in construction site
environments. Journal of construction engineering and
management, 128(5), 375-384.
Pearce, J. A. & Robinson, R. B. (2013).Strategic Management:
Planning for Domestic and Global Competition (13th Ed). New
York, NY: McGraw Hill.
Plunkett, W. & Allen, G. (2008). Management: Meeting &
Exceeding Customer Expectations (9th Ed.). Mason, OH:
Thomson South-Western.
Wong, J. M., & Chan, A. P. (2010). Strategic planning for the
sustainable development of the construction industry in Hong
Kong. Habitat International, 34(2), 256-263.
Running Head: STRATEGIC PLAN
STRATEGIC PLAN
2
Strategic Plan
-------
BUS/475
January 30, 2017
---------
Propose a new product or service for the new company division
The company in question is Big Five Company which is a global
organization located in the United States of America. The
company has its headquarters in USA but also has various
branches in different parts of the world such as Africa, South
America, Europe and also Asia. The company deals in
agricultural products such as flour milling, production and

18. packaging of sugar and also pork production and processing.
For a long period of time, the company has been using external
transportation services to ensure their products reach their
customers. This has always been costly and due to this, the
company has decided to come up with a new division that will
be in charge of shipping the products produced to the
customers. The division will be known as the Cargo Shipping
Division, and its main service will be transportation of
produced products. The division is therefore anticipated to
expedite transportation the Big Five Company products to the
different areas of the world. The company has invested in
different transportation technologies to enable this division to
carry out its operations smoothly and with efficiency. The
division has been presented with two cargo aircrafts, 10
container vessels and 10 trucks that will aid in transportation.
In addition to this, the division has also been presented with a
total number of 800 new employees all over the branches of this
company in order to facilitate these transportations.
Describe how the division addresses customer needs and
achieves competitive advantage
The Cargo Shipping Division of this company is aiming at
satisfying the needs of their esteemed customers worldwide.
There are certain key factors in which the division is aimed at
carrying out in order to address the needs of their customers.
The company is aiming at using innovative tools that will
ensure it delivers the needs of the customers. In addition to that,
the division will also use marketing techniques to ensure they
entice and satisfy the needs of their customers. Electronic and
traditional marketing are all expected to be used in ensuring the
needs of the customers are addressed.
One major way in which the company will address these needs
and at the same time achieve a competitive advantage against
other firms is by ensuring reliability in terms of delivery of
goods and services to the customers. Having shifted focus from
the previous means of transportation, there is need to ensure
that this new division will be able to become reliable to the

19. customers in terms of deliveries. Delivery of goods should be
done within the right time and at the right place to ensure there
is reliability. This will also create loyalty from customers and
thus acting as a source of competitive advantage (Plunkett &
Allen, 2008).
Pricing is the second factor in which the new division will focus
upon. Delivery of products to customers may be costly in terms
of fuel and labor used. Even so, the division will be keen in
setting prices of the products such that the customers can afford
and at the same time the company can make revenue from this.
Prices should be so high that they become unaffordable to
customers and at the same time, they should not be so low to an
extent the company cannot make profits from this (Best, 2000).
There is need to therefore strike a balance to ensure both the
customers’ needs and division’s needs with respect to the prices
of goods are addressed. Prices of goods and services will also
be made available via the company’s website to ensure there
isn’t any form of exploitation of the customers.
The division is also aiming at developing communication
forums between the company and the customers in order to have
the views of the customers factored in within the plans of the
organization. For a company to know how the customers views
it, there is need to have a feedback system with respect to the
products and services delivered to customers. In this way, the
division will understand the areas it needs to improve on,
therefore, addressing the needs of customers and at the same
time gaining a competitive advantage.
Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your
business to become in the future
The vision of this newly formed division is to make the
company greater and better by maintaining the excellent
reputation it has always had while providing the best deliveries
to the customers. Big Five Company is still a company that is
growing and it has not reached its full potential. The company

20. always makes strategic goals annually which are expected to be
implemented to ensure continuous growth of this company.
Acquisition of this new division is thus a key milestone towards
the growth and development of this company.
The best business model for this new division will be the direct
sales methods. This is a type of business model in which the
business channels its products to the end users without using
middle agents. Since the company has branches globally, the
products will be transported to these branches from which they
will be able to reach the final consumers. The division will use
this business model as a way reaching the customers thus build
a strong bond which will result into loyalty among the
customers (Zeithaml & Gremler, 2010).
Explain how the vision, mission, and value of the new division
align with the company's mission and vision
Mission, vision and value of the Cargo Shipping Division aligns
with the overall company’s vision and mission. Big Five
Company is a food production company which mainly focuses
on agricultural products. The company has been partners with
the community around as well as the general environment of the
organization. In addition to all these, the company is always
aiming at growing and increasing in terms of structure and
revenue each and every year. The company is aiming at
becoming the best agricultural produce company with the best
services globally. It is also the mission of this company to
maintain and improve the good perception in which many
customers have concerning this company. As a result of this, the
new division has come up only to make all these aims to become
true. The cargo shipping division will improve on deliveries of
this company’s products and increase the capacity of delivering
more products within a short period of time. In this way, the
company will grow and gain more profits.
With respect to the vision, Big Five Company is aiming at
becoming a well-known global company, understanding the
needs of its customer base by coming up with goods and

21. services which satisfy their interests. The company is also
aiming at developing a culture of winning by building a great
relationship with the customers. The new division will be key in
ensuring this vision is achieved. For instance, in improving
connection between the company and the customers, cargo
shipping division will carry out a great task in this through its
direct delivery of goods and services to the customers. The new
division will therefore be key in ensuring this company achieves
its vision (Pearce & Robinson, 2013).
Summarize how the vision, mission, and values guide the
division's strategic direction
Vision, mission and values normally provide a company with
the strategic direction in which a company will take. Vision is
usually long term and the mission provides the channel through
which the vision will be achieved. Values are on the other hand,
daily principles in which the company needs to hold on in order
to achieve the vision. Becoming the best delivery division
globally is the vision of this new division. To become the best
therefore, the company aims at providing reliable, time-bound
deliveries to the customers. As this is done, the employees are
supposed to uphold the highest level of values which are key to
this division. Some of these values include honesty, integrity,
equality, team work and diversity.
Define your guiding principles and values for your division in
the context of culture, social responsibility, and ethics
To ensure work is carried out under an enabling environment,
there is need to have values and principles which guide the
behavior of employees as they carry out their duties. Some of
the key values have been stated above and they include
integrity, honesty, equality, trust and teamwork. The division
treasures these values as they are the base of the ethics and
culture practiced in this company. Key principles that will be
important for this division include: the culture of safety,
diversity, motivation and empowerment. Being a transportation
division, there are key risks associated with the tasks in which
the employees will be carrying out. Due to this, there is need to

22. develop a culture of safety that will prevent any form of
accidents or near misses taking place. Diversity must also be
appreciated as it is key to innovation in this division and the
company in general. Motivation and empowerment will also be
key in making sure employees work to their fullest delivering
their best to the division. Focusing on these principles and
values will ensure the division work in the context of social
responsibility, ethics and culture.
References
Best, R. (2000).Market-based Management (1st Ed.). Upper
Saddle River, N.J.: Prentice Hall.
Plunkett, W. & Allen, G.(2008). Management: Meeting &
Exceeding Customer Expectations (9th Ed.). Mason, OH:
Thomson South-Western.
Pearce, J. A. & Robinson, R. B. (2013).Strategic Management:
Planning for Domestic and Global Competition (13th Ed). New
York, NY: McGraw Hill.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D.
(2010). Services marketing strategy. John Wiley & Sons, Ltd.