this is a tutorial on how to understand the structure of a facebook campaign which consist of campaign name, ad set and ad.

1. Facebook ad campaign
structure,Tutorial by Louie
Tuboro.

2. What is Facebook ad campaign
structures?

3. In this tutorial you will learn
Facebook-

4. Campaign structure so you-

5. -can organize, optimize, and-

6. measure the performance the-

7. -ads you run.

8. Campaign structure has three level.

9. Campaign structure has three level.

10. CAMPAIGNS.

11. Ad set.

12. and Ads

13. Here’s How it works, to run ad on
Facebook you have to choose your
objective.

14. Your objective is what you want to
accomplish with your ad.

15. Like promoting an app or building
awareness of you business.

16. Like promoting an app or building
awareness of you business.

17. Choosing an objective creates a
campaign.

18. That’s the first Level.

19. The next level is ad set.

20. Ad set is were you choose your-

21. Audiences, your ad schedule,-

22. Where your ads appear and how
much you pay.

23. At the ad level.

24. Its all about what people will see.

25. This is where you define your
creative.

26. Or what appears I your ad,

27. Photos, video, copy, links and more.

28. It’s a simple structure and it is easy
to make adjustments-

29. So you can test ad which ad
performs better.

30. For example:

31. If you run a campaign to get more
people to your website-

32. You could test the responsiveness of
different audiences-

33. at the ad set level. And different
photos, videos and -

34. massages at the ad level.

35. With Facebook reporting tools-

36. You’ll be able to see which audiences
response most-

37. And which ads performs better.

38. So you can make better marketing
choice-

39. Like increasing budget at the ad set
level-

40. Where audiences response better.

41. And pausing and revising ad to
improve performance.

42. A simple structure make it easy to
optimize and measure your-

43. Progress with all your audiences-

44. So you can continue to reach your
business goal.

45. Thank you!!