Insight into how and what Lawyers should be doing to market themselves and their firm in 2016.

1. Using technology for marketing a small practice
Susan Bourke
Digital Cascade Ireland

4. • Accountants practicing tax law;
• Financial advisors drafting estate plans, wills and trusts;
• Unhappy and rebellious clients;
• Routine contract and research drafting
• Realization rates woefully low;
• A significant drop in the percentage of new lawyers getting
legal jobs within nine months;
You recently had 48 new graduates from the Law Society and
they all need jobs.
• Software created legal documents and so on …e.g. Shake

5. • 2.4 million people in Ireland logon to Facebook every month.
• Around 2.1 million people regularly use Facebook on any
mobile device.
• 1.9 million are smartphone owners, 540,000 are tablet
owners.
• 1.8m Irish people visit Facebook on a daily basis
• 70% of Irish businesses use Facebook.
• There are 330,000 ‘expats’ on Facebook in Ireland.
• The two largest countries for ‘expats’ are UK and Poland
• Males average 80 minutes active usage time, females average
111 minutes daily.
Facebook

6. • There are circa 700,000 daily users of Twitter in Ireland.
• We send, on average, 1 million tweets each day.
• 26% of the Irish population over the age of 15 uses Twitter.
35% of these use it daily.
• 92% of Irish journalists use Twitter at least once a day for
work purposes.
• 77% of all YouTube users access YouTube at least weekly.
• 1 in 3 spend the same amount of time watching YouTube as
TV in an average week.
• 31% say they view ’How To’ or tutorial videos regularly
Twitter & You Tube

7. • 50% of Irish social media usage now takes place on smart
devices.
• 43% of the population over the age of 15 now has a Skype
account.
• 43% of Irish adults aged 15-24 have a Snapchat account.
• Snapchat users spend on average 1 hour 43 minutes using
the service weekly.
• 63% of Snapchat account holders use the service each day.
•24% of the population over the age of 15 now has a Linkedin
account
Other Related Facts

9. Social Media is World of Mouth on Digital Steroids

16. 100%
LinkedIn
Profile

22. • BE PREPARED For any challenge that lies ahead
• NEVER miss an OPPORTUNITY
• Be creative in your approach to business, leisure, life and law
• When you do you will be more likely to emerge a WINNER
Thank You !
The Lesson