This tutorial helps in understanding basics of Digital Marketing. It is very helpful for beginners as well as experts.

1. SEO TUTORIAL

2. SEO is a marketing method focused on
increasing visibility in organic search engine
results.
Its main function is to drive more visitors to a
site which converts into gain like sale etc.

3. A good optimizer must know how search engines
such as Google provide their natural SERPs to
fulfill users’ informational, transactional keyword
and navigational queries.
Google rank quality documents in its results pages,
and if anyone wishes a good rank one has to
invest in higher-quality content or great service
which attracts number of visitors or links from
reputable websites.

4. A good search engine marketer must have the
knowledge of the short term and long term
risks included in improving rankings in search
engines, and a knowledge of the kind of
content and websites search engines wants to
display in its natural Search Engine Result
Pages (SERPs).

5. Firstly search engines index your pages before
ranking them. So if architecture of website is a
barrier to indexing of pages, no optimization
will help ranking your website.
Create a simple to use and user friendly site
structure, and ensure the navigation is not a
burden to search engine spiders but it should
be easy for finding each and every page.