![What do we stand for ?
In Greek mythology, Styx ([stýks]) is
a deity and a river that flows forever.
Just like our shoes. A single pair of
our highly customizable and durable
shoes will outlast most of the shoes
in your wardrobe by a huge margin](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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STYX Shoes
- 1. STYX SHOES THAT’LL LAST YOU FOREVER
- 2. What do we stand for ? In Greek mythology, Styx ([stýks]) is a deity and a river that flows forever. Just like our shoes. A single pair of our highly customizable and durable shoes will outlast most of the shoes in your wardrobe by a huge margin
- 3. Any guesses on how many shoes an average millennial owns ? Any guesses on how many shoes a person from the lower sections of the society owns ?
- 4. Shoes should be a basic utility of the poor , not a luxury. So we set out to create a shoe that lasts you forever. How do we do it ? We use recycled ocean waste especially plastic waste to create rubber coated soles . These cheap and yet durable soles are then customized using attachments to increase sizes and looks of the top of the shoe .So that a growing child doesn't need to buy shoes every year. What about customers with a larger purchasing power ? We offer a bigger variety of attachments , an even better sole variant that is coated with recycled polycarbonate for extra durability and will 3D print your custom styles through our online portal and even attach an in-built state-of-the-art fitness tracker in the insole itself , in our flagship attachments for the sports shoes. OUR BIG IDEA
- 5. BUSINESS MODEL The raw materials • Cheap recycled ocean plastic waste repurposed into durable and flexible soles which are further coated with vulcanized rubber to truly make them last forever Main Goal • Provide the less privileged sections of our society with cheap and yet durable footwear in such a way that one pair lasts more than just a year so that a shoe doesn't become a luxury expenditure. Main Source of Profits • The costlier variants of top attachments are extremely trendy and fully customizable with online submissions • 3D Printing on mass scale has never been more profitable • Online portal will have an affiliate-based revenue system to increase sales.
- 6. THE SHOE - EXPLAINED We sell the outsole and midsole as one unit and Insole and upper top of the shoe as another attachable units The parts of a shoe Soles we offer Type 1 – The soft & flexible casual / sports shoe sole Type 2 – The hardened formal shoes sole Type 3 – Type 1 sole with recycled polycarbonate coating Types of attachments offered 1. Regular Casual Sneakers 2. Sports Shoes 3. Oxford Formal Shoes 4. Boat Semi- Formal Shoes 6
- 7. IDEAS FOR COMPLETE UNITS Casual Sneakers Sports Shoes Formal Shoes Type 1 Casual / Sports SoleType 1 Casual / Sports Sole Type 2 Formal Sole
- 8. MARKETING STRATEGIES Social Media Marketing • Social Media platforms currently have 3 billion daily active users and sites like Instagram , Facebook , Google Ads will be used to promote the products. Marketing Firm • Epsilon Ltd. one of world’s biggest marketing firms will be employed to make banners , billboards and Youtube ads. This company is a big part of success journey of giants like Whole Foods and Dunkin Donuts. Brand Ambassador • Virat Kohli and Dutee Chand for Indian markets • Tom Holland and Serena Williams for International markets • All the brand ambassadors are chosen such that they signify agility and inspire the youth which will be our major demographic.
- 9. Market Opportunity A look at our competitors and the market capitalization Billion Adidas Billion Nike Billion Our Goal 9
- 10. THANK YOU!