This is a project for SMAD 332 Print Communication Design, a catalog for a made-up hiking boot company

1. FiNd Your EscaPe
Plateau boots
1490 Pearl St.
Burlington, VT
05401
www.plateauboots.com

2. What began in the
Green Mountains in Vermont,
now roams the world. For more than 26
years, Plateau has been providing outdoor enthusi-
asts with quality performance footwear.
As the needs of the outdoor enthusiasts have changed, so too has Pla-
teau’s approach to addressing those needs. Over time, the concept of “outdoor”
has broadened to include all types of activities and environments - both natural and urban.
Plateau is driven to keep pace with this evolution of “The New Outdoor,” and continues to evolve.
It’s been written that what’s important is not the destination, but the journey. So join us as we take you
through The Plateau Journey - from all-leather hiking boots to plastic telemarking boots to the moc that cre-
ated the casual category. The next 26 years? Like every outdoor enthusiast, we will continue to get outside.
Our Story Materials Beyond cosmetic appeal, the type of leather
used in hiking boot and casual footwear manufacturing
has a strong effect on waterproof capability, durability
and affordability.
Care Properly cared for, a pair of hiking boots will last
for years. Common mistakes many backpackers make
is to dry their boots next to a hot campfire which can
crack the leather. Also damaging is storing boots in
damp
locations. In general, to care for your boots, there are
three steps to follow: cleaning, drying and conditioning.
MAterials
&Care
PhilosophyPlateau believes in continuously expanding the outdoor journey of discovery and freedom. Being
outside brings us adventure and exhilaration, as well as self-knowledge and fulfillment. It blurs the
boundaries between people and cultures, uniting those who enjoy exploring and seeking out new
experiences.
Plateau believes in encouraging and equipping everyone to get outside. It doesn’t need to be com-
plicated-outside is where you find it. Whether encompassing the wonder of the natural world or the
heart of an urban landscape, it’s the journey that spurs us on, serving as the inspiration for every-
thing we do.

3. Plateau Fit
Our footwear is known to fit right out of the box. We’ve in-
vested in the research and technology it takes to provide a
precise, comfortable fit—a fit specific to whoever is wearing
our footwear, whether that’s a man, woman, or child.
Fit &Features
Proprietary Technologies
Investing in innovative technologies and exclusive materials
is an essential Plateau principle. The key reason behind this
initiative is to add comfort and a higher level of performance
to our footwear—no matter where it’s worn, in natural or urban
landscapes, in all climates and conditions.
Hiking Boot Features
Hikers seeking state-of-the-art boots as well as comfort and
durability look to Plateau. Supportive backstays, contoured
heel counters, graded insoles, midsoles and innovative sole
designs are just some of the features you’ll find in Plateau
hiking boots and shoes.
Partner Technologies
We’ve developed partnerships with companies that have the
same goal we do—to provide you with comfortable, high-per-
formance footwear. From GORE-TEX® to Microban®, Plateau
partners with the best to make our footwear even better.
Ultra HikerA lightweight long hauler that can go the distance in the
worst of conditions, thanks to GORE-TEX® gasket con-
struction including Aegis® antimicrobial lining, a well pad-
ded and contoured waterproof top grain leather upper
and weather-sealing double tongue. Significant protection
from a high-rise EVA footframe, toe bumpers and back-
stays. Vibram® Multi-Grip hiking™ sole grips and brakes
without speed-slowing overbite.
GORE-TEX® Gasket Construction
Waterproof Top Grain Leather Upper
Waterproof Top Grain Leather/Compression
Molded EVA Protective Outer Tongue
Top Grain/Mesh Inner Bellows Tongue
Silicone Molded Upper Protective Sidewalls
Asymmetrical Bronze Double Hooks
Easy Roller Stainless Steel Ball Bearing Lacing
System
Protective Molded Rubber Toe Bumper
GORE-TEX® Fabric Lining Treated with
Aegis™ Antimicrobial Technology
4.5mm Ortholite® Anatomical Footbed
6mm Tapered Nylon Grade 6 Insole
Lightweight Polyurethane Midsole
Plateau Air Cushion Midsole
6.5mm Sole Lug Depth
Vibram® Multi-Grip Hiking™
Sole/Mont & TC5+ Rubber

4. Slip Lasted Construction
Full Grain Leather Upper
Full Grain Leather Tongue
Breathable Recycled Polyester Mesh
Aegis® Antimicrobial Lining
Breathable Aegis® Antimicrobial Air Mesh Gus-
seted and Padded Tongue
Protective Molded Rubber Toe Bumper
4.5mm Anatomical Ortholite® Footbed
Nylon 6.6 Injection Molded Arch Shank
Exposed In-Board™ Compression Molded EVA
Footframe with Grade 2 Tapered Nylon Insole
Molded to Bottom
Plateau Air Cushion Midsole
4mm Sole Lug Depth
Vibram® Speed Sole/TC5+ Rubber
Simple and sleek, this outdoor operator is at home
anywhere. Tough slip lasted full grain leather uppers
are accented by a comfy Aegis™Antimicrobial Air
Mesh padded tongue and lining. For superior foot sta-
bility and all-day comfort, a nylon arch shank and ana-
tomical Ortholite® footbed provide a solid foundation.
And the Speed Sole puts traction to the ground.
Speed Hiker A timeless classic that’s nearly ageless too. A true, traditional
mountaineering boot that will still be in style—and probably
in service—20 years after you buy it. Rugged, resoleable Nor-
wegian welt construction. Uppers are one-piece 3mm water-
proof full-grain leather. Meticulously crafted in Italy for years
of hard use.
Elevation Hiker
Norwegian Welt Construction
3mm Waterproof Full Grain Leather
Leather Bellows Tongue
Tesivel™ 3-Bar Knit Lining
Italian Hardware
Dual Density Footbed
Microporous Rubber/Rubber Midsole
5mm Leather/TPR Insole
Crampon-Compatible (Strap-on Only)
Vibram® Roccia Block™ Sole/Trek Rubber