[UNITAR CIFAL Jeju] Creating Culture and Tourism Synergies for achieving SDGs

1. When tourism meets SDGs
sun
sun@letsplayplanet.com
Creating Culture and Tourism Synergies for achieving SDGs
UNITAR CIFAL Jeju 2019

2. Tourism is much
more than
you imagined

3. WHY TOURISM
METTERS
10%
OFWORLDGDP
1/10
JOBS
US$
1.4TRILLIONIN
EXPORTS
7%
1OFWORLD'S
EXPORTS
ECONOMIC
GROWTH
DEVELOP
-MENT
CREATING
JOBS
30%
1OFSERVICES
EXPORTS
ENVIRON
-MENT
PROTECTION
CULTUREAL
PRESER
-VATION
PEACE &
SECURITY

4. Make a tourism
a driver for
realizing the SDGs

6. TOURISM AND THE SDGS
IN VNRS

7. However,
It has been easy to state that tourism 'can alleviate
poverty if we manage it properly, but in practice
'manage properly' remains the key challenge

8. Then,
SUSTAINABLE tourism?

9. Make better place for people to live
Make better place for people to visit

10. Make better place for people to live
Make better place for people to visit

11. P E O P L E
LIFE EXPERIENCE
LOCAL CULTURE

12. E X P E R I E N C E

13. TRAVEL
REDEFIEND BY
TECHNOLOGY
and Sharing Economy
playplanet business
experience sharing

21. “THE EXPRESSION ‘THERE’S AN APP
FOR THAT’ IS NOT A JOKE
TO THIS GENERATION.”

22. Freedom is very important

23. Different strokes
for different folks

24. What is the FUTURE
of tourism?

25. Participation of local communities in decision making,
business, managing tourism and monitoring tourism
What is the criteria for tourism success (beyond tourist
arrival statistics)
Indicators for monitoring tourism (should be local level)

26. Do a reality check
Segment your population effectively
Get feedback on how friendly your destination is
Partner up
Think like an e-commerce company

27. For more information,
Please contact us.
Sun /Founder of playplanet
hello@letsplayplanet.com