Accenture is a global management consulting and professional services company. It is the largest consulting firm in the world based on revenue. Originally part of Arthur Andersen, Accenture was granted independence in 2000 and is now listed on the New York Stock Exchange. Accenture provides a variety of consulting, technology, and outsourcing services to clients. It focuses on high performance and uses marketing campaigns featuring client results and celebrity spokespeople to promote its brand.
2. A fortune
Global 500
Company
WHAT IS ACCENTURE?
Multinational
managing
consulting
services
company
World’s
largest
consulting
firm
measured by
revenue
3. Named as
the world’s
most
admired IT
services
company
WHAT IS ACCENTURE?
Listed on
the New York
Stock
Exchange,
under the
symbol of ACN
Was added
to the S&P
500 index on
5th July 2011
4. In 1989, Arthur
Andersen and
Andersen
Consulting
became separate
units
ORIGIN
Began in 1942 as
Administrative
accounting group
5. EMERGENCE OF ACCENTURE
Accenture is supposedly derived from
"Accent on the future”
It rhymed with adventure
It also retained “Ac”, the name of the
original Anderson Consulting which helped
to create brand equity
9. • Accenture built upon the innovation
delivered theme.
• Announce its new tag line “High
performance, Delivered.”
MARKETING AND BRANDING
10. • In 2011, Accenture launched a new
campaign of results-based ads
featuring clients such as
Marriot, Unilever and the Royal
Shakespeare Company alongside its
slogan “High performance.
Delivered”.
MARKETING AND BRANDING
11. • Accenture used Tiger Woods as a
celebrity spokesperson
• Woods endorsement drove home the
importance of high performance
MARKETING AND BRANDING