research

1. 12/29/2018 Research Methodology: Concept and Cases, 2/e
http://www.vikaspublishing.com/books/business-economics/management/research-methodology-concept-cases/9789325982390/printer 1/1
9789325982390 820 pages Paperback 8.5" x 11" inches 599.00
Research Methodology: Concept and Cases, 2/e
Dr Deepak Chawla & Dr Neena Sondhi
The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and
stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a
wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and
conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive,
yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely
illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
Heading Description
Contents • Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research
Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of
Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing •
Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests •
Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and
Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result
Key Features • Coverage of all topics taught in Indian universities and business schools
• 49 real-life cases researched from all domains of business management
• Explicit instructions on usage of SPSS for data analysis
• Thorough and simplified explanation of the research processes
• Three comprehensive cases
New in this Edition • Number of cases augmented from 35 to 49
• Substantial revision and updating of several chapters
• A chapter, Conjoint Analysis, added
• A new topic, Online Research: New Age Techniques, added