3. Created by Chris DeWolf and Tom Anderson
Began as SiteGeist, a community web site
Initially catered to local actors, musicians and
artists in Southern California
Local bands (particularly Indie rock bands)
created profiles and quickly became MySpace’s
primary marketing tool
Eight months after its initial launch, MySpace
experienced the “network effect,” an
exponential growth of people adding “friends”
4. Founded by Mark Zuckerberg while at Harvard
Named for facebooks used in some colleges to get
acquainted
Originally called thefacebook.com
A hobby project became a Harvard, Stanford and Yale
phenomenon within months, in high schools the following
year, available to general internet public (13+) the following
year
Renamed FaceBook in 2005
5. Founded by Chad Hurley, Steven Chen, and
Jawed Karim
First registered domain name, then developed
site in a garage
"Broadcast Yourself”
Business model is based on traditional banner
advertising, sponsorships, partnerships and
promotions
Generated early interest with a contest to win
an iPod Nano
6. Twitter is another social networking site for friends to
connect and stay updated in part of an online
community. Twitter is a social networking site for
friends, family, and business associates to stay
connected and communicate by exchanging quick and
frequent answers, or Tweets, to a very simple question,
“What are you doing?”
The basis behind Twitter’s social networking site is that
it allows family and friends to connect and update each
other. Twitter believes that updates, even basic
updates, especially when the updates are timely, are
very important to family and friends and even the social
networking community on Twitter.
7. The social web is providing us with free publishing tools
that allow us to create tempting 140 character text
headlines and then micro blog on Twitter, record and
upload an online video to YouTube and watch it go viral
or snap a photo on your smartphone that uploads to
Instagram and it is visible on the web in seconds from
Siberia to Oman.
We are all now publishers and creators of content. No
longer waiting for the photo shop to develop the film.
Now you can now shoot and publish online to the social
network of your choice in less than 60 seconds.
