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1. Unleash Your Brand's Potential with Google Ads
Be Seen, Be Chosen!

2. Google Ads is an online advertising platform created by Google that
helps businesses promote their products or services on the
internet.
what are google ads?
It allows businesses to create ads that appear on Google's search engine
results pages and other websites. Advertisers can choose specific
keywords related to their offerings, and when people search for those
keywords, the ads may appear. Businesses pay for these ads only when
someone clicks on them, which is known as pay-per-click advertising.

3. google ads earlier known as google adwords was launched on 23 october
in the year 2000
On June 27, 2018, Google announced a rebranding of Google AdWords as
Google Ads.
Google Ads is based on a bidding system, where you, as the advertiser
select a maximum bid amount you're willing to pay for a click on your ad.

4. mAJOR BENEFITS OF GOOGLE ADS
RANK IMMEDIATELY
BRAND AWARENESS
LEADS AND SALES
CUSTOMIZATION
TARGET AUDIENCE
MINIMUM BUDGET
PAUSE AND PLAY
MORE CONVERSIONS

6. GOOGLE AUCTION DEPENDS ON
QUALITY SCORE
BIDDING
AD RANKING
QUALITY SCORE DEPENDS ON
KEYWORD RELEVANCY
AD RELEVANCY
LANDING PAGE TRANSPARENCY
CLICK THROUGH RATE

7. 4 BIDDING STRATEGY
CLICKS
IMPRESSION
CONVERSION
CONVERSION VALUE
a bid is the maximum amount of money an advertiser is willing to pay
for each click on an advertisement.

8. KEYWORD MATCH TYPE
BROAD MATCH type
1.
Broad match is the default match type that all your keywords are
assigned.
This helps your ads reach a wider audience without requiring you to build
extensive keyword list.

9. 2. phrase match type
it is A keyword match type that allows you to show your ads on searches
that include the meaning of your keyword, with added prefix and suffix
This allows you to reach more searches than with exact match and
fewer searches than with broad match.

10. 3. exact match type
it is A keyword match type that allows you to show your ads on
searches that have the same meaning or same intent as your keyword
Exact match gives you the most control over who sees your ad, but
reaches fewer searches than both phrase and broad match.

11. CAMPAIGN OBJECTIVES
SALES
LEADS
WEBSITE TRAFFIC
PRODUCT AND BRAND CONSIDERATION
BRAND AWERENESS AND REACH
LOCAL STORE VISITS AND PROMOTION
APP PROMOTION

12. CAMPAIGN TYPES
SEARCH
PERFORMANCE MAX
DISPLAY
SHOPPING
VIDEO
APP
SMART
DISCOVERY

13. 3 KINDS OF ADS
SKIPPABLE ADS: ads play before, during, or after other videos on YouTube
After 5 seconds, the viewer has the option to skip the ad and continue
watching the video.
NON SKIPPABLE ADS: Viewers don't have the option to skip your ad. With
videos between 6 and 15 seconds, non-skippable ads allow you to reach
viewers with your entire message.
BUMPER ADS: Bumper ads are a short video ad format With videos of 6S OR
LESS THAN THAT. IT MIGHT BE SKIPPABLE OR MIGHT NOT BE

14. MOST IMPORTANT GOOGLE RANKING FACTOR
HIGH QUALITY CONTENT
BACKLINKS
CONTENT RELEVANCY
WEBSITE LOADING SPEED
MOBILE FRIENDLINESS
DOMIAN AUTHORITY
KEYWORD OPTIMIZATION
WEBSITE STRUCTURE
WEBSITE SECURITY
ON PAGE EXPERIENCE

15. +919611361147
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