Google Ads (formerly Google AdWords) is an online advertising platform that allows businesses to create ads that appear on Google search results and other websites. Advertisers select keywords related to their business and ads may appear when people search those keywords. Advertisers only pay when someone clicks their ad, through a pay-per-click model. Google Ads uses a bidding system where advertisers select a maximum bid for clicks. Advertisers can measure results through metrics like clicks, impressions, and conversions.

1. Be Seen, Be Chosen!

2. Google Ads is an online advertising platform created by Google that
helps businesses promote their products or services on the internet.
It allows businesses to create ads that appear on Google's search engine
results pages and other websites. Advertisers can choose specific
keywords related to their offerings, and when people search for those
keywords, the ads may appear. Businesses pay for these ads only when
someone clicks on them, which is known as pay-per-click advertising.

3. • google ads earlier known as google adwords was launched on 23 october
in the year 2000
• On June 27, 2018, Google announced a rebranding of Google AdWords as
Google Ads.
• Google Ads is based on a bidding system, where you, as the advertiser
select a maximum bid amount you're willing to pay for a click on your ad.

4. • RANK IMMEDIATeLY
• BRAND AWARENESS
• LEADS /sales
• CUSTOMIZATIOn
• TARGET AUDIENcE
• MINIMUM BUDGET
• PAUSE AND PLAY
• MORE CONVERSIONS

6. • QUALITY SCORE
• BIDDING
• AD RANKING
• KEYWORD RELEVANCY
• AD RELEVANCY
• LANDING PAGE TRANSPARENCY
• CLICK THROUGH RATE

7. • CLICKS
• IMPRESSION
• CONVERSION
• CONVERSION VALUE
• a bid is the maximum amount of money an advertiser is willing to pay
for each click on an advertisement.

8. • BROAD MATCH type
• Broad match is the default match type that all your keywords are
assigned.
• This helps your ads reach a wider audience without requiring you to build
extensive keyword list.

9. 2. phrase match
type
• it is A keyword match type that allows you to show your ads on searches
that include the meaning of your keyword, with added prefix and suffix
• This allows you to reach more searches than with exact match and
fewer searches than with broad match.

10. 3. exact match
type
• it is A keyword match type that allows you to show your ads on
searches that have the same meaning or same intent as your keyword
• Exact match gives you the most control over who sees your ad, but
reaches fewer searches than both phrase and broad match.

11. • SALES
• LEADS
• WEBSITE TRAFFIC
• PRODUCT AND BRAND CONSIDERATION
• BRAND AWERENESS AND REACH
• LOCAL STORE VISITS AND PROMOTION
• APP PROMOTION

12. • SEARCH
• PERFORMANCE MAX
• DISPLAY
• SHOPPING
• VIDEO
• APP
• SMART
• DISCOVERY

13. • SKIPPABLE ADS: ads play before, during, or after other videos on YouTube
After 5 seconds, the viewer has the option to skip the ad and continue
watching the video.
• NON SKIPPABLE ADS: Viewers don't have the option to skip your ad. With
videos between 6 and 15 seconds, non-skippable ads allow you to reach
viewers with your entire message.
• BUMPER ADS: Bumper ads are a short video ad format With videos of 6S OR
LESS THAN THAT. IT MIGHT BE SKIPPABLE OR MIGHT NOT BE

14. • HIGH QUALITY CONTENT
• BACKLINKS
• CONTENT RELEVANCY
• WEBSITE LOADING SPEED
• MOBILE FRIENDLINESS
• DOMIAN AUTHORITY
• KEYWORD OPTIMIZATION
• WEBSITE STRUCTURE
• WEBSITE SECURITY
• ON PAGE EXPERIENCE

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