Robert Moloney presents on Social Media Marketing at the Inaugural GMIT Marketing Society Talk 25 November 2014. GMIT Students' Union, Marketing Manager Robert Moloney explores the tools, terminology and top tips for Social Media strategy. An introduction to the topic of social media from likes to engagement and beyond with local examples.

1. SOCIAL MEDIA MARKETING
25 NOVEMBER 2014 ROOM 903
GMIT Marketing Society
Robert Moloney
GMITSU Marketing Manager

2. WHAT IS SOCIAL MEDIA…..
“Websites and applications that enable users
to create and share content or to participate
in social networking.”
Source: http://www.oxforddictionaries.com/definition/english/social-media
Social Networking Tools

3. Social Networking Terminology –
Speak the Language!

4. Getting through the noise!

5. SOCIAL MEDIA
TOOLS?
LIKE
SHARE
COMMENT
PIN
FOLLOW
ENDORSE
FAVOURITE
2004 –> 2014 –> 2024?

6. TWITTER
The Best Times To Post On Social Media
Most brands tweet during the work week.
Peak: Thursday (17.4% of Tweets posted)
Peak: 12PM-1PM (8.01% of Tweets posted)
Tweets receive the most retweets on Sundays
Tweets get the most Retweets at night

7. FACEBOOK
The Best Times To Post On Social Media
Facebook interactions skyrocket on the weekends
Post published on Sundays have the greatest interactions
per post (2.72)
Posts published at night get the most interactions

8. EMAIL
The Best Times To Post On Social Media
Most brands send emails during the workweek
Peak: Thursday (18.8% of emails sent)
Peak: 11-12pm (10.78% of emails sent)
Email is most likely to be read during the workweek
Highest Email Opens: Wednesdays and Thursdays
‣ People check email after lunch (Best time: 2-5pm)

9. fact-sheet/ AUDIENCE
 http://www.pewinternet.org/fact-sheets/social-networking-

10. SOCIAL MEDIA
STRATEGY
PERSONAL
-V-BUSINESS
Choose the right channels
for YOU / Your Business

12. 62 New Likes
523 Talking About This
22,418 Weekly Total Reach
9066 Post Clicks
2756 People Engaged
389 Likes
79 Comments
9,558 likes

13. #galwayhour
#suheroes #sujobfairy
@joedotie
@gmitsu
#omig #gmitmarketing

14. ADVANTAGES OF DIGITAL MARKETING:
Targeted Cheaper Trackable
Flexible Evergreen
It’s about “engagement”
471k likes
4k followers

15. TOP TIPS
1. Have Your Social Media Profiles Completed in Full
2. You Are What You Tweet…and Share
3. Use Automation Sparingly…Social is Still about
 Read more at
http://www.business2community.com/social-media/
social-media-etiquette-business-25-dos-donts-
0960691#8Ccjbuar3A3Mcb1Q.99
Relationships
4. Don’t Try to be Everywhere All the Time
5. Avoid Poor Grammar and Spelling
6. #Don’t #Abuse #Hashtags
7. Be Generous and Give Credit When Credit is Due
#hatTipTo
8. Match the Right Content to the Right Network
(and be Mindful of the Tone of Each Network)
9. Don’t Get Caught Up in the Numbers Game

16. 10.HAVE
FUN
TOP TIPS