3. “Microblogging”: 140 character limit
Cross-platform friendly
Young demographic: 73.7% of users 15-25
Real time – immediate – conversational
Popular subjects referred to as “trending”
#hashtags identify posts by subject – allow shared commentary on
events
4.
5. “The most effective blogs or tweets are those that
express personal views, rather than trotting out the
corporate message. Indeed, there is growing evidence
that if people simply broadcast work-related content,
with no personal angle, their blogs or tweets will be
unconvincing, sterile, and thus unpopular”.
Claire Warwick, The terror of tweeting: social medium or academic message?
Guardian Online Higher Education Blog, 5 February 2013. [Accessed 6 February 2013]
11. * La Petite Anglaise
http://www.guardian.co.uk/technology/2007/
mar/30/news.france
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18. In conclusion…
* What are the potential implications of social media use on recruitment?
* Should there be – and can there be – separation of one’s personal and professional
identity online?
* What should Learning Resources’s (LR) policy be regarding our use of social media?
* How can LR guide users of the social media resources we provide to use them wisely?
* What branding should there be of our official LR social media identities, and what
“voice” should they have?
* What is needed to maintain an individual or organization’s successful social media
presence? (e.g. Having enough content, monitoring responses and replying)
* What are the legal implications of social media use? (e.g. contracts, HR issues)
* Implications for organizations in general and Regent’s College Learning Resources in
particular.
