Ecommerce company strategy after acquiring a new company and its strategy. Here it describes what should the approach for StoreIndya.

1. Presented by
Subrat Kumar Dash

2. Why
Indian
Handicraft
• Rising demand for Indian
handicraft products in developed
countries.
• Development of sectors like Retail,
Real Estate
• E-Commerce and Internet are
emerged
• Nearly 70,000 exporting houses
and over 7 million craftsmen
• Policy : One District One Product

3. Indian Handicraft Export Vs Opportunity
845.51
604.38
468.66
826.68
186.65
339.03
WOODWARE
EMBROIDER
ART METALWARE
MISCELLANEOUS
IMITATION JEWELLERY
TEXTILES/SCARVES
0 100 200 300 400 500 600 700 800 900
Export in Million

4. Looks are important, sure… but these days,
value is just as important

5. When in Rome, do as the Romans do

6. Porter's 5 Forces Store Indya
q
Competitive
Rivalry
High
High
Lot of direct/Indirect
substitute available
Substitutes
Low
Highly fragmented
Supplier Power
Medium
Handicraft always cost more
Buyer Power
High
Unorganized, low labour cost
Threat of New Entry
10%
30%
40%
20%

7. Competitive Environment For Store Indya
Direct Indirect
Potential Substitute

8. India has many talented artisans, and their brilliant
skills were unknown to the world. Each state, each
place and each corner had a uniqueness and beauty to
it which was clearly seen in the artwork but was
unknown to the outside world.

9. Every product in catalogue to help artisan and craftsmen,
who live below par living standard to find a reliable and
sustainable source of income and to encourage more
people to appreciate decorative, ornamental and
functional needs of each product.
Every product in catalogue to help artisan and craftsmen,
who live below par living standard to find a reliable and
sustainable source of income and to encourage more
people to appreciate decorative, ornamental and
functional needs of each product.
Our Vision

10. Product Strategy
Delight Customer
1. More unique item to catalogue, which has more customer value and
taste.
2. Educate Customer on handmade product
Hard to Copy
1. Create a contract with Manufacture to create product only for you.
2. Limited Edition product Catalogue
3. Acquire/ Innovative/ Funding unique companies
Margin-enhancing
1. Lunch exclusive product for Corporate gifting/Subscription box
2. Lunch the product in new Demography
3. Assembly Vs Standalone
4. Improvement in Existing process

11. Strategic Filter
Consistency with Brand (Handmade item)
True to offering Low and Medium product
offering
Selling more product in ecommerce platform
Return on Investment
Net Present Value & Higher Customer Value

12. Assumption
• Ergode has best in class supply chain and Marketing strategy.
• Ergode has best in class experience for onboarding new item.
• Ergode has best in class technology Demand Supply/ Order fulfillment/Inventory
Management
• Ergode has best in class in reaching new region/ new ecommerce site in quick time.
• Ergode has enough cash to acquire new companies for faster growth.
• Ergode has enough order to convince manufacture to sign the contract for exclusivity.
• Ergode has research team to reach out to the new manufactures/ Artisan to onboard them
in platform.
• Manufactures able to innovate to make product assembled instead of Standalone.

13. Roadmap
Q3
Q2
Q1
Q4
New Product Research/ Lunch/ Content
Creation
Look for Operation Efficiency.
Lunch in Demography
2022
New Product Lunch/ Content Creation
Lunch in other ecommerce site
Execute operation Execution
2023
New Product Lunch/
Content Creation
Optimize the product
catalogue
2023
Product Research / Content Creation
Ready for Lunch in Demography
Ready for “Thanksgiving”/ “Christmas”/ “New year”
2022

14. Research (2) CM/MM(2)
OPM(2) SME(1) DA(1)
Research (2) CM/MM(2)
OPM(2) SME(1) DA(1)
Research (2) CM/MM(1)
OPM(1) SME(1) DA(1)
Research (2) CM/MM(1)
OPM(1) SME(1) DA(1)
2022 Q3 (8)
2022 Q4 (8)
2023 Q1 (6)
2023 Q2 (6)
Team 10X

15. Long Term Plan
3YR
E2C to D2C
1YR
Product Catalogue
Operation Improvement
New Geography
2YR
Brand Building
Short Term to Long Term

16. Metrics
Execution Measure
Adding new Catalogue Best Seller Rank
New Catalogue Item Sold Unit Compared to Avg.
Catalogue item Unit sold
Product Review Avg Customer rating per Catalogue
Product Content Unit Session Percentage (# of units sold / # of sessions)
Adding Daily/Refill item New vs Repeat Order (Product Market Fit)
Operational Efficiency Seller Controllable Return Rate
Order Defect Rate
Lunching in Geography/ Site Gross Merchandise Value

17. Risk
• During Experimentation if the account get suspended.
• Expanding region without any sell will be a loss to the company.
• Any change in customer Behavior.
• No control on Manufacture/Artisan to fulfill its inventory might keep
product out of stock.
• Assembling Vs Standalone is possible upset customer to assembling.
• Amazon or Other Big sellers targeting to compete against my brand.

18. Thank you

19. Overall
● Measure and
finalize the
catelogue worth
adding
● Measure and
finalize the
demographic
worth targeting.
● Measure the
action taken on
Assembly and
standalone.
● Measure the
action taken in
QC/Vendor
Management.
Delight
● Measure and add
and act
● Publish content
● Create a
transparancy/Vide
o message
Hard to Copy
● On-board the new
catelogue
● Measure and Add
Margin
● Assembly Vs
Standalone.
● Act on the
findings.
Delight
● Measure and add
and act
● Measure and
update thank you
note
● Create more
content for new
product
Hard to Copy
Contract with
Manufacture
● Add product in to
cateogue
● Deal with company
Margin
● Create a new
catalogue for
subscription.
● Look for QC and
vendor
Product Roadmap
Delight
● Add 2 item in
catelogue for each 2
state ( 1 SME)
● Add more size/Color
variant (1 SME)
● Send thank you
note
Hard to Copy
● Demand planning
investment (Across
channel)
● Look for new
Manufacture/Vendor
● Look for possible
company to acquire
Margin
● List in other
ecommerce site
● List in other
demographic
Q1 Q2 Q3 Q4

20. Why Store Indya
India has many talented artisans, and their brilliant skills were unknown to the world.
Each state, each place and each corner had a uniqueness and beauty to it which was
clearly seen in the artwork but was unknown to the outside world.
We are sure our products will bring you a step closer in experiencing the rich culture
and heritage of the Indian Subcontinent.
That’s what has given birth to ‘Store Indya’
Vision
Store Indya's every product in Catalogue to help artisan and craftsmen who live
below par living standard to find a reliable and sustainable source of income and to
encourage more people to appreciate decorative, ornamental and functional needs
of each product.
Product Story and Vision