A small attempt to understand how big brands like Pizza hut still missing a lot of opportunity in organic presence. To compete with their competitors & have a large share in the industry, they need to think about proper optimizing the website for end users. My findings say truly "their Pizza is awesome but website needs work some"

1. SEO Audit & Strategy
Pizza Hut
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

2. Objective
 Increase BrandAwareness
 Increase Sign Ups
 IncreaseApp Downloads
 Promote ReviewWriting
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

3. Industry Ranking & Traffic Sources
Pizza Hut ranks low as compared to direct competitor Dominos.
Maximum traffic share for Pizza hut is organic but that too is low when compared with Domino’s.Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

4. Backlinks Comparison
Decrease in Quality Backlinks Causing Loss of Authority
Over last few month PizzaHut had lost lots of backlinks & not able to get high quality backlinks to
website that had resulted in form of low authority score for website.Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

5. Brand Vs. Non Brand Traffic Share
Brand name search is very high for dominos as compared to Pizzahut in India. Some of brand
building campaigns need to activated to engage large share of audience to visit & browse weebsite.
Brand Name Monthly SearchVolume
Pizza Hut India 14,800
Dominos India 22,200
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

6. Pizza Hut Non-Brands - Keywords Ranking
Keyword pizzahut.co.in dominos.co.in SearchVolume
pizza 3 1 165000
pizza delivery 3 1 22200
order pizza online 3 1 22200
pizza shop near me 10 1 9900
order pizza 3 1 9900
pizza offers 2 1 6600
pizza offer today 2 1 5400
pizza online 3 1 4400
pizza price 5 1 3600
pizza menu 4 1 3600
cheese burst pizza 71 1 2900
online pizza 3 1 2400
pizzas 4 1 2400
pizza home delivery 2 3 2400
online pizza delivery 3 1 1900
nearest pizza shop 4 1 1900
pizza order number 4 1 1900
pizza nearby 7 1 1600
pizza number 2 1 1600
wednesday pizza offer 2 1 1600
how to order pizza 5 1 1600
pizza restaurants 24 4 1600
pizza price list 4 1 1300
pizza home delivery near me 5 1 1300
Pizza Hut have huge opportunity to rank for highly searched keywords where competitors are
ranking & get huge traffic to website
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

7. Organic Traffic Improvement Strategies
 Optimize website for highly searched keywords ranking on 1st & 2nd page but not in top 3 positions
 Cross promoting mobile apps on website may help mobile user to have better experience & reduce
chances of bounce.
 Showing up the various payment gateways supported on website would let help in building up trust
 Adding up a section for parties , corporate & wedding could attract huge amount of bulk sale as that
would be entertained separately
 Website must list all the stores supported for takeaway & delivery so that user land on their
respective store page from organic.
 Strong Content Marketing needs to be supported for spreading brand awareness & drive traffic to
improve Domain Authority
 Improving subdomain internal linking may help in accumulating link juice & ease the user
navigation within website.
 Pizza Hut’s desire to make their site almost entirely focused on ordering their food, that doesn’t
mean they should just bury the rest of their site, which is what they’ve done at the bottom of their
home page
 Website lacks sufficient content on website therefore recommend adding a blog section would help
in keeping content fresh on website for search engines.
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

8. On-Page Recommendations
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

9. Adding Header Navigation
To Improve Internal Links discoverability
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

10. Bulk Order
Identifying Gaps & Turning to Opportunity
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

11. Optimizing Meta Tags
Identifying & Improving SEO Tags for Pizza Delivery Related Keywords
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

12. Internal Blog
Content Posting on Blogs keep it fresh & causes engagement for user
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

13. Website Load Time
Need lot of work to improve load time
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

14. Make Mobile Website Responsive
Although mobile app exists but website is not mobile device responsive
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey
Issues with Pizza Hut on Mobile
• Manual Scroll
• Distorted layout
• Messed up top navigation
• Too Heavy to load on slow net
connectivity
• Images are cluttered
• Call to actions are almost the
size of images
• Only 1 page indexed for
m.pizzahut.co.in

15. Content Optimization Ideas
To Expand reach for brand – semantically related content creation required
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey
 Pizza Restaurants Near me
 Pizza Cuisine Menu with Price & Food Image
 Pizza Combos & Customization
 Pizza for Festive Occasion – Diwali, NewYear, Friendship day, valentine day, Rakhsha bandahan,
Independence day, etc.
 Pizza for Special day – Birthday,Wedding, Corporate Event, Cricket/Football match, salary days,
weekend, midweek, Gifting
 Pizza for Loved One’s – Mom, Sister, Girlfriend,Wife, Boyfriend
 Pizza Deals – X% off , 1+1 offers , up to Rs. X, 1st purchase, mobile signing, repeat visitors, cash
back offers, referrals discounts, Last minute offers, Loyalty discount
 Pizza Ordering – Online, On-Call,Takeaways, COD,Wallet Support, etc.
 Pizza atWin – Games, Content, Quiz, Lucky Draw, etc.
 Pizza Feedback – Reviews, Ratings, Queries, Complaints, Return, OrderTracking, cancellations,
refund handling
 Pizza Products – Healthy, Delicious, Fresh, Served Hot, Quickly Delivered,Well Packed,Variety,
Add-ons for Customization
 Recipes with Pizza

16. Off-Page Promotions
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

17. Content Marketing
Approaching the Influencer blogger of Industry for Guest Posts
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

18. Off-Page Activities Recommended
 Deal/Offer/Discount Promotions
 Classifieds Submission for Stores & Local Restaurant
 Quora Submissions for handing FAQs in Niche
 External Blog Creation & posting weekly to keep it fresh
 Article Submission in Food Category providing tips & news
 PR Submission for any new launch/acquisition/corporate announcements
 Business Listing/Rectification for maintaining Brand NAP information
 Social Sharing & bookmarks for important links for off-page promoted content
 Image submission for products & coupons to get featured in Google & Bing
image search results
Pizza Hut - SEO Audit & Strategy by Subodh Doahrey

19. Thanks!
Pizza Hut - SEOAudit & Strategy by Subodh Doahrey