מצגת קצרה באנגלית שמספרת קצת עלינו, סטודיו סי, רשת מועדוני כושר לנשים. מוזמנים לעקוב אחרינו בטוויטר https://twitter.com/studiocil בפייסבוק https://www.facebook.com/studio.c.israel/ בפינטרסט https://www.pinterest.com/studiocil/ ולבקר באתר שלנו http://www.studioc.co.il/ ובבלוג שלנו http://www.mystudioc.com/

1. Leading Israeli women’s chain for
reshaping, fitness and slimming

2. Studio C was founded in 1990
Providing a solution for many women who needed a
focused training framework, allowing them to fit in and
persist

3. The chain has been operating for the last 24 years
With 35 branches nationwide
Working with about 50,000 clients annually

4. 15% Women aged 45+
5% 17 or younger
(New classes for girls aged 9-12 and a class for
teenage girls aged 13-17)
78% mothers with children aged 0-18
Studio C has 30,000 active clients
Women with an upper-medium socioeconomic status,
willing to maintain a healthy lifestyle
55% of the customers renew their membership after a
year
85% of the chain’s
customers are
women between
the ages of
20-55

5. The foundation of the Studio C method
Dalia Levy, an entrepreneur, has brought the Callanetics
system to Israel, adapting it to Israeli women

6. Studio C offers a wide range of training classes
Body shaping
Targeted training, shaping your body by
performing muscle contraction and
tightening exercises
Aerobic training
Fast paced training, strength, cardio
and calorie burning
Circuit training
Interval training, that combines aerobic
activity alternated with muscle
strengthening exercises
Studio C personnel includes
350 instructors and physical education
teachers aged 20-45

7. A range of targeted workouts
Flat stomach
Focuses on strengthening and toning
the abdominal muscles
Buttocks and thighs
Strengthening and toning the buttocks
and thighs
Body balance
Focusing on posture, muscle extension,
flexibility and stretching, improving
coordination and balance

8. Integrated
training 15
Training with
accessories
15 min.
Shaping
Toning
15 min.
Aerobic
activity
15 min.
Stretching
FITBALL
RESISTANCE
BAND
OVERBALL
Integrated Training

9. Female Diet
Studio C personnel includes 60 clinical dietitians
Diagnostic
session
All new registered
clients may get a
free session with a
dietitian, which
includes
measuring body
fat percentage and
recommendation
for an advisable
nutrition plan
Personal Diet
Workshop
12 sessions
20-30 min. each
and additional
seminars
afterwards

10. Workout targeting specific areas
Pregnant women
A unique training method, efficient in
preparation for childbirth
Women during the postnatal period
Targeted training for the areas that were
involved in pregnancy and birth
processes. It helps the woman to get
back the figure she had before giving
birth.
Girls / Teenage girls
Training and movement with a youthful
spirit, focusing on coordination,
balance, etc.

11. We are driven by our values
Personal
approach
We are attentive
to the needs of
each woman and
committed to
provide high
quality service,
personal attention
and support on
the way to
achievements.
Focus
We are focusing
on toning the
woman’s body
using the most
professional and
healthy training
systems, putting
an emphasis on
the areas that
especially need
shaping.
Womanhood
We speak the
same “women
language” and our
method is adjusted
to meet the needs
of every woman,
of any age and at
any life stage.
Perseverance
We believe that
perseverance brings
results. We will help
you to be persistent.

12. Our personnel’s ability to understand women’s needs and
provide professional support, and our customers’ focus and
perseverance allow women who train at Studio C to achieve
excellent results – flat stomach, toned arms, firm buttocks and
no less important – a balanced , healthy and happy lifestyle.
45 minutes, twice a week and that’s it!

13. Services, gifts and benefits
Birthday gift
A gift set which
includes socks /
shades /
manicure set /
gift coupons and
more.
Free babysitting
services
Branch events
An opportunity
to attend
conferences and
national sport
days
The chain’s
newspaper
Success stories,
information and
recommendations
for a healthy
lifestyle

14. Options for Collaboration

15. Products
Studio C branding on the company’s packages - Studio C
products will be branded as part of the collaboration offering all
buyers a free consultation with a clinical dietitian!
Product showcase –
Studio C has 70 diet rooms with display cabinets.

16. Inside the branch
Advertising on the “Topic of the month” board -
Publishing a health article / marketing content in “Topic of the
month”, on the branch bulleting boards and on the website (A4
page).
Branch branding - putting up posters and banners, using
exhibition roll up stands.
Sales promotion - distribution of menus / discount coupons /
samples for all Studio C clients.

19. The Diet Department
Studio C dietitians will give away bonus coupons for
certain products
* Studio C Diet Department managers will be considered as
external resellers as part of the advertising plan.
Diet forms branding and shared content – diet tracker
forms, newsletters, dietary recommendations that can be
branded for advertising purposes.

20. Customer magazine
A Studio C magazine, published twice a year – serves for
publishing advertisements or marketing content.

21. Collaboration options | professional audience
Seminars for Studio C dietitians – during the seminars our
professional staff will be able to attend lectures about the
products they will use and get instructions for implementing
marketing messages, general information and more.
Distributing marketing content to dietitians and/or chain
instructors – via email or their personal letter boxes at the
branch.
Shared content – marketing content on the subjects of nutrition
and health. For example: recommended menu, recipes.
Advanced training for Studio C instructors – as part of the
advanced training the instructors can practically learn about
marketing messages, distribute samples, professional
information and bonuses.

22. External activities
Participating in sports events, health and nutrition
seminars

23. Thank you!
Companies we work with