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1- how to Lead generation for dummies.pptx
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- 2. Our Topics • Leadgeneration, definition and type • The Four Laws of Lead Generation • How to build your database • How to feed your database every day • Tools Leads and verification • What are the Search criteria? • Who is the Decision maker? • Who is Close to the Decision maker? • Which time? • Assignments?
- 3. Lead generation This isthe process of identifying and generating leads for potential customers
- 4. Type of Leadgeneration: Inbound lead generation Outbound lea d generation
- 5. Lead generation isa combination of two things: • Prospecting (seeking customers) • Marketing (attracting customers)
- 6. 1- Inbound lead generation Isthe process of attracting potential customers to your business through content marketing, social media marketing, and other online marketing channels
- 7. Inbound lead generation •Search engine optimization : Optimizing your website and content so that it ranks higher in search engine results pages • Content marketing: Creating and publishing high-quality content, such as blog posts, articles, infographics, and videos, that is relevant to your target audience • Pay-per-click advertising: Running paid ads on search engines and other websites • Social media marketing: Using social media platforms to connect with potential customers and promote your business
- 8. Type of inboundlead generation: • Email marketing: Collecting email addresses from potential customers and sending them targeted email messages Lead magnets: Offering valuable content, such as e-books, white papers, and webinars, in exchange for potential customers' contact information • Gated content: Offering exclusive content, such as case studies, webinars, and e-books, that potential customers can only access by providing their contact information
- 9. 2- Outbound lead generation Isthe process of reaching out to potential customers directly through cold calling, email marketing, and other direct marketing channels
- 10. 2- Outbound lead generation •Cold calling: Calling potential customers directly and introducing them to your business • Email marketing: Sending targeted email messages to potential customers • Direct mail: Sending physical mail, such as letters, brochures, and postcards, to potential customers • Networking: Attending industry events and connecting with potential customers in person • Paid advertising: Running paid ads on search engines, social media, and other websites • Partner marketing: Partnering with other businesses to reach their customers
- 11. Segmentation 1. Identify yourtarget markets. Consider factors such as industry, company size, geographic location, and language needs. 2. Analyze your target markets. Once you have identified your target markets, take some time to research them in more detail. What are their needs and pain points? What are their cultural preferences? What kind of content do they consume? 3. Segment your target markets. Based on your research, divide your target markets into smaller groups with similar needs and preferences. This will help you to tailor your translation and localization services to each group more effectively. 4. Develop a segmentation strategy for each group. For each group, identify the specific needs and preferences that you need to address. This may include the type of content that you need to translate, the localization services that you need to provide, and the marketing messages that you need to use.
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- 13. The Four Lawsof Lead Generation • Build a database • Feed it every day • Communicate with it in a systematic way. • Service all the leads that come your way.
- 14. 1. Build YourDatabase •Types of Leads • Mets –The people you know, your sphere of influence, such as friends, family, doctors, neighbors, or anyone else you have an association with. • Haven’t Mets –The people you don’t know or haven’t met, but would like to conduct business with in the future.
- 15. 2. Feed itEvery Day •Types of Leads • Collect 10 to 15 emails by using the Tools (adding 10 people to your database daily) • Write 15 notes if any: • Verify at least 10 emails by using the Tools • Set aside time every day to feed your database!
- 16. Websites for theleads: •Types of Leads • Website: • LinkedIn (Direct and LSPs) • Proz (LSPs) • Translator’s cafe (LSPs) • Translation associations: (LSPs)
- 17. What Type ofBusiness Do You Want?
- 18. Leads Tools ZoomInfo: This toolprovides you with information about potential customers, such as their contact information, job title, company, and industry Hunter.io: This tool helps you to find the email addresses of potential customers Apollo : This tool helps you to identify companies that have visited your website Prospect.io: link : https://prospectrole.com/ LinkedIn Sales Navigator: This tool allows you to search for and connect with potential customers on LinkedIn
- 19. Verification Websites • http://verify-email.org/ •http://email-checker.net/ • http://www.verifyemailaddress.org/ • http://mailtester.com/
- 20. What are theSearch criteria? • Types of Leads • Company name: This is the most basic search criterion, but it can be very effective • Industry: You can search for prospects by industry to find companies that are a good fit for your products or services • Location: You can search for prospects by location to find companies that are in the same area as you or that serve the same geographic market • Job title: You can search for prospects by job title to find people who are responsible for purchasing your products or services • Keywords: You can use a variety of keywords to search for prospects
- 21. Decision maker • Vendormanger • Recruitment manger • HR • Supply chain
- 22. Close to theDecision maker • Sales manger • Business development manger • Project manager • Marketing manger • Production manger
- 23. Time • Days • TimeZoon • Morning or night
- 24. The simple form Seethe file
- 25. We have talkedabout… • The Lead Generation Cycle for prospecting • The Four Laws of Lead Generation • How to build your database • How to feed your database every day • Tools • How to service all leads that come your way
- 26. Exercise • Break intopairs. • Come up with as many ideas as you can for ways to expand your Mets database starting today. • Share with the class • Time: 15 minutes
- 27. Assignments Power Session Assignments •Set up a contact database management system with either a paper filing system or with a software program. • Review the list of people you know that you generated after last Power Session. Add any additional people you have thought of or met.
- 28. Ongoing Assignments • Complete10:5:15:5 a)Collect 10 business cards. b)Make 5 phone calls. c)Send 15 notes or letters. Record your progress on the Success Grid. 2. Review the job aid Support Team Worksheet in your Tool Kit. Fill in any new people you have identified. Think about how you will locate the other individuals.
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