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Championing UX to the non-UX crowd.
Developing a compelling UX strategy and presenting it in a form & format your business stakeholders can relate to is a good way to get traction for user-centred design, especially with stakeholders who don't fully understand or appreciate the value of great UX.
I presented this as a 'ten minute talk' at UX Australia in Melbourne, 2010. You can find this presentation will audio attached: http://www.uxaustralia.com.au/conference-2010/championing-ux-to-the-non-ux-crowd