UX FOR THE NON-UX        Stuart Partridge   User Experience Designer          @stuartp
WE ALL GET IT BUT SOMETIMESOUR STAKEHOLDERS      DON’T
IT’S NOT THEM, IT’S       YOU
JUST ANOTHER DESIGN      PROBLEM
FIND THE RIGHT   LANGUAGE
FIND THE RIGHT FORMAT
BUSINESS  NEED
BECOME THE CHAMPION
SPELL IT OUT                                                   MarketingBusiness          Product                         ...
MAKE IT MEASURABLE
GIVE BUSINESS A STAKE
STRATEGY DOCUMENT Solve the communication problem Talk to the business value of good user experience Become the champion M...
WE’RE HIRING               Come talk to us about itAndrew Green       Craig Hill    Rob Scherer   Stuart
Championing UX to the Non-UX Crowd
Championing UX to the Non-UX Crowd
Championing UX to the Non-UX Crowd
Championing UX to the Non-UX Crowd
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Championing UX to the Non-UX Crowd

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Championing UX to the non-UX crowd.
Developing a compelling UX strategy and presenting it in a form & format your business stakeholders can relate to is a good way to get traction for user-centred design, especially with stakeholders who don't fully understand or appreciate the value of great UX.

I presented this as a 'ten minute talk' at UX Australia in Melbourne, 2010. You can find this presentation will audio attached: http://www.uxaustralia.com.au/conference-2010/championing-ux-to-the-non-ux-crowd

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Championing UX to the Non-UX Crowd

  1. 1. UX FOR THE NON-UX Stuart Partridge User Experience Designer @stuartp
  2. 2. WE ALL GET IT BUT SOMETIMESOUR STAKEHOLDERS DON’T
  3. 3. IT’S NOT THEM, IT’S YOU
  4. 4. JUST ANOTHER DESIGN PROBLEM
  5. 5. FIND THE RIGHT LANGUAGE
  6. 6. FIND THE RIGHT FORMAT
  7. 7. BUSINESS NEED
  8. 8. BECOME THE CHAMPION
  9. 9. SPELL IT OUT MarketingBusiness Product Consumer User Experience Content Usability Information Interaction architecture design Visual design
  10. 10. MAKE IT MEASURABLE
  11. 11. GIVE BUSINESS A STAKE
  12. 12. STRATEGY DOCUMENT Solve the communication problem Talk to the business value of good user experience Become the champion Metrics + accountability Support from the business
  13. 13. WE’RE HIRING Come talk to us about itAndrew Green Craig Hill Rob Scherer Stuart

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