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UX STRAT USA 2018 Workshop: Hina Shahid, OnDeck Capital

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UX STRAT USA 2018 workshop slides by Hina Shahid of OnDeck Capital: "Facilitating Product Innovation – A Workshop on Creative Ideation"

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UX STRAT USA 2018 Workshop: Hina Shahid, OnDeck Capital

  1. 1. 1 Hina Shahid hinashahid.me@gmail.com | @Hinakiduniya | #ProductIdeation #UXStrat2018 FACILITATING A WORKSHOP ON CREATIVE IDEATION PRODUCT INNOVATION
  2. 2. 2 SERVICES
  3. 3. 3 How do we ideate? User needs & Understand Industry Observe pain-points customer trends & tasks & journeys competitors actions
  4. 4. 4 Design for current needs Enhance experience Design within the industry constraints New (to the company or market) product & experiences
  5. 5. 5 Design for current needs Enhance experience Design within the industry constraints Solve for today Shift the industry Solve for future Rethink experience Anticipate new needs New services Innovative services & experiences & experiences
  6. 6. 6 These frameworks disourage linear thinking. The purpose of engaging in these activities, utilizing these frameworks is to encourage teams to think strategically and laterally— by switching perspectives, identifying multiple POVs, challenging assumptions and contextualizing problems.
  7. 7. 7 Introduction to the workshop and facilitator 5 mins Ice breaker exercise with the participants 10 mins Creative ideation framework presentation & Exercise details 15 mins Frame Work 1-2 30 mins each Break 10 mins Frame Work 1-2 30 mins each Prep & Presentations 40 mins OVERVIEW
  8. 8. 8 4 IDEATION FRAMEWORKS FOR PRODUCT INNOVATION 2- STRATEGY CANVAS 4- DICHOTOMIES & PARADOXES 1- MEGA TRENDS 3- CUSTOMER JOURNEY
  9. 9. 9 IDEATION | MEGA TRENDS Insight Trend card Innovative Product Ideas Approach card + x =
  10. 10. 10 IDEATION | MEGA TRENDS BUYING TIME Destination hotels are seen as a third place, neither home nor business stay Groceries shopping is more habitual then customers think OVER CONNECTED AUGMENT + + x x = = COUNTER Casa de las Olas Fresh Direct
  11. 11. 11 Step outside, hail a cab Leave the car, arrive to the destination Give address and instructions, make cost assumptions Wait to reach destination, give more instructions if lost Figure out if its cash or card, pay for the ride Before During After IDEATION | CUSTOMER JOURNEY To reach destination in time without owning a car CORE GOAL Locate Specify Ride Transact Conclude
  12. 12. 12 IDEATION | MAPPING JOURNEY Provide your information, payment information, preferences Provide your information, payment information Look at ride availability, see the fare, check arrival time Find a car nearby, scan token to enter the car Leave the car, arrive to the destination Park the car Listen to your favorite music Drive your way to your destination Before Before During During After After To reach destination in time without owning a car To reach destination in time without owning a car CORE GOAL CORE GOAL Register Register Request Locate Ride Ride Conclude Conclude Over time Over time Uber Car2Go
  13. 13. 13 IDEATION | DICHOTOMIES & PARADOXES Insight / Opportunity Simplicity & Complexity+ = Innovative Product Ideas
  14. 14. 14 Delightful experiences build brands Medium for sharing pics+ videos Tangible vs. Intangible Ephemerality vs. Longevity + + = = in-the-moment videos + pics IDEATION | DICHOTOMIES & PARADOXES
  15. 15. 15 Low Industry Value Curve Blue Pcean Strategy High OfferingLevel Competing Factors IDEATION | STRATEGY CANVAS
  16. 16. 16 IDEATION | STRATEGY CANVAS Price Customerconnectivity Transparency Rangeofofferings Speedofservice Complex&extended valuechain Scaleofofferings Tediouspaperwork Funandyoung brandtone Low Lemonade insurance Typical home & renters insurance High
  17. 17. 17 IDEATION | INSTRUCTIONS For each framework come up with atleast 15 ideas. As long as it fits the framework. There is evaluation, no judgement! Just think OUT-OF-BOX.
  18. 18. 18 share the innovative product / experience you came up with Pick one framework and
  19. 19. 19 Walk us through the process: Why did you select the framework? What is the idea? How did you end up with it? What did you struggled with? What was the fun part? PRESENTATION | INSTRUCTIONS

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