1. GENERATION Y
ITIC presentation

2. Generation B :
1945 - 1960
Generation X:
1965 - 1980

4. Generation Y wants to work
and enjoy!
73% believes “Nothing is
important, nothing is
impossible : knowing what you
want is biggest challenge”
*
71% sets targets and tries to
reach them
*
67% engages for a local project
*
76% wants to take a
professional break
BBDO een grootschalige Europese studie naar generatie Y. Daarbij werden 2.200 jongeren van 18 tot 30 jaar, geboren tussen 1975 en 1987, zowel kwantitatief als kwalitatief bevraagd

6. GENERATION Y AND WORK

7. GENERATION Y AND WORK

8. GENERATION Y AND WORK

9. GENERATION Y AND WORK
85% + 40%
wants to spend 30% to expect to have access to
70% of their time social networking sites at
working from home? work?

10. GENERATION Y AS CUSTOMER

11. GENERATION Y AS CUSTOMER
www. ClixFox.com

12. Making Financial services Gen Y Friendly

13. Presence on social networks is mandatory

14. Be there and Educate using online channels
InSites Consulting en howcoolbrandsstayhot.com 2012

15. Powerful consumers looking for brands
InSites Consulting en howcoolbrandsstayhot.com 2012

16. Connecting digitally and mobile is the norm

17. Support a Cause
InSites Consulting en howcoolbrandsstayhot.com 2012

18. Offer Incentives

19. Make it Conveniant
2

20. Go for customization

21. Examples

22. SOME ARE EMBRACING IT

23. SOME ARE EMBRACING IT

24. SOME ARE EMBRACING IT
http://youtu.be/LbmJQkSOqsU

25. And new solutions arrive
www.tagtagcity.com
Download content
Find your location
Rich Media
Geolocalisation
QR
NFC
URL
IVR
Share the content
Get promotion Communication
E-coupon

26. And prepare yourselves for :
Gen C see real and imaginary
worlds as one
Thanks... Shoot any questions
@stijnvdplaetse info@jemsconsulting.be