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Generation Y and financial sector

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GENERATION Y

ITIC presentation

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Generation B :
 1945 - 1960
Generation X:
 1965 - 1980

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Generation Y wants to work
                 and enjoy!

       73% believes “Nothing is
         important, nothing is
   ...

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Generation Y and financial sector

  1. 1. GENERATION Y ITIC presentation
  2. 2. Generation B : 1945 - 1960 Generation X: 1965 - 1980
  3. 3. Generation Y wants to work and enjoy! 73% believes “Nothing is important, nothing is impossible : knowing what you want is biggest challenge” * 71% sets targets and tries to reach them * 67% engages for a local project * 76% wants to take a professional break BBDO een grootschalige Europese studie naar generatie Y. Daarbij werden 2.200 jongeren van 18 tot 30 jaar, geboren tussen 1975 en 1987, zowel kwantitatief als kwalitatief bevraagd
  4. 4. GENERATION Y AND WORK
  5. 5. GENERATION Y AND WORK
  6. 6. GENERATION Y AND WORK
  7. 7. GENERATION Y AND WORK 85% + 40% wants to spend 30% to expect to have access to 70% of their time social networking sites at working from home? work?
  8. 8. GENERATION Y AS CUSTOMER
  9. 9. GENERATION Y AS CUSTOMER www. ClixFox.com
  10. 10. Making Financial services Gen Y Friendly
  11. 11. Presence on social networks is mandatory
  12. 12. Be there and Educate using online channels InSites Consulting en howcoolbrandsstayhot.com 2012
  13. 13. Powerful consumers looking for brands InSites Consulting en howcoolbrandsstayhot.com 2012
  14. 14. Connecting digitally and mobile is the norm
  15. 15. Support a Cause InSites Consulting en howcoolbrandsstayhot.com 2012
  16. 16. Offer Incentives
  17. 17. Make it Conveniant 2
  18. 18. Go for customization
  19. 19. Examples
  20. 20. SOME ARE EMBRACING IT
  21. 21. SOME ARE EMBRACING IT
  22. 22. SOME ARE EMBRACING IT http://youtu.be/LbmJQkSOqsU
  23. 23. And new solutions arrive www.tagtagcity.com Download content Find your location Rich Media Geolocalisation QR NFC URL IVR Share the content Get promotion Communication E-coupon
  24. 24. And prepare yourselves for : Gen C see real and imaginary worlds as one Thanks... Shoot any questions @stijnvdplaetse info@jemsconsulting.be

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