The Conversation Company
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The Conversation Company is a story about boosting your business by investing in company cutlure, people (internal & external) and social media. A Conversation Company optimizes the conversation potential of an organization.
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The Conversation Company
- 1. @Steven_insites Steven@insites.eu
- 3. ………..……………………... Conversations are the driver of business growth. ………..……………………...
- 4. Yo u h a v e l o a d s o f ………………………………………….………..……………..………………………………………… Unused Conversation Potential ! ………………………………………….………..……………..…………………………………………
- 5. ………………………………………….………..……………..………………………………………… We are facing a checklist attitude ………………………………………….………..……………..…………………………………………
- 6. ………………………………………….………..……………..………………………………………… Twitter is full of lonely branded accounts ………………………………………….………..……………..…………………………………………
- 7. ………………………………………….………..……………..………………………………………… Even the best campaigns have Unused Conversation Potential ………………………………………….………..……………..…………………………………………
- 8. ………..……………………… Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………
- 9. ………………………………………….………..……………..………………………………………… Towards a Conversation Company ………………………………………….………..……………..………………………………………… The Conversation Company optimizes the conversation potential
- 10. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… Social Media People ………………………… Culture …………………………
- 11. ………………………………………….………..……………..………………………………………… Company Culture is the Conversation Guide ………………………………………….………..……………..…………………………………………
- 12. ……………………………………………………….… Brand positioning is the long term effect of company culture ……………………………………………………….…
- 13. ……………………………………………………….… Company Culture is NOT about being FUN ……………………………………………………….…
- 14. ……………………………………………………….… Company Culture is about having a clear identity and staying loyal to it in everything you do. ……………………………………………………….…
- 15. ……………………………………………………….… These guys are pretty serious about it And they outperform the market. ……………………………………………………….…
- 16. ……………………………………………… Company Culture is the only long term strategy of the Conversation Company ………………………………………………
- 17. …………………………………………… A remarkable company culture works. Every company has it’s stories and ambassadors, like Nike’s Ekins. Capitalize on these stories and turn your employees in an army of ambassadors. ……………………………………………
- 18. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ………………………… People ………………………… Social Media Culture
- 19. ………………………………………..….… Where does every conversation start? ………………………………………..….…
- 20. ……………………………………. In the Conversation age, PEOPLE are the media …………………………………….
- 21. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customers ………………………………………….………..……………..………………………………………… 28% Is happy, but not talking.
- 22. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Employees ………………………………………….………..……………..………………………………………… 40% Is proud, but is not talking.
- 23. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
- 24. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Conversations from external stakeholders
- 25. Conversations from internal stakeholders Proud Conversation company company Boring Adored company company Customer experience Conversations from external stakeholders
- 26. …………………………………. Be like Prince, and really love your fans. They will love you back. ………………………………….
- 27. Conversations from internal stakeholders Proud Conversation company company Culture & news content Boring Adored company company Conversations from external stakeholders
- 28. ……………………………….… Help them In being proud about their own job …………………………….……
- 29. ………………………………………….………..……………..………………………………………… Can employees use social media? ………………………………………….………..……………..…………………………………………
- 30. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….
- 31. Conversations from internal stakeholders Proud Conversation ………………………………….… company company Connections lead to growth (McKinsey) ………………………………….… Boring Adored company company Conversations from external stakeholders
- 33. ………………………………………….………..……………..………………………………………… Transparency is a strength, not a threat ………………………………………….………..……………..…………………………………………
- 34. ………………………………………….………..……………..………………………………………… People are a strength, not a threat ………………………………………….………..……………..…………………………………………
- 35. ………………………………………….………..……………..………………………………………… Conversation Company boosts your business through: ………………………………………….………..……………..………………………………………… ……………………………….…… People Social Media ……………………………….…… Culture
- 36. ………………………………………….………..……………..………………………………………… Social Media are NOT the goal ………………………………………….………..……………..…………………………………………
- 37. ………………………………………….………..……………..………………………………………… Social Media are the perfect partner of the Conversation Company ………………………………………….………..……………..…………………………………………
- 38. ………………………………………… Until now, we only used the first dimension of their power …………………………………………
- 40. …………………………………………… We have seen amazing campaigns ………………………………………….………..……………..…………………………………… where people create additional reach …………………………………………… ………………………………………….………..……………..……………………………………
- 43. ………………………………………….………..……………..………………………………………… Co-Creation is NOT enough ………………………………………….………..……………..…………………………………………
- 44. ………………………………………….………..……………..………………………………………… Co-creation is often too opportunistic. ………………………………………….………..……………..…………………………………………
- 49. Structural collaboration Low Low High Reach High
- 50. High Structural collaboration Low High Current focus of Low most companies Reach
- 51. High Structural collaboration Low All four High quadrants have value Low Reach
- 52. Structural collaboration Low Low High Reach High
- 53. High Consumer Broad, open Structural collaboration consulting Collaboration board Low High Conversations Customer Content Experience Low Reach
- 54. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience OPEN AUTHENTIC POSITIVE
- 55. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Content Employees Conversations Customers Customer Experience Customer Experience is about what you DO, Not whay you SAY.
- 56. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… Service schizophrenia
- 57. …………………………………………..… Customer Experience The science of managing expectations. …………………………………………..…
- 59. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Employees Conversations Customers Conversation Management is about observing, facilitating & joining.
- 61. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Content Employees Customers Content should be the start of a good conversation
- 62. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… Content does NOT equal campaign
- 63. ………………………………………….………..……………..………………………………………… Content ………………………………………….………..……………..………………………………………… Specific update, project or campaign
- 65. ………………………………………….………..……………..………………………………………… A true people centric Company Culture ………………………………………….………..……………..………………………………………… Collaboration Employees Customers Collaboration is an extreme form of customer centricity.
- 66. ………………………………………….………..……………..………………………………………… Consumers are probably the most effective consultants your company can hire. ………………………………………….………..……………..…………………………………………
- 67. ………………………………………..……..… Collaboration Involve customers in EVERYTHING you do. ………………………………………..……..…
- 68. ………………………… They are employees that are not on the payroll …………………………
- 70. @Steven_insites Steven@insites.eu
- 71. ROADMAP to CHANGE ………………………………………….………..……………..………………………………………… Road to BECOME a Conversation Company ………………………………………….………..……………..…………………………………………
- 73. ………………………………………….………..……………..………………………………………… Start now! ………………………………………….………..……………..…………………………………………
- 74. Hours left to start your change. Good luck!
- 75. Thank you! ………………………………………….………..……………..………………………………………… Let’s connect on linkedin.com/in/stevenvanbelleghem @steven_insites Steven@insites.eu ………………………………………….………..……………..…………………………………………