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P&G Alumni Network Atlanta Chapter - Jim Stengel keynote @ 3-21-18 program

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Destiny ... Distinctiveness: Building a Company That Wins

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P&G Alumni Network Atlanta Chapter - Jim Stengel keynote @ 3-21-18 program

  1. 1. Destiny 
 Distinctiveness: 
 Building a Company That Wins @jimstengel
  2. 2. Name Years at P&G Craziest product/ad/retailer 1 2 3
  3. 3. #PGalum #motorola #aol #entrepreneur #ucla #northwestern #author #husband #dad #BrandPurpose
  4. 4. Unleashing the Innovators
  5. 5. 8 Exercise Share a company that you feel is incredibly differentiated and why. Pick the best example to share. 1 2
  6. 6. 9
  7. 7. 25 years 
 at P&G
  8. 8. 12
  9. 9. 13
  10. 10. P&G as a differentiated 
 employer brand • Hired the best • Trained like no other • Promote from within • Responsibility Day 1 • A “Badge” — Launchpad for a career
  11. 11. • Consumer culture • Superior products • Belief in brands making 
 a difference • Belief in advertising/ marketing • Senior management comes from marketing • #1 or go home • Long-term partnerships P&G’s differentiated 
 “Go To Market” strategy
  12. 12. • Allow builders to build • Day 1 culture • 2 pizza teams • Thousands of pilots • Bar raisers Amazon as a differentiated employer brand
  13. 13. Amazon’s differentiated “Go To Market” strategy • Goal is to be most customer-centric • Press releases/6-page narratives • Top-15 customer problems focus • Prime • Voice
  14. 14. What is your strategy for differentiating? What percentage of your time do you spend differentiating your company? Key questions for you as leaders 1 2
  15. 15. @jimstengel

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