The document discusses what makes a brand and how to build a brand. It states that a brand consists of symbols, design, name, reputation and more that create an identity. It emphasizes providing high quality products and services, consistency across interactions, prioritizing customer satisfaction and building brand recognition through various marketing activities and media. Strong brands are pioneers in their industry, have loyal customers and distributors, and are focused on growth, data analysis and customer relationships rather than money.

1. Brand
What makes all the difference

2. What is brand. What does it mean

3. What is brand. What does it mean

4. What is brand

5. • A Symbol
• Design
• Name
• Sound
• Reputation
• Emotion
• Employees Tone
What is brand

6. • A better job prospect for employees and employers
• Industry recognition
• Network and connectivity
• ?????
What does brand lead to

7. • Create a easy to remember name
• Brand not to be specific to a product or industry so that growth
is not limited to a product.. Salsa
• Customer satisfaction and customer delight
• Quality all the way
• Consistent and increasing service
• Media, brand building, events, activities, internet and social
media, loyalty programs. A mix of all.
How do you become a brand

8. Is brand considered cheap
Values

9. • Customer recall
• Repeated buying
• Reach and availability
• You get more calls than you make
• You wonder how do so many people know you
• ????
When do you know when you are becoming a brand

10. • Great brands have great products
• Great brands have best customers – top of industry
• Great brands have the best distributors
• Great brands have never to discuss money with their customers
• Great brands discuss only growth of business
• Great brands are technology pioneers, advanced and work on systems and
systems only
• Data runs prime, analyzed, processed and executed from the learning
periodically
Aspects

11. • Quality and consistency
• Care for customers 24/7
• Brand logo recognition and consistent across all mediums
• Product packaging to storage and conditions
• Look and feel
• Consistent pricing across country
• Best people to cater to our customers
• Brand happy company
Brand responsibility

12. Brand McCoy

13. • Power of habit
• Consistency
• Uberness
• Who will miss you when you are not there
• Service and approach
Brand building

14. • After some years its evident that have to or buy from you
only
• What’s the reason for the same
• Quality
• Service
• Sales person
• Timely delivery
• Distributor
• Credit
• Industry leadership
• Can you regular co ordination do it.
Power of habit

15. • Some thing special
• Products are similar
• What’s the difference.. What’s your difference
• We seek to offer the biggest selection and to be India`s most
customer-centric company, where customers can find and
discover anything they may want to buy easily.
Uberness

16. Convenience
So what is it

17. • You come with a faulty product even after warranty, we will
replace no questions asked
• That’s real reason why people are crazy for it
• Ive had personal experience
• No one else has…
• They have 200 billion profit chest.. more money than Some
Countries
Apple service

18. • At time of poor delivery
• At time of credit notes
• Doubt them
• At time of quality issues
• No hiss fuss company
• Its how we react when customer is in trouble, need for us
• Short supply, no supply
• No availability
Customer service

19. • ERP
• CRM
• Analyze – everything
• Execute without waste of time.
Power of data - system

20. • How a company plans to achieve a distinctive and unique
position that “woos customers from established players or
draws new customers into the market.”
• Competitive strategy is about being different. It is about
deliberately choosing a different position and set of activities
that enable you to deliver unique value.4
• A business model defines how an organization interacts with its
environment to define a unique strategy, attract the resources
and build the capabilities required to execute the strategy, and
create value for all stakeholders.
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