Promoting Your Programs
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Presentation from EARCOS Leadership Conference 2017. In house marketing for the programs that are important to your instituion.
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Promoting Your Programs
- 1. Promoting Your Programs Steve Katz The International School of Kuala Lumpur www.stevenkatz.com @stevekatz #ELC2017
- 4. Objective • Understand some proven strategies for growing an on campus program and developing relationships with those who are implementing the program.
- 5. Why are you here? • Leading an Initiative • Starting a Program • Want to Improve a Program
- 6. You are ready to promote your program when… • the program is supported by leadership, is of high quality, support is provided (coaching, PD, etc.), • & adoption is not happening with the speed or efficacy that was anticipated, • OR you would like to build excitement or speed up implementation.
- 7. Start With Why By Simon Sinek “A movement only exists when people are inspired to move, to do something, to take up the cause as their own.” Why? What? How?
- 8. Does your program give people work to do, or something to work toward?
- 9. Marketing Plan(ning) • stevenkatz.com/blog • Open the Marketing Plan Document
- 10. Why… • …is your program important? • …is that important? • …is that important? • …is that important? • …is that important?
- 11. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program
- 13. Defense & Sales Driving Forces • Why is this needed? • Who will benefit? • How will it be done? • Add these to the planning document Restraining Forces • What is at risk? • Who will lose? • Limitations?
- 14. Innovation Adoption Curve Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect https://www.flickr.com/photos/jurgenappelo/5201275209
- 15. Success Criteria/Goals • Where does this fit into the school’s strategic plan? • How will you measure? • Who measures? • What are the checkpoints/mini goals?
- 16. Who Is Leading? • You? • Coaches? • Coordinators? • Teachers?
- 18. The Basics From Kim Cofino (2009) • It’s about relationships. • Start small. • Be visible. • Celebrate, praise, and publicize. http://bit.ly/KCadvice
- 19. More About Relationships • Invest the time
- 20. Advice from Steve • Establish Credibility • Be Consistent • The Customer is (Almost) Always Right • Sometimes You Have to Lead
- 21. Branding • Name • Logo • Slogan
- 22. Name Your Program • Sticky • Simple • Alliteration • Acronym “The FishBowl” “Melawati MakerSpace” “The Den”
- 24. Not a Graphic Artist? fiverr.com
- 32. Slogan • Short & Simple • Focus on what makes you special • Make it stand alone • Consider your target “We Build Capacity.” “Create • Innovate • Redefine” “Learn By Doing”
- 33. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program
- 34. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program Time’s up
- 35. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect
- 36. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den
- 37. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den “Sales leads”
- 38. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team “Sales leads”
- 39. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team “Sales leads” Lessons
- 40. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons
- 41. Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons Building Relationships
- 43. Share Success • Blog • Faculty Meeting • Email • Newsletter
- 45. Promote • The Work • The Team • The Early Adopters • Students • Yourself
- 56. Promote Your program • Start With Why • Sell • Build Relationships • Brand • Share & Promote “A movement exists only when people choose to work together in one direction. The leader's job is to inspire the people to move.” - Simon Sinek