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Promoting Your Programs

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Presentation from EARCOS Leadership Conference 2017. In house marketing for the programs that are important to your instituion.

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Promoting Your Programs

  1. 1. Promoting Your Programs Steve Katz The International School of Kuala Lumpur
 
 www.stevenkatz.com @stevekatz #ELC2017
  2. 2. http://bit.ly/katzELC17
  3. 3. Steve Katz stevenkatz.com
  4. 4. Objective • Understand some proven strategies for growing an on campus program and developing relationships with those who are implementing the program.
  5. 5. Why are you here? • Leading an Initiative • Starting a Program • Want to Improve a Program
  6. 6. You are ready to promote your program when… • the program is supported by leadership, is of high quality, support is provided (coaching, PD, etc.), • & adoption is not happening with the speed or efficacy that was anticipated, • OR you would like to build excitement or speed up implementation.
  7. 7. Start With Why By Simon Sinek “A movement only exists when people are inspired to move, to do something, to take up the cause as their own.” Why? What? How?
  8. 8. Does your program give people work to do, or something to work toward?
  9. 9. Marketing Plan(ning) • stevenkatz.com/blog • Open the Marketing Plan Document
  10. 10. Why… • …is your program important? • …is that important? • …is that important? • …is that important? • …is that important?
  11. 11. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program
  12. 12. Branding Myself @SimpleCEO
  13. 13. Defense & Sales Driving Forces • Why is this needed? • Who will benefit? • How will it be done? • Add these to the planning document Restraining Forces • What is at risk? • Who will lose? • Limitations?
  14. 14. Innovation Adoption Curve Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect https://www.flickr.com/photos/jurgenappelo/5201275209
  15. 15. Success Criteria/Goals • Where does this fit into the school’s strategic plan? • How will you measure? • Who measures? • What are the checkpoints/mini goals?
  16. 16. Who Is Leading? • You? • Coaches? • Coordinators? • Teachers?
  17. 17. The Basics From Kim Cofino (2009) • It’s about relationships. • Start small. • Be visible. • Celebrate, praise, and publicize. http://bit.ly/KCadvice
  18. 18. More About Relationships • Invest the time
  19. 19. Advice from Steve • Establish Credibility • Be Consistent • The Customer is (Almost) Always Right • Sometimes You Have to Lead
  20. 20. Branding • Name • Logo • Slogan
  21. 21. Name Your Program • Sticky • Simple • Alliteration • Acronym “The FishBowl” “Melawati MakerSpace” “The Den”
  22. 22. Logo • Simple • Recognizable
  23. 23. Not a Graphic Artist? fiverr.com
  24. 24. https://www.fiverr.com/faisale
  25. 25. https://www.fiverr.com/faisale
  26. 26. Slogan • Short & Simple • Focus on what makes you special • Make it stand alone • Consider your target “We Build Capacity.” “Create • Innovate • Redefine” “Learn By Doing”
  27. 27. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program
  28. 28. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program Time’s up
  29. 29. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect
  30. 30. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den
  31. 31. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den “Sales leads”
  32. 32. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team “Sales leads”
  33. 33. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team “Sales leads” Lessons
  34. 34. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons
  35. 35. Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reflect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons Building Relationships
  36. 36. Accessible Information
  37. 37. Share Success • Blog • Faculty Meeting • Email • Newsletter
  38. 38. Promote • The Work • The Team • The Early Adopters • Students • Yourself
  39. 39. Promote Your program • Start With Why • Sell • Build Relationships • Brand • Share & Promote “A movement exists only when people choose to work together in one direction. The leader's job is to inspire the people to move.” - Simon Sinek
  40. 40. stevenkatz.com @stevegatoz @stevekatz

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