The document discusses embedded user assistance and whether it represents a "third rail" or "third way" for technical communicators. It presents examples of traditional documentation methods and embedded assistance features like tooltips, messages, and inline help. The author argues that embedded assistance is a viable approach for technical communicators, allowing them to work within agile development processes to directly improve the user experience. Technical communicators can apply established principles to embedded assistance while still performing their core functions of explaining technical information to users.