This document discusses digital storytelling and mobile strategy. It provides tips for using mobile technologies like smartphones to engage communities, gather and share multimedia content, and tell stories in real time. Recommendations include using hashtags, liveblogging, crowdsourcing, and curating social media to cover stories. The document emphasizes adopting a mobile-first mindset across newsroom operations from planning to product development.

1. Digital storytelling& mobile strategy Steve Buttry Pioneer Editors Meeting Salt Lake City May 18, 2011 stephenbuttry@gmail.com,@stevebuttry

2. Read more Mobile strategy blog posts at stevebuttry.wordpress.com Posts coming soon on digital storytelling and community engagement Will post examples used here (& more) Send me your best examples Slideshare.net/stevebuttry

4. Tweet all about it #digitalstory Play-by-play Commentary Links (my examples & yours) Photos (Flickr, Twitpic, Instagram, yfrog) Facebook updates

5. Ask about each story Can you cover the story live? What are the multimedia elements of your story? How can a map help tell your story? How can you engage the community? What links will provide greater depth? Can data provide depth, personal info? Should you tell this story in an alternate form? What social media content should you curate?

6. Live coverage Liveblog as the story happens (CoverItLive, ScribbleLive, update story/blog) Live-tweet (feed into liveblog) Livestream with webcasts, webcams, dashboard cam Feed tweets from community into blog/story Live data Text alerts

7. Multimedia elements Photos (individual photos, galleries, time lapse, audio slide shows, submitted, social, media, panoramic) Videos (raw, edited, in story, webcam, webcast, security cameras, user-submitted, social media, link to video) Animation (Flash, HTML5) Maps Bring it all together

8. Maps Invite users to tell their stories Story unfolds live on the map Map as database Map in motion Crowdmap

9. Engage the community Crowdsource (investigations, features, events) Blogs Polls Maps Contests Hashtags Sharing tools, ratings Ask for photos, videos

10. Links Editorial reason: Context Ethical reason: Attribution Business benefits: Generate traffic Boost SEO Sending users away works for Google; it will work for you, too.

12. Databases

13. Alternate story form List Graphic novel Timeline Map Graphic Self-directed, not linear

14. Why you need to connect with community on Twitter

19. Curate social conversation Twitter: Hashtags, live twitter feeds, selected tweets (Blackbird Pie, Quoteurl) Facebook: Pose question to group or fans, curate answers for story Flickr: Invite contributions to your channel YouTube: Embed videos in blogs, stories Quora: Questions about your community Storify, Storyful: Choose from multiple tools

20. @statesman case study

21. Crowdsource

22. Crowdsource

23. Say what you don’t know

24. Converse w/ public

25. Link to fresh content

26. Link to fresh content

27. Use hashtags

28. Mobile tools you use? iPhone Android BlackBerry Other smartphone dumbphone Game device iPod Touch iPod Other music Kindle iPad Other tablet

29. How we use mobile Phone Camera Photo album Email Text messages Calendar Maps Tweet Location (4sq, etc.) Other social media News on web Other web use News apps Other apps

30. “Local news is going mobile” 84% of U.S. adults have cellphones 47% of U.S. adults get local news on phone or tablet 33% of U.S. adults pay for newspaper subscription Source: 2011 State of the News Media Report

31. “Local news is going mobile” 42% of cellphone & tablet owners get mobile weather updates 37% get info on restaurants, local biz 30% get general local news 24% get sports news 22% get traffic/transportation info Source: 2011 State of the News Media Report

32. Mobile audience is young 70% of 18-29 (63% of 30-49) get local news on mobile devices 55% of 18-29 (47% of 30-49) use mobile devices to find local restaurants, biz 28% of 18-29 (23% of 30-49) use local mobile coupons, discounts Source: 2011 State of the News Media Report

33. Attractive to advertisers? Audience for mobile local news has: Income (67% of $75K and up) Education (58% of college grads) Families (64% of parents w/ minor children) Source: 2011 State of the News Media Report

34. Tablet use growing fast Penetration grew from 4% to 7% in just 4 months Higher penetration with upper incomes Projected use by 2012: 41 million Americans (13%) Sources: 2011 State of the News Media Report, eMarketer

37. Mobile opportunity Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”

38. Mobile opportunity Local mobile ad opportunity is bigger than: Newspapers’ 2009 ad revenue drop Newspapers’ retail ad drop 2005-2009 Total 2008 newspaper classified revenue Any newspaper classified vertical at peak Sources: Borrell Associates & Newspaper Association of America Details: stevebuttry.wordpress.com

39. Mobile disrupts Newspapers TV Radio Music Web Photography Video Books Games Mail Phones Wrist watches Alarm clocks Maps Movies Toys

40. Mobile is unique … Only personal mass medium Permanently carried Always connected Built-in payment channel Available at point of creative inspiration Best audience information Captures social context of consumption Augmented reality to mass markets Source: Tomi T. Ahonen, Communities Dominate Brands

41. Mobile-first strategy Text alerts Email Applications (phones & tablets) Social media (tweets, check-ins, tips) Location-based news, info & commerce Easy-to-use mobile websites Device-flexible (not device-agnostic) Games (phones, iPads great for games)

42. Mobile news-gathering Reporters with smartphones (shooting photos & videos, tweeting & texting from events, disaster & crime scenes) Easy submission tools for the public Curation of tweets, check-ins, tips, twitpics

43. Driving How often do you buy a car?

44. Driving How often do you buy a car? How often do you drive, gas up, service car, park?

45. Driving How often do you buy a car? How often do you drive, gas up, service car, park? Connect drivers with information they need daily Connect auto services with drivers

54. Foursquare

55. Local ad sales

56. Mobile coupons

57. Collaborate w/ media in host city

60. Mobile: Everyone’s job Executives emphasize mobile priority Journalists focus on mobile news & info delivery & presentation Tech staff focuses on mobile apps Designers focus on mobile design Sales staff meets business customers’ mobile needs

61. What can small staff do? Consume news on smartphone (including editor & publisher) Push press associations to help w/ apps Share resources on Pioneer apps Partner with local college or university (mobile internships?) Revenue share w/ developer and/or advertiser

62. Mobile-first newsroom Top editor stresses & shows mobile priority Every staffer with smart phone Mobile planning, emphasis in meetings Designated mobile leader Work closely w/ tech & sales staffs to pursue mobile opportunities

63. What can top leaders do? Use Twitter on your phone. A lot. Use Foursquare (don’t sync w/ Twitter) & check in regularly (yeah, become a mayor). Use several apps (including yours) on your phone. Lead company planning of mobile-first strategy. Appoint & empower mobile leader.

64. In meetings next week … Plan mobile-first coverage of an event. In routine planning meetings, ask about hashtags, maps, live coverage, curation, community engagement, multimedia. Change front-page meeting or weekly publisher’s meeting to a mobile planning meeting or digital-first meeting

65. Questions? Ask questions now, or later by email (sbuttry@tbd.com) or DM (@stevebuttry)

66. Read more stevebuttry.wordpress.com @stevebuttry on Twitter Slideshare.net/stevebuttry

78. In digital storytelling and mobile-first strategy … Don’t let obstacles become excuses Turn them into war stories of success