Special events in the 21st century

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Special events in the 21st century

  1. 1. Special Events 2.0 Practical Uses of Technology in the Special Event Arena Presented by Carlita Pitts
  2. 2. TRADITIONS <ul><li>Mail </li></ul><ul><li>Phone </li></ul><ul><li>Email </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  3. 3. ASTONISHING STATS <ul><li>83% of organizations currently are using one or more digital tools to market and execute their events, although most are not yet using those tools to their full potential. </li></ul><ul><li>66% plan to incorporate more digital tools and experiences into future events. </li></ul><ul><li>Social networks — Facebook (67%), Twitter (54%) and LinkedIn (48%) — </li></ul><ul><li>are the most common digital tools employed by organizations. </li></ul><ul><ul><li>69% of which cited shifting attendee behavior as the reason they are incorporating digital tools into their events. </li></ul></ul><ul><li>18% of organizations have hired someone to manage their digital efforts. </li></ul><ul><li>18% of organizations are seeing cost-savings from using social networks. </li></ul><ul><li>33% of organizations have been able to reduce their use of direct mail because of social media. </li></ul><ul><li>28% of organizations plan to use digital event platforms and other event-centric technologies in the coming year. </li></ul><ul><li>70% of organizations are actively producing, considering or interested in pursuing virtual events. </li></ul><ul><li>* Champion Exposition Services, Online Social Media Survey (October, 2009) </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  4. 4. ASTONISHING STATS <ul><li>Facebook </li></ul><ul><li>More than 400 million active users. </li></ul><ul><li>60 million activate their statuses each day. </li></ul><ul><li>5 billion pieces of content (event invitations, photos, news, web links, & notes). </li></ul><ul><li>More than 100 million users use Facebook through their cell phone. </li></ul><ul><li>The 55+ age group is the fastest growing group and make up 10% of the popu;ation. </li></ul><ul><li>The 35 – 54 age group makes up 29% of the population and is the second fastest </li></ul><ul><li>growing group. </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  5. 5. ASTONISHING STATS <ul><li>Twitter </li></ul><ul><li>75 million users. </li></ul><ul><li>Largest group 35-49 and make up 41.7% of the population. </li></ul><ul><li>25-34 is the second largest group and make up 19.6% of the population. </li></ul><ul><li>Most people “tweet” from their mobile phones. </li></ul><ul><li>Celebrity “tweets” prompted significant increase in unique visitors in 2009. </li></ul>
  6. 6. WHAT DOES THIS ALL MEAN? <ul><li>If you are not convinced social media will impact your event, take a look at a few reasons WHY you might want to look closer: </li></ul><ul><li>Create Buzz. </li></ul><ul><li>Boost Registration Numbers. </li></ul><ul><li>Community/Connect People. </li></ul><ul><li>Attract Sponsors / Exhibitors. </li></ul><ul><li>Create Relevant Content. </li></ul><ul><li>Feedback. </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  7. 7. <ul><li>Connect People </li></ul><ul><li>Showcase photos and videos of events </li></ul><ul><ul><li>Website </li></ul></ul><ul><li>Provide a platform to broadcast live from </li></ul><ul><li>events </li></ul><ul><ul><li>Live stream video </li></ul></ul><ul><ul><li>Collect Tweets/Hash tags# </li></ul></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  8. 8. <ul><li>Digital Invites </li></ul><ul><li>Custom Micro-Sites </li></ul><ul><li>Interactivity </li></ul><ul><li>Registration </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  9. 9. <ul><li>Digital invitations </li></ul><ul><li>Mobile Website </li></ul><ul><li>Google Maps </li></ul><ul><li>Widgets </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  10. 10. TOP SOCIAL MEDIA EVENT APPS (AND HOW TO USE THEM) <ul><li>Invitation Platforms </li></ul><ul><li>Doodle.com </li></ul><ul><li>Twitvite.com </li></ul><ul><li>Organization </li></ul><ul><li>Wiki’s </li></ul><ul><li>Google Maps </li></ul><ul><li>Slideshare </li></ul><ul><li>Online Marketing </li></ul><ul><li>Facebook Events </li></ul><ul><li>Ustream </li></ul><ul><li>Twitter </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  11. 11. <ul><li>Conversation Tracking </li></ul><ul><li>Visibletweets.com </li></ul><ul><li>Twitterfall.com </li></ul><ul><li>Full Featured Event Planning </li></ul><ul><li>Eventbrite.com </li></ul><ul><li>Amiando.com </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Flickr (on most cell phones) </li></ul><ul><li>Facebook </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  12. 12. THE FUTURE
  13. 13. THE FUTURE <ul><li>Mobile Applications </li></ul><ul><li>Text rsvp’s </li></ul><ul><li>Live Events via Video Conferencing </li></ul><ul><li>Skype </li></ul><ul><li>Gchat </li></ul><ul><li>Toxbox </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  14. 14. QUESTIONS?? <ul><li>Thank You!! </li></ul><ul><li>Email Me! </li></ul><ul><li>[email_address] </li></ul><ul><li>Friend me on Facebook!! </li></ul><ul><li>Carlita Pitts </li></ul>COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

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