Radio Shack for Nerd Nite Fort Lauderdale
•Download as PPTX, PDF•
1 like•123 views
Fall of Radio Shack and the Renaissance of the Public Library
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Radio Shack for Nerd Nite Fort Lauderdale
- 1. The Fall of RadioShack (and the Renaissance of the Public Library) Stephen Grubb • @stephenkg • Facebook.com/stephengrubb • Linkedin.com/in/stephenkgrubb • Slideshare.net/stephenkg • sgrubb@broward.org
- 2. Radio Shack
- 5. “We are not looking for the guy who wants to spend his entire paycheck on a sound system. We are in the do-it-yourself business.” 1963: Charles Tandy
- 6. 70’s: RadioShack’s Peak • CB Craze • Electronics hobbyists
- 8. TRS-80
- 9. Mr. Mongold
- 10. Radio Shacks peak and start of decline
- 11. 90’s: Tinkerers Fade • CB radio craze died out • Personal computers occupied hobbyists • Loss of free time
- 12. 2004-2009 2004-2009: Profits Fall • Profits fall 39%
- 14. Brand transformation effort in 2009 2009: “The Shack”
- 15. 2011: Mobile Phone Store
- 17. Today
- 19. “Some people say RadioShack is just a store, but to me it was an idea — a learning and resource center that really shaped people’s lives.” -Mike D’Alessio, Radio Shack Fan RadioShackCatalogs.com
- 20. Challenges • Decrease in free time • Small footprint of stores • Internet • Online Retailers • Mobile phones • Computers • Outdated image
- 21. Library Challenges Similar to RadioShack • Decrease in free time • Internet • Online retailers (Google, Amazon) • Outdated image
- 22. Library Renaissance • “Cultural Rebirth” • Libraries are at the beginning of a renaissance • Technology is the driving force
- 25. Library Strengths • Trained & Knowledgeable Staff • Pros at adaptation • Free/Nonprofit • Centers for lifelong learning “Knowledge is in every country the surest basis of public happiness.” -George Washington
- 26. Digital Downloads • Overdrive eBooks • Freegal Music • Zinio Magazines • Hoopla Videos
- 27. Maker Spaces
- 28. 3D Printers
- 29. From Green Screens to Guitars
- 30. Virtual & Augmented Reality
- 32. Check it Out
- 33. Describe the Library of Your Youth
- 34. Describe the Library of the Future
- 35. Inform & Inspire
- 36. Inform & Inspire
- 37. The Fall of RadioShack (and the Renaissance of the Public Library) Stephen Grubb • @stephenkg • Facebook.com/stephengrubb • Linkedin.com/in/stephenkgrubb • Slideshare.net/stephenkg • sgrubb@broward.org
Editor's Notes
- Hello nerds! Slideshare?
- What comes to mind when you think of RadioShack?
- Radio Shack was started back in 1921 by 2 brothers in Boston, Theodore and Milton Deutschmann Provided equipment for amateur radio operators (ham radio) On ships, the first structures that held radio equipment were known as radio shacks
- Charles Tandy was running his family’s successful leather company in 1963, when he strong-armed his board of directors into buying the Radio Shack company. 42 year old company 9 stores $300,000 cash Used franchising to grow the RadioShack company
- 1970’s were the1970s Shack's biggest decade CB radio craze Stores were a mecca for tinkerers and hobbyists Highly trained staff and curious customers made it an interactive learning center Opening 3 stores a week
- Much more than a store--Gallery, museum, school “You didn’t really have really good electronics magazines full of what’s available,” Wozniak remembers. “You had a few catalogues that were full of things like walkie-talkies, but if you went down to RadioShack you could actually see something.” As a teenager he would walk into stores and soak up information, spending hours reading labels, and memorizing prices and feature lists. He single-handedly developed the 1976 Apple I, the computer that launched the Apple company.
- 1977: World's first mass-produced fully assembled PC $599.95 Before that, you had to build it yourself Year Apple Incorporated Spoiler alert, Apple would go on to become the largest publicly traded corporation in the world by market capitalization.
- The TRS-80 is responsible for making me a technology junkie 13 years old, 7th grade Mr. Mongold—math teacher and chess club coach Bought it with his open money an brought it to school Cassette tape—black jack Learned Basic computer code Inspiration at just the right age Lifelong passion for technology
- Radio Shacks peak and start of decline Tinkerers could work on a computer instead of building one Personal computers were the best and worst thing that happened to RadioShack Charles Tandy died in 1978, one year after TRS-80 was launched Tandy Corp. was a billion-dollar international corporation with 20,000 employees and over 7,000 RadioShack outlets.
- The TRS-80 kept RadioShack afloat during the 1980’s Beginning in the late 80’s, the average worker was putting in more work hours than ever before. This meant less hobbyists with free time on their hands
- Became a “connector store” emphasizing cables and A/V accessories
- Apple launched the iPhone in June 2007 RadioShack ad from 1991 Let’s look at each device and see if a smart phone can replace it Using today’s dollars, it would cost you $5,225 to purchase everything in this ad
- The name “Radio Shack” was becoming a real liability because it seemed outdated Didn’t change name of the store, just gave it a nickname, “The Shack” Spent $200 million on a rebranding campaign
- Increased emphasis on mobile phone sales—phones manufactured by other companies By 2011, half of RadioShack’s sales were from mobile phones Abandoned skilled and knowledgeable staff and hired mobile sales staff From hobbyist Mecca to mobile phone seller
- 2012: Stock—junk status $400 Million lost in a single year (2013) Thousands of stores closed Brand purchased by General Wireless Operations in 2015
- Their website in 2015 “Online store coming back soon” Filed for Chapter 11 More than one billion dollars in debt
- Here is their website from last week– almost retro Emphasis on phones is gone Clearance sale with big discounts it the focus General Wireless Operations—the company who purchased the Radio Shack brand in 2015 declared bankruptcy in 2017 2 bankruptcies in 2 years About 1,700 stores left of the 7,000 stores from the 70’s
- Mike D’Alessio, a once-devoted customer in Illinois : “Some people say RadioShack is just a store,” D’Alessio says. “But to me it was an idea — a learning and resource center that really shaped people’s lives.” Scanned 67 years’ worth of old RadioShack catalogs, page by page, and post them online.Created: RadioShackCatalogs.com
- “Just Google It” Internet is a blessing and a curse. The same with computers. Several of these can be seen as by problems and opportunities for growth
- Public libraries are experiencing a renaissance that is driven by an explosion in technological advances
- According to a 2017 Pew Research study, 53 percent of Millennials (those ages 18-35) in the United States visited a library at least once in 2016, more than any other generation.
- Members of the youngest adult generation are also more likely than their elders to have used library websites. Why? Because libraries have not only adapted to new technologies, they have embraced them.
- Libraries have trained and knowledgeable staff with a passion for lifelong learning Pros at adapting Scrolls of Alexandria to the eBooks of today Card catalogs to online catalogs VHS to DVDs CDs to streaming music Libraries KNOW innovation Free: While we need to contain costs, we don’t focus on making money Here are just a few library technology examples…
- Digital download services allow libraries to serve customers 24/7 and outside the boundaries of a library building Broward County Library circulated over 1.3 million eBooks last year alone Freegal: Download and stream music Hoopla: Streaming movies Zinio: Free popular magazines
- Many libraries are now maker spaces This new home for hobbyists inspires young and old alike with emerging technologies. (Many library maker spaces, but I am partial to this one). The Creation Station is located at the Main Library in downtown Fort Lauderdale. Everything in this space is free to use.
- 3D printers could have possibly saved RadioShack. 3D printer technology is still new, and they require lots of maintenance. If RadioShack had carried their own brand of 3D printers and parts a few years ago, we might be looking at a different RadioShack today. This could have been their new TRS-80 We have 3D printers free to use at the Creation Station.
- Camera equipment too as well as Adobe Creative Cloud software on iMacs.
- Microsoft Hololens is the first fully self-contained holographic computer, letting you interact with holograms in augmented reality. Currently, only developers can buy them from Microsoft for $3,000. There is only one place in the United States where there is a Microsoft Hololens available to the public—Broward County Library Creation Station, where you can try it for free.
- Variety of free technology classes Robotics 3D printing Adobe Creative Cloud Virtual/Augmented Reality Coding And more
- Take the latest gadgets home with you for a couple of weeks for free. BB8 Robotics Kits SnapCircuits (Like the old Radio Shacks Electronics Kits, but everything snaps into place)
- A recent survey asked people to describe the library of their childhood. This is the word cloud that resulted from that survey. What do we see? The survey also asked them to describe the library of the future.
- These customers describe the library renaissance so well! Libraries are where the Steve Wozniaks of tomorrow go to get immersed in cutting edge technology.
- As Libraries and Educators, it is our job to inform and inspire. No matter what age our customers may be, we have the opportunity to have a positive impact for the rest of their lives. I told you about my 7th grade math teach and chess club coach Mr. Mongold and the TRS-80 that would instill me with a lifelong passion for technology. Here is a photo of Mr. Mongold in class in 2008. He was known for singing corny math songs of his own composition in his classrooms.
- On Facebook I learned that Mr. Mongold passed away in 2009. He died unexpectedly of a heart attack at the age of 58. Though he is gone, Mr. Mongold’s impact on his students, lives on. There are countless teachers and librarians out there who make a difference in peoples lives every single day and impact their future.
- If you haven’t been to a library in a while, come visit us and see how we are inspiring innovation and transforming lives every day. Questions? Be sure to take a coaster and a postcard with you so you know where to find us.