31. Don’t assume users want di!erent content simply because
of the platform they’re using.
Do cater to device capabilities if you want, but don’t
assume that users want other capabilities on other devices.
36. Real responsive design will be hard to do.
Adaptive layout is a good "rst step, and is often
what people mean with the term “responsive design”.
Because layout is only a part of design.
39. Thinking about, creating and
designing structured content "rst
caters to the lowest common layout
denominator, whether this be a small
screen or a text browser.
In fact, this content should be able to