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Structured Content First

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Structured Content First

  1. STRUCTURED CONTENT FIRST Stephen Hay . Mirabeau Mobile Event, Amsterdam . 20110609
  2. WHAT IS MOBILE?
  3. usatoday.com in Android browser, Samsung Galaxy S
  4. WTF?
  5. twitter.com in Opera browser
  6. twitter.com in Android browser, Samsung Galaxy S
  7. twitter.com in Opera Mini
  8. the assumption is PEOPLE ON THE DESKTOP WANT THIS
  9. the assumption is PEOPLE ON “MOBILE” WANT THIS
  10. Hey, there’s that thing I wanted to read.
  11. “I WANT IT TO WORK ON AN iPAD”
  12. THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY. Opera browser http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
  13. THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY. Opera Mobile, Samsung Galaxy Tab http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
  14. The device landscape is constantly changing. Capabilities are constantly changing. Properly structured content is portable to future platforms.
  15. PLATFORM-AGNOSTIC for CONTENT
  16. Don’t assume users want di!erent content simply because of the platform they’re using. Do cater to device capabilities if you want, but don’t assume that users want other capabilities on other devices. PLATFORM-AGNOSTIC for CONTENT
  17. PLATFORM-AWARE for USER EXPERIENCE
  18. Do try and create an e!ectively usable environment for people to easily accomplish tasks. PLATFORM-AWARE for USER EXPERIENCE
  19. THERE IS NO MOBILE WEB. http://www.the-haystack.com/2011/01/07/there-is-no-mobile-web/
  20. RESPONSIVE DESIGN& ADAPTIVE LAYOUT
  21. Real responsive design will be hard to do. Adaptive layout is a good "rst step, and is often what people mean with the term “responsive design”. Because layout is only a part of design. RESPONSIVE DESIGN& ADAPTIVE LAYOUT
  22. http://mediaqueri.es
  23. Thinking about, creating and designing structured content "rst caters to the lowest common layout denominator, whether this be a small screen or a text browser. In fact, this content should be able to go anywhere.
  24. CONTENT STRATEGY, STRUCTURED CONTENT (FIRST).
  25. No mind-reading! CONTENT STRATEGY, STRUCTURED CONTENT (FIRST).
  26. No mind-reading! CONTENT STRATEGY, STRUCTURED CONTENT The baseline for responsive design. (FIRST).
  27. No mind-reading! CONTENT STRATEGY, STRUCTURED CONTENT The baseline for responsive design. (FIRST). = “mobile” "rst.
  28. THANK YOU! twitter.com/stephenhay slideshare.net/stephenhay/structured-content-"rst

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