10. Bridging the Gap
We must position the library as a
quality resource
• One that delivers the experience that users demand
in libraries which is NOT a consumer experience
• One where the searches deliver quality based on
user needs and expectations and not based on
commercial or special interests
• One that integrates text based resources with visual
resources
10
11. Bridging the Gap
We must position libraries understanding
of the user’s adventure
• Homework doesn’t have to be a trial or un-fun
• Travel enjoyment is in the anticipation and planning
• Armchair adventurers are a public library sweet-spot
• National Geographic magazines are forever (look at
your donations)
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12. Bridging the Gap
We must position the public library as
programs and experience
• Content alone is great but isn’t sufficient
• Every collection should align with a program and
user need
• Users have chosen the National Geographic
experience in the homes as a membership,
magazine, DVD or TV Show
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13. Bridging the Gap
We must position the public library as
stories and community
• National Geographic has some of the most amazing
stories every written and old
• Libraries are all about stories from story time for
kids to recreational reading to helping people write
and public their own stories.
13
14. Bridging the Gap
We must position the library’s
resources so users find them
• Using labels and brands that users recognize
• Using widgets to populate specific resources where
the user lands
• Marketing the databases as solutions to their
discovery issues and problems as well as reading
fiction is done
14
15. What Public Libraries are Saying
• Brand Appeal: 98% held a positive opinion toward the
National Geographic brand; 99% for the content
• Product Appeal: High level of interest (94%) and a
strong likelihood to buy (65%)
• Unique Content: No comparable alternatives to the
National Geographic material
15
17. What is the National GeographicMagazine Archive?
What is the National Geographic Magazine Archive?
• Complete archive from
1888-1994
• 100+ years
• 186K+ pages in 1,224 issues
• 210K+ images
• 435 map supplements
• Full text searching of all
articles
17
18. What is the National Geographic Magazine Archive?
• Detailed indexing of all articles
by National Geographic
• Mapped to Gale’s vocabulary
• Bedrock of an entire National
Geographic virtual library
• Release date for archive:
5/17/2012
18
19. Why the NG Magazine Archive?
• Brand Name: Extremely well-known and highly
regarded brand.
• Content for a variety of disciplines: Supports
learning and research in:
• Peoples and Cultures
• Environment
• Geography
• Science & Technology
• Animals
• Photography and journalism
• Travel
19
20. Why the NG Magazine Archive?
• National Geographic content
• Quality
• Credible
• Accurate
• Unique
• Expand usage
• Standard library tools
20
21. What Public Libraries are Saying
• Content will be used most often for educational
and research purposes.
• Top Subjects:
• People and cultures
• Geography
• Environment
• Exploration and discovery
• Science & technology
• Animals
21
22. What Public Libraries are Saying
Terms used to describe the National Geographic brand:
Educational: 98%
Authentic: 95%
Relevant: 93%
Current: 93%
Intellectual: 89%
Serious: 86%
22
23. Functionality and Features
• Standard Library/Research Tools
• Boolean operators, proximity, wildcarding,
phrase searching
• Citation Generator
• Usage Statistics
• Email link to article
• Mark items for future use
• Print current page or range of pages
dditional features
• UI translation into a range of languages
• Search Assist
• Detailed article and image indexing from
National Geographic
• Cross-search with other National Geographic
material in a ‘virtual library’
23
24. Comparison to NG DVD Option
• Standard Library/Research Tools
• Boolean operators, proximity, wildcarding,
phrase searching
• Citation Generator
• Usage Statistics
• Email link to article
• Mark items for future use
• Print current page or range of pages
dditional features
• UI translation into a range of languages
• Search Assist
• Detailed article and image indexing from
National Geographic
• Cross-search with other National Geographic
material in a ‘virtual library’
24
26. Comparison to NG DVD Option
• Other drawbacks
• For use on a single computer – may
not be loaded on libraries’ networks
• Content spread over 6 disks
• No remote access
• Very clunky interface
• Doesn’t use Gale’s standardized
vocabulary
• Advantage
• Price
26
35. What is the National Geographic Magazine Archive?
35
36. What is the National Geographic Magazine Archive?
36
37. Public Libraries and National Geographic
The perfect combo! Both are:
• Trusted
• Authentic
• Adventurous
• Learning and Discovery oriented
• Relevant
Watch for more exciting announcements from Gale 37
38. Scott
Add closing slide with Call to Action and links to website
Warn them about the survey afterwards
I can’t stay for questions on Monday but I’m sure you can handle them
I can stay on the other days
Don’t forget to send me the links to the site for the event. I don’t have any yet.
Cheers,
Stephen
38
Editor's Notes
Research conducted by an outside company. Survey sent to 68,000 libraries (nearly 1,240 responses). In addition to amazingly high ‘interest’ response rates, the likelihood to purchase was also very strong.
The worlds best known, most authoritative publication on people and cultures, exploration, nature and much more.
Will include indexing of all feature articles, map supplements, departmental articles, advertising, and more. Each feature article has detailed cataloging by National Geographic. Those terms are being mapped to Gale’s standard vocabulary for a better search and browse experience.
National Geographic is one of the most recognized and respected names in publishing and frequently is the longest running subscription maintained by a library. Per market research, National Geographic content supports learning and research in a wide range of subject areas.
Words associated with National Geographic content, per our market research, include Quality, Credible, Accurate and Unique . Some of this materials already exist in your libraries – but are not connected. The magazine archive and virtual library will allow patrons to do research in ways not possible with the hard copy. All materials are accessible together, not a series of isolated uses.
Research conducted by an outside company. Survey sent to 68,000 libraries (nearly 1,240 responses). In addition to amazingly high ‘interest’ response rates, the likelihood to purchase was also very strong.
Research conducted by an outside company. Survey sent to 68,000 libraries (nearly 1,240 responses). In addition to amazingly high ‘interest’ response rates, the likelihood to purchase was also very strong.
Note that the UI is translated, but the content is NOT as it is image based. Also note that at this point we do NOT support Zotero as NG has said no (still hoping to change that).
Note that the UI is translated, but the content is NOT as it is image based. Also note that at this point we do NOT support Zotero as NG has said no (still hoping to change that).
Note that the UI is translated, but the content is NOT as it is image based. Also note that at this point we do NOT support Zotero as NG has said no (still hoping to change that).
Note that the UI is translated, but the content is NOT as it is image based. Also note that at this point we do NOT support Zotero as NG has said no (still hoping to change that).
Ruins of Aphrodisias in Turkey. Hatshepstu – female pharoh that ruled as a man. Dikika baby (skull) ‘a three year old from the dawn of humanity”. Terra cotta army – clay soldiers buried with China’s first emperor to accompany him into the afterlife. Rock paintings of the Australian aborigines
We can’t talk too much about the entire Virtual Library as we haven’t signed the contract with the details, but the Nat Geo Mag Archive will be searchable with other content types from Nat Geo through other interfaces. NOTE: the virtual libraries will have some appeal at academics, but likely more at publics and schools.
We can’t talk too much about the entire Virtual Library as we haven’t signed the contract with the details, but the Nat Geo Mag Archive will be searchable with other content types from Nat Geo through other interfaces. NOTE: the virtual libraries will have some appeal at academics, but likely more at publics and schools.
