1. Web Quest
Thematic Unit: Understanding the Media
Topic: The impacts of TV ads upon people
Goals:
 To make you feel aware of the intentions of TV advertisements
 To reflect in critical way about the topic
 To feel engaged with an activity about a real life issue
 To practice the four skills (listening, writing, speaking and reading).
Process:
 Students are allowed to work in pairs or individually during the
activities
 Students will work in the audiovisual room, and then in the
classroom.
 Time: 2 periods
 Teacher will show some videos about ads to trigger students’
curiosity, and then they will have to answer some questions. (see
above)
 After that, students have to do the task, and they’ll share their
opinions about it.
 Finally, students have to create a conclusion about the topic worked
to close the lesson.
Guiding Questions:
1. What types of TV ads do you know?
2. In Uruguay, can you find those types of TV ads? Explain briefly.
3. What kind of TV ads do you enjoy the most? Why? Provide
examples.
4. Why do you think people like TV ads?
5. What are the pros and cons of TV ads?

2. Resources:
http://www.tvcommercialworld.com/2013/08/11-types-of-tv-commercials/
http://smallbusiness.chron.com/types-tv-commercials-57852.html
http://www.ehow.com/list_6690899_types-tv-advertising.html
http://www.cheaptvspots.com/whytv.html
http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-
habits-and-what-to-do-about-it
http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-
memorable-and-effective/
Task:
 Students have to create and advertisement. If possible, students
have to record it, if not; they have to act it out in front of the class.
Rubrics:
1. Fail 2. Unacceptable 3.Good 4. Excellent
Content
&
analysis
Shows poor
content, ideas
are not clearly
explained and
it does not
reflects deep
understanding
Ideas are well
developed, but there is
still a lack of analysis
upon the topic.
Ideas are
quite better,
and
explanations
are
improved,
but more
connection
between
ideas is
needed.
Ideas are
appropriate
as well as
content.
Students
show deep
understanding
of the topic.
Analysis is
also
appropriate
to the level of
the student.
Grammar
&
structure
Complete lack
of syntax,
reduced
There’s an acceptable
usage of the language,
however structure
There’s a
better usage
of the
Full command
of the
language,

3. vocabulary
and structure
of the texts is
not well
organized.
development needs
improvement.
language
but
vocabulary
is not wide
enough,
structures
are well
organized.
impeccable
syntax and
wide
vocabulary.
Structures are
perfectly
organized.
Behavior
Students have
problems with
organization
of the group.
They also
show a lack of
commitment
as they were
acting
disruptively.
The group is quite
organized, however
there’s no
commitment with the
activity.
The group is
organized
but only a
few fully
were
engaged
with the
activity.
Show
enthusiastic
with the
activity and
participate
actively in the
group.
Credits:
http://www.tvcommercialworld.com/2013/08/11-types-of-tv-commercials/
http://smallbusiness.chron.com/types-tv-commercials-57852.html
http://www.ehow.com/list_6690899_types-tv-advertising.html
http://www.cheaptvspots.com/whytv.html
http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-
habits-and-what-to-do-about-it
http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-
memorable-and-effective/
License and authorship:
Didactic proposal created by Stephanie Pérez and Esteban Martínez, 3er
formers at CeRP del SUR, Atlántida, Canelones, Uruguay (2014)

4. https://www.youtube.com/watch?v=6qUg8tAaStI
https://www.youtube.com/watch?v=OAlyHUWjNjE
https://www.youtube.com/watch?v=ppRrcPsXtP8