This slidecast represents the yearly results of Kraft Foods Inc. of 2011 and also the expectations of 2012

1. Financial analysis
Artevelde Hogeschool Gent
Dommekragt Stéphanie
2 BAF 03

2. Table of contents
1. About Kraft Foods
2. Yearly results of 2011
3. Expectations for 2012

3. Kraft Foods Inc.
• Founded in 1903
• By James L. Kraft
• Northfield, Illinois
• Second largest food company

4. Kraft Foods Inc.
• 4 varieties of products:
1. Snacks
2. Prepared meals
3. Healthy food
4. Luxury food

5. Kraft Foods Inc.
• 126 000 employees
• Active in 170 countries
• Operations in 80 countries
• 220 manufacturing and processing facilities
• Twelve brands in portfolio
• Kraft foods has subsidiaries

6. Results
Source: Bloomberg
In million dollars 2008 2009 2010 2011
Turnover 42201 40386 49207 54365
Operating income 4956 5466 5690 6650
Net profit 2901 3021 4114 3527

7. 2012
Revenu growth 5%
Increase in earnings per share 9%

8. Earning first quarter of 2012
Revenue sharing
Snacks
17%
23% Cheese
Prepared meals
Sauces
20%
15% Drink/Candy
Rest
12% 13%

9. In the end of 2012
Kraft foods
Snacks/candy Food/drinks
Focus on Focus on
2/3 of the sales 1/3 of the sales
growth compensations

11. Sources
• http://www.dierickx.be/cgi/DLA/HTML_DLA_S
tudies?ISIN=US50075N1046&Style=Advies
• http://bedrijven.inhetnieuws.nl/Kraft_Foods
• http://www.kraftfoodscompany.com/SiteColle
ctionDocuments/pdf/KraftFoods_10K_201102
28.pdf