Social Media for Public Health - Health Promotion and Disease Prevention Directorate

@hpdpmalta @stefanbuttigieg - #socialmedia #hpdpmalta #publichealth
Social Media = Public Health
Sinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367.
http://doi.org/10.1016/j.jpainsymman.2011.12.089

Stefan Buttigieg
Specialist Trainee in Public Health Medicine
MSc Candidate – Health Informatics & Public
Health
Twitter - @stefanbuttigieg
Facebook – Stefan Buttigieg
Snapchat – stefanbuttigieg
LinkedIn – Stefan Buttigieg
Youtube – youtube.com/c/StefanButtigieg
Google+ - Stefan Buttigieg
Instagram – stefanbuttigieg

AGENDA
Why?
What?
How?
When?

Why?
WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?

SOCIAL MEDIA
IN ONE MINUTE

million
messages

tweets

profile views

photos uploaded

swipes

hours of video

Not Convinced Yet?
SOME MORE GRAPHS…..
SOURCE : STATISTA.COM

Share of individuals in Malta participating in social networks

Share of households that use desktop or portable computers to access the
internet in Malta from 2005 to 2014

Share of individuals accessing the internet via mobile devices in Malta in 2016

What?
SOCIAL MEDIA

Any Recommendations?
THERE ARE SO MANY!

Magic
6

Facebook
• Pages/Sponsored Posts
• Live
• Events
• Location/Check-In
• Messaging
• Sharing & Editing(Photos, Videos, Albums)

YouTube
• Video
• Live-Streaming
• Channel
• Trending Videos
• Playlists

Wordpress
• Blogging
• Self-Hosted and Wordpress.com
• Flexible and Endless Potential for
Multiple Applications
• Plug-in

Twitter
• Tweets
• Polls
• Hashtags
• Direct Messaging
• Trends
• Live-Stream

LinkedIn
• Company Pages
• Professional Profile
• Discussion Groups
• Article Writing and Sharing

Instagram
• Photos and Stories
• Short Videos
• Sponsored Posts
• Photo Editing

7

Quick Exercise
SOCIAL MEDIA

Split up into groups of
two/three!
Try out a Twitter Search
Sign up to a Social Network!
Show off your profiles!
Tweet about this event!

How?
SOCIAL MEDIA

@hpdpmalta @stefanbuttigieg
- #socialmedia #hpdpmalta
#publichealth
Hootsuite Benefits
Supports Facebook, Twitter,
LinkedIn from one place
Social Media Manager
Mobile Applications

#publichealth
Buffer Benefits
Supports Multiple Networks
Posts at the right times!
Social Media Manager
Mobile Applications

#publichealth
Canva.com Fool-Proof way to create
great content for Social
Media at the right size and
with multiple resources for
design!
Multiple Templates
Graphic Design Website
iPad App

#publichealth
Facebook Pages
Manager
Manage your Facebook
Pages from One Place
Insights and Analytics
Publish Posts, Photos,
Videos and Events
Manage Adverts
Mobile Application

#publichealth
Twitter Support Multiple Accounts
Posts
Direct Messaging
Trends
Push Notifications
Mobile Application

#publichealth
Adobe Post Creating Great and Attractive
Content from your Mobile
Device
Templates
Remix Designs
Mobile Application
Canva.com Alternative for
Mobile

When?
SOCIAL MEDIA

Bonus!
THE FUTURE TO LOOK OUT FOR..

Practical Use Cases
HOW DO PUBLIC HEALTH RESEARCHERS USE SOCIAL MEDIA

Public Health Surveillance
Health Information Campaigns
Nutrition and Dietetics
Mental Health
Predicting Disease
Text Mining
Food Hazard Event Extraction
Digital Epidemiology
Targeted Ad Campaigns

Thank You
ANY QUESTIONS

Social Media for Public Health - Health Promotion and Disease Prevention Directorate

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