1. Scenes from a Scrum
implementation
Stefan Haas
Scrum Day
Berlin, 17 Nov 2010
2. Company Facts
•moreTV Broadcasting GmbH was
founded 2004
•Hardware partners:
•smart electronic GmbH
•SM ELECTRONIC GmbH
•Owned by Burda, Brockhaus Private
Equity, KfW, Brandenburg Capital, SM
Electronic etc.
•35 employees in Potsdam and Brasov
4. Cultural distance matters
„... if we go into another
country and make
decisions based on how
we operate in our own Sheena Iyengar on
home country - the the art of choosing
chances are we'll make
some very bad
decisions...“
Prof. Geert Hofstede, Maastricht
University
5. Quotes from the teams
• „Romanian people have problems with Scrum
since we don‘t know how to lead“
• „People where used to go to work, stay there 8hr
and go back home ...“
• „If all people from all teams, would be like
.., your democratic style would be ideal.
Unfortunately you have only one ... in the teams
and I think some kind of "dictatorship" (i don't
find a better word) must be used in some
situations“
22. Product Owner Organization
Investors
Marketing User Panel
Product
Owner STB
Assistant
Product
Product
Partners Owner Web Accounting
Owner STB
Editorial
Support
Staff
23. "What is this talk of
'release'? We do not
make software 'releases'.
Our software
'escapes', leaving a
bloody trail of designers
and quality assurance
people in its wake."