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Scenes from a Scrum
implementation
Stefan Haas

Scrum Day
Berlin, 17 Nov 2010
Company Facts
•moreTV Broadcasting GmbH was
founded 2004
•Hardware partners:
    •smart electronic GmbH
    •SM ELECTRONIC GmbH
•Owned by Burda, Brockhaus Private
Equity, KfW, Brandenburg Capital, SM
Electronic etc.
•35 employees in Potsdam and Brasov
7hr
      travel from
Berlin to Brasov
Cultural distance matters

„... if we go into another
country and make
decisions based on how
we operate in our own      Sheena Iyengar on
home country - the         the art of choosing
chances are we'll make
some very bad
decisions...“
Prof. Geert Hofstede, Maastricht
University
Quotes from the teams
• „Romanian people have problems with Scrum
  since we don‘t know how to lead“
• „People where used to go to work, stay there 8hr
  and go back home ...“
• „If all people from all teams, would be like
  .., your democratic style would be ideal.
  Unfortunately you have only one ... in the teams
  and I think some kind of "dictatorship" (i don't
  find a better word) must be used in some
  situations“
we broadcast data over satellite ...
... and
build TV
Products for
Consumers
Type
      Title of work




Source: http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
Title




we program in embedded
 C, C++, Java and PHP
Title


                Integrate
                API with
               embedded
                  SDK




  Deploy                    Co-develop
over the air                    with
    or                         system
 assembly                    integrator




                 Partner
               acceptance
                  test
Title




„We go into the bush, cut some
 trees and build a small village“
                  (Dorin, Senior Programmer)
Company
Gravity
Product &
The Org   Management      Account
                        Management

Chart
            Backend
                         Operations
          Development


                  Embedded
                    Plugin
                 Development


                   Testing
The fish stinks from the
head        What if
          the teams
          don‘t pull?     DONE
                          means
                          Live!!!
                       Go
                    Faster, 2
                     Week
                    Sprints!!!
Start small, top down, bottom up
            Hier steht die Fußzeile   15
Halfway Scrum
                               Backend
                             Development
            PO      SM       & Operations
           Management Team      Team




             Embedded
               Plugin           Testing
            Development
Scaling


             TeamC:
             Service
           Development




  TeamA:                   TeamB:
 Application              Platform
Development              Integration
Scrum of Scrums
Lookahead planning, joined sprint
retrospective, review and planning
Rocks to remove ...




         Hier steht die Fußzeile   20
Inspect your container
Product Owner Organization
                                Investors



        Marketing                                           User Panel

                                     Product
                                    Owner STB




                        Assistant
                                                 Product
                        Product
    Partners                                    Owner Web       Accounting
                       Owner STB




                                                   Editorial
                    Support
                                                     Staff
"What is this talk of
'release'? We do not
make software 'releases'.
Our software
'escapes', leaving a
bloody trail of designers
and quality assurance
people in its wake."
Organization




Impediment: poor Astra
satellite signal in Brasov
Test Cube
Training, coaching, DIY ...
The
more
work is
pushed


 the
 less is
 pulled
           don‘t push!
Learning to
fail better
Stable
teams create
their own style
Thank you!
Contact:
http://de.linkedin.com/in/stefanhaas
stefan.haas@haaslab.net




                        Questions?

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