The art of culture hacking


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Slides from my closing key note at DARE 2013 in Antwerp

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The art of culture hacking

  1. 1. The Art of CultureHackingStefan Haas,, @haaslab,
  2. 2. Daydreaming in my talk?Share your dreams: @bizculturehacksHave a story?Do a Guest-Post on:bizculturehackers.comFind Others?Join: the clips?Subscribe:
  3. 3. HackingThe act of engaging in activities (such asprogramming or other media) in a spirit ofplayfulness and exploration is termed hacking.However the defining characteristic of a hacker isnot the activities performed themselves (e.g.programming), but the manner in which it is done:Hacking entails some form of excellence, forexample exploring the limits of what is possible,thereby doing something exciting and meaningful.Wikipedia
  4. 4. “The hacker mind-set is not confinedto this software-hacker culture. Thereare people who apply the hackerattitude to other things, likeelectronics or music — actually, youcan find it at the highest levels ofany science or art. Software hackersrecognize these kindred spiritselsewhere and may call them ‘hackers’too — and some claim that the hackernature is really independent of theparticular medium the hacker worksin.”Eric Steven Raymond, How to Become a Hacker
  5. 5. „I am very relaxed now,since I am responsible for what Iam saying, you are responsible forwhat you are hearing”, HumbertoMaturanatransmediale08,  2008,  Berlin,  Haus  der  Kulturen  der  Welt
  6. 6. Who of you does sufferfrom stage fright?
  7. 7. public speaking is one of the most common fears,topping flying, financial ruin, sickness, and even death
  8. 8. NEW THEORETICAL CONCEPTIONS OF SOCIAL ANXIETY AND SOCIAL PHOBIA, Clinical Psychology Review 1989, P. Tower, P. Gilbertagonic modeFor much of group-basedevolution, the organization ofsocial behavior is controlled bypower relationships, of whichsocial anxiety is a veryimportant, not to say, vital,component.
  9. 9. h8p://­‐weiwei-­‐gangnam-­‐style-­‐video
  10. 10. Use Check In to begin meetings or anytime an individual or group Check Inwould add more value to the current team interactions.Steps1.Speaker says “I feel [one or more of MAD, SAD, GLAD, AFRAID].”Speaker may provide a brief explanation. Or if others have alreadychecked in, the speaker may say “I pass.” (See the Pass protocol.)2.Speaker says “I’m in.” This signifies that Speaker intends to behaveaccording to the Core Commitments.3.Listeners respond, “Welcome.”Commitments• State feelings without qualification.• State feelings only as they pertain to yourself.• Be silent during another’s Check In.• Do not refer to another’s Check In disclosures without explicitly grantedpermission from him orher.Check Inh8p://­‐core-­‐protocols-­‐online/
  11. 11. NEW THEORETICAL CONCEPTIONS OF SOCIAL ANXIETY AND SOCIAL PHOBIA, Clinical Psychology Review 1989, P. Tower, P. Gilberthedonic modesocial groups arestructured in terms ofcooperation, equality,and mutual support
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  13. 13. Louis Bunuel1900 - 1983“God and Country arean unbeatable team;they break all recordsfor oppression andbloodshed.”
  14. 14. Surrealists aimed at resolving the previouslycontradictory conditions of dream and realityThey assumed that excessive rational thought andbourgeois values had brought the conflict of the warupon the world
  15. 15. "Psychic automatism in its pure state, by which oneproposes to express -- verbally, by means of thewritten word, or in any other manner -- the actualfunctioning of thought. Dictated by the thought, inthe absence of any control exercised by reason,exempt from any aesthetic or moral concern."Surrealist Manifesto, 1924, André Breton
  16. 16. 663811 unhappy with their job in austriavia martin heider
  17. 17. Inspiring Peoplewho Transformtheir Organisationto an Agile Mindset
  18. 18.
  19. 19. “Cultural Hacking can beunderstood asinfiltration into systemsand the changing of theircoding. It is a critical,often even subversivegame with cultural codes,messages and values.”Johannes M. Hedinger, Com&Com,
  20. 20. “The culture of a group can now bedefined as a pattern of shared basicassumptions learned by the group as itsolved its problems of externaladaptation and internal integration,which has worked well enough to beconsidered valid and, therefore to betaught to new members as the correctway you perceive, think, and feel inrelation to those problems.”Edgar H. Schein, Organizational Culture and Leadership
  21. 21. Marina Abramović , Rhythm 0. 1974„Art can only be done in destructive societies that have to be rebuilt.“
  22. 22. “Thus every group must solve theproblems of member identity,common goals, mechanisms ofinfluence, and how to manage bothagression and love through normsaround authority and intimacy.Norms that work gradually becomecultural assumptions.”Edgar H. Schein, Organizational Culture and Leadership
  23. 23. ArtifactsExpoused ValuesUnderlying AssumptionsLEVELS OFCULTUREEdgard H. Schein
  24. 24. How to Hack Culture?1. 1>  OBSERVE2. 2>  FIND  THE  CRACK3. 3>  MAKE  ART4. 4>  FIND  THE  OTHERS5. 5>  CATALYZE6. 6>  EXPLOIT  LANGUAGE7. 7>  INSTITUTIONALIZE8. 8>  LET  GO9. 9>  GO  BACK  TO  1.Sebastian Paquet, IgniteTalk, 2010
  25. 25. “If people never did sillythings nothing intelligentwould ever get done.”Ludwig Wittgenstein< FearofLoosingFace
  26. 26. h8p://
  27. 27. “By leaving art and ideas in public spaces, you can affect someonesday - change their mood and mind - and even change the world inthe process!” Keri Smith (Guerilla Art Kit)
  28. 28. Urban Space =Social Construct =Changeable =Lots of Fun