Explore Jan09


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  • Explore Jan09

    1. 1. We put Steamboat at your fingertips
    2. 2. Exploresteamboat.com <ul><li>An online business directory and city guide serving locals and tourists in Steamboat Springs and surrounding areas </li></ul><ul><li>3,000+ Businesses in Routt and Moffat Counties have all received a free Web site listing! </li></ul><ul><li>Relevant articles, weather, events and tourist information - a great opportunity to bring new exposure to your business </li></ul><ul><li>Extensive Marketing: Newspapers, magazines, television and radio </li></ul><ul><li>Traffic: Monthly users: 13,000 - Average daily users: 450 - Average weekday users: 600 - Monthly Page Views: 50,000 * (Average for 30-day period ending 1/15/09) </li></ul>
    3. 5. Our Traffic, our users: <ul><li>450 daily users; 600 weekday users </li></ul><ul><li>13,000 monthly users </li></ul><ul><li>50,000 monthly page views </li></ul><ul><li>280 new users each day </li></ul><ul><li>95 percent say they will come back </li></ul><ul><li>Majority of users are married women with income in excess of $50,000 </li></ul><ul><li>20% have income greater than $100,000 </li></ul><ul><li>58% of traffic is from Colorado </li></ul><ul><li>Google generates 60% of traffic. </li></ul>
    4. 6. Exploresteamboat.com and Google
    5. 7. <ul><li>Steamboat CDs </li></ul><ul><li>Steamboat Food & Dining </li></ul><ul><li>Steamboat Landscape </li></ul><ul><li>Steamboat Leather </li></ul><ul><li>Steamboat Mexican Food </li></ul><ul><li>Steamboat Mexican Restaurants </li></ul><ul><li>Steamboat Sporting Goods </li></ul><ul><li>Steamboat Gas Stations </li></ul><ul><li>Steamboat Kitchen & Bath </li></ul><ul><li>Steamboat Roofing </li></ul><ul><li>Steamboat Appliances </li></ul><ul><li>Steamboat Appraisers </li></ul><ul><li>Steamboat Clothing </li></ul><ul><li>Steamboat Concrete </li></ul><ul><li>Steamboat Hunting </li></ul><ul><li>Steamboat Furniture </li></ul><ul><li>Steamboat Pasta </li></ul><ul><li>Steamboat Tools </li></ul><ul><li>Steamboat Real Estate Developers </li></ul><ul><li>Steamboat Stucco </li></ul>
    6. 9. Let’s take a look at the competition and what you are spending with them…
    7. 11. Top 10 “Referred To” Item or Service YP Category 2006 % of Adults Who Referenced Category in 2006 Equals this # of Adults in Steamboat Springs % of adults who already had a name in mind Est. # of Steamboat Adults who referenced Category with no N.I.M 1 Pizza 27.1 2660 80.2 527 2 Restaurants 26.9 2640 72.2 734 3 Department Stores 10.6 1040 92.8 75 4 Theaters 10.0 982 65.0 344 5 Auto Parts/Supplies 10.0 982 57.6 416 6 Beauty Salons 8.7 854 84.8 130 7 Tires 7.8 766 69.5 233 8 Auto Repair 7.6 746 54.9 336 9 Physicians/Surgeons 7.3 716 89.6 75 10 Supermarkets/Grocers 7.1 697 65.0 244
    8. 12. Limits of Yellow Pages <ul><li>Advertising flexibility. You can’t change an ad once it’s approved. </li></ul><ul><li>It’s expensive! Quarter, half and full-page ads cost thousands. And there are multiple books. </li></ul><ul><li>It’s not always readily available. </li></ul>
    9. 13. Let’s take a look at ExploreSteamboat.com
    10. 15. <ul><li>BOLD listing to set your search listing apart </li></ul><ul><li>“ Best Bet” tag next to name </li></ul><ul><li>Unlimited business bio to introduce you to your customers and increase search engine results </li></ul><ul><li>Upload photos, videos and audio clips - we will help! </li></ul><ul><li>Add coupons or print ads </li></ul><ul><li>Links to your external websites or stores such as Yahoo or eBay </li></ul><ul><li>Keyword search enables users to quickly find you and your products </li></ul><ul><li>Calendar feature allows you to promote special events or sales </li></ul><ul><li>Product listing: menus, sale items, real estate, you name it! </li></ul><ul><li>Additional advertising positions available </li></ul>
    11. 16. Creative Advertising vs. Directory Advertising? Creative = Branding/Brand Awareness
    12. 17. Creative Advertising vs. Directory Advertising? Directory = Purchasing/Ready to buy
    13. 18. Creative… Directory… <ul><li>Builds brand awareness </li></ul><ul><li>Elicits a response </li></ul><ul><li>Increases store traffic </li></ul><ul><li>Improves image </li></ul><ul><li>Increases demand </li></ul><ul><li>Results-driven </li></ul><ul><li>End of the buying cycle </li></ul><ul><li>Helps narrow options for consumer </li></ul><ul><li>Targets all audiences </li></ul><ul><li>“ Marriage” of all creative advertising </li></ul><ul><li>Consumer and information-driven </li></ul><ul><li>Increases store traffic* </li></ul><ul><li>*(Not “build it they will come”) </li></ul>
    14. 19. Which Listing Catches YOUR Eye first?
    15. 23. <ul><li>Special Events? </li></ul><ul><li>Sales? </li></ul><ul><li>Holiday Promotions? </li></ul><ul><li>Get the word out by listing events in your calendar! Guests can even sign up to receive text or email reminders! </li></ul>
    16. 25. Rotating Front Page Explore Ads… … with exposure on Steamboatpilot.com Add a Category Page Sponsorship To Put You One Step Ahead
    17. 26. http://mobile.exploresteamboat.com <ul><li>Take it with you </li></ul><ul><li>One-click phone dialing </li></ul><ul><li>Easy to navigate, search </li></ul><ul><li>Partnership with My Wireless </li></ul>
    18. 27. Your Advertising Options: <ul><li>BASIC LISTING $50/month </li></ul><ul><li>Bigger, bolder listing </li></ul><ul><li>Unlimited keywords for searches </li></ul><ul><li>500-character biography </li></ul><ul><li>5 photos </li></ul><ul><li>Pilot & Today technical support </li></ul><ul><li>Marketing support in newspapers, in magazines, on TV and on radio </li></ul><ul><li>ENHANCED LISTING $100/month </li></ul><ul><li>Basic listing plus: </li></ul><ul><li>Unlimited biography and photos </li></ul><ul><li>Calendar, video, products, and services features </li></ul><ul><li>Two full-color newspaper ads promoting your business </li></ul><ul><li>FEATURED or CATEGORY BUSINESS LISTING $250/month or $175/month </li></ul><ul><li>Enhanced Listing plus: Business featured on main page of exploresteamboat.com </li></ul>