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We put Steamboat at your fingertips
Exploresteamboat.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Our Traffic, our users: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exploresteamboat.com and Google
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Let’s take a look at the competition and what you are spending with them…
 
Top 10 “Referred To” Item or Service YP Category 2006 % of Adults Who Referenced Category in 2006 Equals this # of Adults in Steamboat Springs % of adults who already had a name in mind Est. # of Steamboat Adults who referenced Category with no N.I.M 1 Pizza 27.1 2660 80.2 527 2 Restaurants 26.9 2640 72.2 734 3 Department Stores 10.6 1040 92.8 75 4 Theaters 10.0 982 65.0 344 5 Auto Parts/Supplies 10.0 982 57.6 416 6 Beauty Salons 8.7 854 84.8 130 7 Tires 7.8 766 69.5 233 8 Auto Repair 7.6 746 54.9 336 9 Physicians/Surgeons 7.3 716 89.6 75 10 Supermarkets/Grocers 7.1 697 65.0 244
Limits of Yellow Pages ,[object Object],[object Object],[object Object]
Let’s take a look at ExploreSteamboat.com
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Advertising vs. Directory Advertising? Creative = Branding/Brand Awareness
Creative Advertising vs. Directory Advertising? Directory = Purchasing/Ready to buy
Creative…  Directory… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which Listing Catches YOUR Eye first?
 
 
 
[object Object],[object Object],[object Object],[object Object]
 
Rotating Front Page Explore Ads… … with exposure on Steamboatpilot.com Add a Category Page Sponsorship To Put You One Step Ahead
http://mobile.exploresteamboat.com ,[object Object],[object Object],[object Object],[object Object]
Your Advertising Options:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Explore Jan09

  • 1. We put Steamboat at your fingertips
  • 2.
  • 3.  
  • 4.  
  • 5.
  • 7.
  • 8.  
  • 9. Let’s take a look at the competition and what you are spending with them…
  • 10.  
  • 11. Top 10 “Referred To” Item or Service YP Category 2006 % of Adults Who Referenced Category in 2006 Equals this # of Adults in Steamboat Springs % of adults who already had a name in mind Est. # of Steamboat Adults who referenced Category with no N.I.M 1 Pizza 27.1 2660 80.2 527 2 Restaurants 26.9 2640 72.2 734 3 Department Stores 10.6 1040 92.8 75 4 Theaters 10.0 982 65.0 344 5 Auto Parts/Supplies 10.0 982 57.6 416 6 Beauty Salons 8.7 854 84.8 130 7 Tires 7.8 766 69.5 233 8 Auto Repair 7.6 746 54.9 336 9 Physicians/Surgeons 7.3 716 89.6 75 10 Supermarkets/Grocers 7.1 697 65.0 244
  • 12.
  • 13. Let’s take a look at ExploreSteamboat.com
  • 14.  
  • 15.
  • 16. Creative Advertising vs. Directory Advertising? Creative = Branding/Brand Awareness
  • 17. Creative Advertising vs. Directory Advertising? Directory = Purchasing/Ready to buy
  • 18.
  • 19. Which Listing Catches YOUR Eye first?
  • 20.  
  • 21.  
  • 22.  
  • 23.
  • 24.  
  • 25. Rotating Front Page Explore Ads… … with exposure on Steamboatpilot.com Add a Category Page Sponsorship To Put You One Step Ahead
  • 26.
  • 27.