Fi Nationwide


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Fi Nationwide

  1. 1. Premium Audiences with Local, Regional and National Solutions #1 Family of Web Sites Freedom Communications Interactive Presented by: Veronica Lamberson Interactive Advertising Consultant
  2. 2. Freedom Communications <ul><li>National Industry Leader in information and entertainment of print publications, broadcast television stations and interactive businesses. </li></ul><ul><li>Founded in 1950 </li></ul><ul><li>Great financial strength & stability </li></ul><ul><ul><li>- 2007: Over $886 Million in revenue </li></ul></ul><ul><li>8,000 plus employees </li></ul><ul><li>Our mission is to engage our local communities by providing digital platforms that empower customers to access and exchange relevant news and information on demand. </li></ul><ul><li>The Orange County Register Communications family of online brands is OC’s #1 source for essential news and information , delivering a monthly total of 3.8 million unique visitors and 18.6 million page views across our family of websites. </li></ul><ul><li>Freedom Communications family of news sites seekers Shops & Spends more online than any other localized site! </li></ul><ul><li>Active, affluent, highly educated, and engaged audiences who are primarily between the ages of 25-54 with very high household incomes and median home values . </li></ul><ul><li>Newspaper sites are #1 in consumers taking action after viewing local ads </li></ul>Sources: Omniture monthly average based on past 6 months to January 2008; Scarborough Research 2007, r2.
  3. 3. <ul><li>100+ Newspapers & Magazines </li></ul><ul><li>37 Newspaper-Related Web Sites </li></ul><ul><li>Arizona East Valley Tribune Ahwatukee Foothill News Daily News-Sun The Sun </li></ul><ul><li>California Appeal-Democrat Daily Press Desert Dispatch Hesperia Star The Orange County Register Porterville Recorder SqueezeOC </li></ul><ul><li>Colorado The Gazette   </li></ul><ul><li>Florida The Destin Log The News Herald Northwest Florida Daily News The Walton Sun </li></ul><ul><li>Illinois The Telegraph Journal-Courier </li></ul><ul><li>Indiana The Tribune </li></ul><ul><li>Missouri The Sedalia Democrat </li></ul>Web Sites <ul><li>New Mexico Clovis News Journal Portales News-Tribune Quay County Sun   </li></ul><ul><li>North Carolina The Daily News The Free Press The Gaston Gazette The Havelock News The Hickory News The Shelby Star Sun Journal Times-News </li></ul><ul><li>Ohio The Lima News </li></ul><ul><li>Texas The Brownsville Herald The Monitor Odessa American Valley Morning Star </li></ul><ul><li>8 Broadcast Station-Related Web Sites </li></ul><ul><li>Florida WPEC-TV </li></ul><ul><li>Michigan WLAJ-TV WWMT-TV   </li></ul><ul><li>New York WRGB-TV </li></ul><ul><li>Oregon KTVL   </li></ul><ul><li>Tennessee WTVC-TV </li></ul><ul><li>Texas KFDM-TV </li></ul><ul><li>Freedom Interactive </li></ul><ul><li>California Freedom Interactive      </li></ul>
  4. 4. BEHAVIORAL TARGETING Freedom Interactive <ul><li>3 Types of Audience Extension </li></ul><ul><li>Target Users Off Site </li></ul><ul><li>Target Users On Site </li></ul><ul><li>Target Non-Specific Users on External Sites </li></ul>*Premier Web publishers, offering powerful branded vehicles for digital ad placement Display more relevant ads based on browsing behavior
  5. 5. Portfolio of Online Tools and Product Solutions
  6. 6. One Stop Shop Media Consultants Advertiser Brand/Sales Volume Display SEO Direct Mail Email Marketing Newspaper & Community Publications Social Media Mobile Media Public Relations Local Directories Pay Per Click Video Marketing Website Design Freedom-Advertising Solutions
  7. 7. Run Of Site Traffic Ad Banners Leaderboard Dimensions: 728x90 Fixed Section Sponsor Site Wide (Weather/Traffic Sponsor) Medium Rectangle Dimensions: 300x250 Skyscraper Dimensions: 160x600 Tile Ad Dimensions: 120x90 Graphic Text Ads
  8. 8. Video Streaming Video or Flash Dimensions: 400x300 video or flash, 300x250 in-player companion unit. Connect with your customers: 80% of online users recall seeing video advertising and 52% have taken action as a result! * Video offers a proven advertising platform that influences audiences to take action while delivering your compelling advertising message. Your Pre-Roll Video appears in the Local News section of, accompanied by two companion ads—extending the visibility of your message. Online video delivers a strong advertising medium to build brand awareness and drive sales. <ul><li>Incorporating pre-roll video advertising with rich-media executions creates an immersive brand experience. </li></ul><ul><li>Video offers a visually engaging and relevant ad environment to drive awareness and purchase intent. </li></ul><ul><li>Custom-branded advertising with video units creates the most powerful and specific messaging platform for your business. </li></ul><ul><li>Toll-free call tracking </li></ul><ul><li>Email and contact forms </li></ul><ul><li>Links to website </li></ul><ul><li>Customizable calls to action to promote special offers </li></ul>
  9. 9. Email Marketing is as cost-effective as it is popular. The Register’s e-mail campaigns and e-newsletters reach ready customers because they are sent exclusively to thousands of Orange County to targeted consumers who request them. Pre-selected for their interest in the newsletters’ specific subjects and products, your potential customers link directly from the newsletter to your website! <ul><li>Advertise in any of our popular Email newsletters including: </li></ul><ul><li>Get Out There — Consumers’ weekly connection for OC entertainment, dining, movies and special events. </li></ul><ul><li>OCMoms — Stay connected with other moms and find out about things to do with the kids in and around Orange County, ways to save money, and other information to help you raise your family. </li></ul><ul><li>OCWheels — The latest news for anyone interested in the automotive world. Includes tips on road trips, car reviews and automobile services. </li></ul><ul><li>AdMail — We can combine our large opt-in database* with your client database for maximum reach, making AdMail ideal for your special offers or upcoming events. </li></ul>*All customer information used for email marketing is kept proprietary and will not be used without advertiser consent. Email Campaigns & Email Newsletter Ads Potential Customers check their email every day. Are they getting your message?
  10. 10. Internet Marketing (SEM) We offer search solutions for small to medium-sized businesses looking to discover the benefits of local search, while maximizing the return on your investment. Our Internet Marketing Packages allow you to reach qualified customers searching online for your goods and services. <ul><li>Create a local online presence with a Business Profile Page </li></ul><ul><li>Distributed to search engines, local directories and yellow pages </li></ul><ul><li>Linked to your website </li></ul><ul><li>Complete reporting and tracking of online and call traffic </li></ul><ul><li>Generate traffic with Paid Search Marketing </li></ul><ul><li>Exposure on top search engines — Google, Yahoo, MSN </li></ul><ul><li>and Ask —which account for 90% of all searches </li></ul><ul><li>Ensure the highest quality traffic to your website </li></ul><ul><li>Budget management to maximize campaign efficiency </li></ul><ul><li>Leverage The Orange County Register’s trusted brand </li></ul><ul><li>name with featured Yellow Page Listings </li></ul><ul><li>Premium exposure with </li></ul><ul><li>Increase search engine ranking with a link to your website </li></ul>
  11. 11. Search Engine Marketing Premium Positioning (PPC) & Organic Searches Your business will be listed in these premium (PPC) locations when a user types in “Keywords or Phrases” to online search engines such as Google and Yahoo ! Organic Searches - Utilizing the strength and notable news source strength of the OCRegister, your business will be listed in the natural or organic search areas with your Business Profile when a user types in “Keywords or Phrases” to online search engines and internet directories such as Google, Yahoo, and a host of others!
  12. 12. When you click on a search from Google or Yahoo, you come to this page, your Sample Business Profile Click through directly to your website with three extra links to other pages of your website . Your business information for Google, Yahoo, etc. to spider through to pick out appropriate keywords and phrases. <ul><li>IMPORTANT POINTS </li></ul><ul><li>Business Profile is a portal to the internet for your business. You are piggybacking on the power of our website (you do not have to have a website) </li></ul><ul><li>Reach is Orange County, Southern California and/or beyond </li></ul><ul><li>Post Tracking Reporting </li></ul><ul><li>Free Call Tracking Number </li></ul>
  13. 13. Monster- #1 Recruitment Solution Base: Orange County adults Source: MORI Research, 2007 Consumer Attitude Survey <ul><li>Consistently post résumé on job boards, apply to listings, and keep their online job profiles up-to-date. May be out of work. </li></ul><ul><li>Already employed, but proactive about their careers and would consider changing jobs for the right opportunity. </li></ul>ACTIVE POISED Reach Two Types of Job Seekers
  14. 14. ADDITIONAL PRODUCTS AND SERVICES Upgrading Internet Presence <ul><li>Custom Website Development </li></ul><ul><li>Designed to be search engine friendly. </li></ul><ul><li>Custom depends on requirements for site size complexity. </li></ul><ul><li>Templates available for smaller sites. </li></ul><ul><li>Capabilities: </li></ul><ul><ul><li>Html, flash, etc… </li></ul></ul><ul><ul><li>Shopping carts, ecommerce, etc… </li></ul></ul><ul><li>Custom SEO Services </li></ul><ul><li>Enhancement of the current website that helps the natural rank within the major search engines. </li></ul><ul><li>Custom in-depth work for larger website clients. </li></ul><ul><li>Call Tracking Services </li></ul><ul><li>Toll free call tracking - (800) (888) (877) (866), etc… </li></ul><ul><li>Local call tracking – Appears as local number – example (714) 648-3155 </li></ul>
  15. 15. <ul><li>Premium Exposure on Freedom network sites; </li></ul><ul><li>Significantly Improve SEO-both on and off site </li></ul><ul><li>Adds Creditability to your website </li></ul><ul><li>Ensures a Larger Amount of Quality Traffic to your Website </li></ul><ul><li>Budget Management to Maximize Campaign Efficiency </li></ul><ul><li>Additional Creditable Exposure for you and your Consumers </li></ul><ul><li>Increase Ranking and Authority Level </li></ul><ul><li>Drive Revenue and Obtain Quality Leads </li></ul><ul><li>Amongst the lowest costs per lead amongst all interactive media </li></ul><ul><li>Cost Effective Solutions with a Greater ROI </li></ul><ul><li>Measurable and Trackable Results with Frequent Reporting </li></ul>Benefits
  16. 16. Thank You! <ul><li>Veronica Lamberson </li></ul><ul><li>714-785-2378 </li></ul><ul><li>[email_address] </li></ul>