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(Online) Community Building for Startups
Community Builder
Online Community 
Connected People around Something Special
Digital Strategy 
Accomplishing Something with Digital Tools
Community Common Interest: 
The Problem our Startup Solves
Goal 
Large Engaged Online Community
Ultimate Goal 
An Engaged Community of Evangelists
From Nothing to Something 
• Start 
• Your Story 
• Content 
• Outreach 
• Engage 
• Collect 
• Experiment 
• Track 
• Repeat
Community Building Best Practices 
Participation vs. Information 
Benefits vs. Features 
React vs. Pitch 
Help vs. Sell 
Interconnect and Introduce 
Be Human 
Give vs. Take 
Actively Show Appreciation 
Give it Time
Plan
Engage
Why?
Target
Expertise
Content is King
Value
Call to Action
The Tools
Start Now
Never Quit
Questions? 
@tasosflambouras

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