Presentation of Carlos Conde from Amazon Web Services at Startup Istanbul organized by Etohum on 30th of September, 2014

1. Carlos Conde
Amazon Web Services
Startup Istanbul 2014

2. 6 RULES FOR GROWTH
Carlos Conde – Chief Tech. Evangelism EMEA
carlosco@amazon.lu
@caarlco

4. PAY PER USE
NO UP-FRONT COST
ON-DEMAND

5. 6 RULES
FOR GROWTH

6. FOCUS ON
YOUR CUSTOMERS #1

7. WORK BACKWARDS
FROM THE CUSTOMER

8. 1. PRESS RELEASE
2. FAQ
3. USER MANUAL

9. EXPERIMENT
FREQUENTLY #2

12. MEASURE, IMPROVE,
AND ITERATE #3

13. 11.6s
Mean time between
deployments
(weekday)
1,079
Max number of
deployments in a
single hour
10,000
Mean number of
hosts
simultaneously
receiving a
deployment
30,000
Max number of
hosts
simultaneously
receiving a
deployment
DEPLOYMENTS AT
AMAZON.COM

14. DEPLOY TO PROD EVERY 20 MINUTES

15. ENVIRONMENT REQUIREMENTS:
FLEXIBILITY
+
FEEDBACK

16. MOVE FAST
AND BE NIMBLE #4

17. SPEED OF ITERATION
BEATS QUALITY OF ITERATION

18. ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED
1000s OF SERVERS, TBs OF STORAGE

20. #5 EMBRACE FAILURE

21. FAIL FAST
FAIL LOW-COST

23. TO INCREASE INNOVATION
LOWER THE COST OF FAILURE

24. FOCUS ON
YOUR BUSINESS #6

25. « Civilisation advances by extending the
number of operations we can do without
thinking about them. »
– Alfred North Whitehead

26. MAKE A TO-DON’T LIST

28. 1. FOCUS ON YOUR CUSTOMERS
2. EXPERIMENT FREQUENTLY
3. MEASURE, IMPROVE AND ITERATE
4. MOVE FAST & BE NIMBLE
5. EMBRACE FAILURE
6. FOCUS ON YOUR BUSINESS

30. carlosco@amazon.lu @caarlco