HOPE IS NOT A STRATEGY!
Protect with NeustarWe’re more than just registry.
Ivor Sequeira
Senior Director
Global Channel Ma...
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

2
NEUSTAR POWERS
THE CONNECTIONS
THAT KEEP
BUSINESSES RUNNING.
IT & SECURITY

MARKETING

NETWORKING & OPERATIONS
NEUSTAR HELPS YOU
PROTECT & PROMOTE
YOUR BUSINESS ONLINE

DNS &
DDoS

Web
Performance

IP
Intelligence

Domain
Name
Regist...
NYSE: NSR
1.5K Employees

14k Customers

$831M Rev

5
5
›Number Portability
(N. America, Taiwan and Brazil)
›Order Management
›4B Calls Routed Daily
›3.8B Global Phone Numbers

P...
›Internet Infrastructure
- Managed DNS (UltraDNS)
- Web monitoring & load testing
- DDoS (SiteProtect)
- IP Intelligence/G...
(U.S.)

›Identification/Caller ID (U.S)
›Verification & Analytics
›Local Search & Licensed Data
›Answers to over 30 Billio...
Registry Services

9
9
Partners & Clients

Major telecom carriers
in N. America &
internationally
10
10
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

11
The World is Online
 2 Billion Users
 Global competition
 Brand and revenue at stake

© NEUSTAR, INC. / PROPRIETARY AND...
New World – New Requirements
3.4B
By 2016, 3.4B users will access the internet to
generate 1.3 zettabytes of traffic a yea...
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

14
DNS: Mission Critical in a Wired World

» DNS is used to connect every website and every email
inbox
» If your DNS isn’t w...
UltraDNS Timeline
Pioneered BGP
and IP Anycast
for DNS

Developed
origination-based
routing and
directional DNS

Extended ...
UltraDNS Services
Performance
Reliability
Security

UltraDNS Delivers Superior Performance and
Security with:


A powerfu...
Why UltraDNS?
» Performance- Our global IP Anycast network of carrier-grade nodes
provide fast DNS resolutions and fewer d...
Neustar Network Global
Footprint

Neustar Current Network
Planned Expansion

Western
North America (6)

Central
North Amer...
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

20
Web Performance
Management
» Because Time is Money.
Every second counts
0.25 Seconds delay
Can lose a customer
Microsoft/New York Times

0.50 Seconds delay
Can drop traffic 2...
Web Performance Management
FIND and FIX website performance problems:

Availability
Functionality
Testing on a regular bas...
It’s busy enough without delays
» Neustar Load Testing keeps you in front of trouble:
Real Browsers: Load test with real b...
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

26
DDOS – DISTRIBUTED DENIAL OF SERVICE

Filling up your network
capacity.

©2013 CONFIDENTIAL & PROPRIETARY

27
The Reality of Attacks
More than 7,000 attacks happen every day
 Attacks are increasingly more complex and harder to
miti...
DDoS Attack? It WILL Happen …
March 7, 2013
“Samrat Agrawal (28), an entrepreneur from Dugri, recently started an online
portal to sell artificial jewel...
Challenge: Weighing Risks
Damage to Your Brand

Brand

Loss of Revenue
Loss of Revenue

For every 1% variance in brand equ...
Any Firm Can Be Targeted with DDoS
Financial
Services

Online Retail

Cloud
Services

Governments

32

Gaming

Education
Concerns for DDoS att
Growing concern
A recent IDG
Study found:

Concerns for DDoS attacks during peak traffic
periods

n=...
Investments not comf
A recent IDG
Study found:

“Solutions” in place?

Nearly 60% have investments, but remain
concerned a...
DDoS Mitigation Options
Telco/ISP
•Simple Add-on
•Limited DDoS Attack
expertise
•Layer 4 (IP) mechanisms
•Needed for every...
Neustar’s Solution:
SiteProtect - Intelligent DDoS Protection
The Industry’s Best People, Processes and Technologies:
 So...
Join security professionals across the globe and gain the
knowledge you need to fight DDoS attacks and protect your
organi...
agenda

 WHO WE ARE
 ONLINE LANDSCAPE
 CHALLENGES/SOLUTIONS
DNS | WEB PERFORMANCE | DDOS

 HOW DOES THIS HELP YOU?

38
India

13% YOY
growth in
online users

100 million
people who
are online

35 Million
SMB
Enterprises
identified
Only 2M of...
NOW MORE THAN EVER,
IT’S IMPORTANT FOR
BUSINESSES TO PROTECT
THEIR ONLINE PRESENCE.

40
Two ways to use services
» Protect your own infrastructure and
websites
» Offer services to your customers and
generate ad...
The Solution for Partners
Managed DNS via the Neustar Partner Portal
DNS Core Service
•Built on the Global UltraDNS networ...
The Easy Way to Offer Managed DNS
Designed with a Partners Ecosystem in Mind

 Decrease time to market and generate new r...
A Platform Designed for Partners
Simplified Interface, Flexible and Cross Functional
Neustar: Work Flow and
Partner Enable...
A Compelling Business Model
Generate New Revenue, Package or Bundle with Core Solutions

A lucrative business model
A si...
Ready To Get Started?
Take the Next Step and See the Benefits

Boost your bottom line

Accelerate new business
Improve loy...
Dialogue
Visit www.neustar.biz to live chat with a representative.

© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL

47
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Hope Is Not A Strategy - Ivor Sequiera, Neustar

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Hope Is Not A Strategy - Ivor Sequiera, Neustar

  1. 1. HOPE IS NOT A STRATEGY! Protect with NeustarWe’re more than just registry. Ivor Sequeira Senior Director Global Channel Management & Business Development October 18, 2013
  2. 2. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 2
  3. 3. NEUSTAR POWERS THE CONNECTIONS THAT KEEP BUSINESSES RUNNING. IT & SECURITY MARKETING NETWORKING & OPERATIONS
  4. 4. NEUSTAR HELPS YOU PROTECT & PROMOTE YOUR BUSINESS ONLINE DNS & DDoS Web Performance IP Intelligence Domain Name Registry Digital Marketing
  5. 5. NYSE: NSR 1.5K Employees 14k Customers $831M Rev 5 5
  6. 6. ›Number Portability (N. America, Taiwan and Brazil) ›Order Management ›4B Calls Routed Daily ›3.8B Global Phone Numbers Proprietary and Confidential 6
  7. 7. ›Internet Infrastructure - Managed DNS (UltraDNS) - Web monitoring & load testing - DDoS (SiteProtect) - IP Intelligence/GeoLocation - Audience Targeting Solution ›Registry Services - .biz and .us - .travel, .tel, .co - nTLDs: .nyc + 350 more Proprietary and Confidential 7
  8. 8. (U.S.) ›Identification/Caller ID (U.S) ›Verification & Analytics ›Local Search & Licensed Data ›Answers to over 30 Billion Queries (Daily) ›13.9M Business Listings Proprietary and Confidential 8
  9. 9. Registry Services 9 9
  10. 10. Partners & Clients Major telecom carriers in N. America & internationally 10 10
  11. 11. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 11
  12. 12. The World is Online  2 Billion Users  Global competition  Brand and revenue at stake © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 12
  13. 13. New World – New Requirements 3.4B By 2016, 3.4B users will access the internet to generate 1.3 zettabytes of traffic a year* 76.9B People love their mobile apps. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion. 287M The tablet market is expected to increase to 287M by 2016.* In 2012, 122.3M tablets were shipped with the introduction of new iPad mini. * Cisco, IDC , © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 13
  14. 14. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 14
  15. 15. DNS: Mission Critical in a Wired World » DNS is used to connect every website and every email inbox » If your DNS isn’t working, you lose your ability to connect to outside world and be connected to your customers » Works so well that we forget about it (until it breaks) 15 15
  16. 16. UltraDNS Timeline Pioneered BGP and IP Anycast for DNS Developed origination-based routing and directional DNS Extended security and performance with DNS Shield 2005 1998 Invented real-time change propagation 1999 Introduced Stand-alone SiteProtect DDoS Mitigation Service First to Offer Dedicated Resolvers & name server Announcements 2009 2008 Delivered first managed service for internal DNS 2 011 2012 Centralized Internetwide change repository First to offer unique 3Tiered Network Architecture • Founded by Internet pioneer and Neustar Cyber Threat Expert, Rodney Joffe • First to combine and implement BGP and IP Anycast for DNS infrastructure • Deeply involved in Internet community bodies: IETF, RFCs, Security Working Groups and DNSSEC specifications • 14+ yrs as the Premier Provider of Enterprise Managed DNS © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 16
  17. 17. UltraDNS Services Performance Reliability Security UltraDNS Delivers Superior Performance and Security with:  A powerful global directory platform  Carrier-grade, highly redundant network  Industry’s most comprehensive SLAs  Expert Support 24/7  Competitive Advanced Services Because Your Customers Expect 100% Uptime 17
  18. 18. Why UltraDNS? » Performance- Our global IP Anycast network of carrier-grade nodes provide fast DNS resolutions and fewer dropped queries » Security- Protection against DNS DDoS attacks, plus DNSSEC to safeguard against cache poisoning » Availability- Guaranteed SLAs including 100% uptime, fast response times and low drop rates, even during maintenance windows » Scalability- Global DNS network to seamlessly accommodate your growth » Proven Success- UltraDNS has a proven track record in the industry. © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
  19. 19. Neustar Network Global Footprint Neustar Current Network Planned Expansion Western North America (6) Central North America (4) Eastern North America (6) Europe (10) Asia (8) Other (6) Los Angeles, CA Chicago, Il Ashburn-1, VA Amsterdam, Netherlands Beijing, China Bogota, Colombia Phoenix, AZ Dallas , TX Ashburn-2, VA Dublin, Ireland Chennai, India Buenos Aires, Argentina Portland, OR Denver, CO Atlanta, GA Copenhagen, Sweden Shanghai, China Johannesburg, South Africa San Jose, CA Minneapolis, MN Miami, FL Frankfurt, Germany Hong Kong, China Perth, Australia Seattle, WA New York, NY Istanbul, Turkey Mumbai, India Sao Paulo, Brazil Vancouver, Canada Toronto, Canada London, England Singapore, Singapore Sydney, Australia Madrid, Spain Taipei, Taiwan Milan, Italy Tokyo, Japan Paris, France Warsaw, Poland
  20. 20. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 20
  21. 21. Web Performance Management » Because Time is Money.
  22. 22. Every second counts 0.25 Seconds delay Can lose a customer Microsoft/New York Times 0.50 Seconds delay Can drop traffic 20% Google 1.0 Seconds delay Can drop conversions 7% Aberdeen Group © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 22
  23. 23. Web Performance Management FIND and FIX website performance problems: Availability Functionality Testing on a regular basis • Testing various versions of their code • Testing on various browsers • Maintained desired state of performance • Uptime - location and region • compliance, business objectives • Performance Average site loadtimes Perceived user experience • Min/max load times • Establish a baseline to understand performance • • © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 23
  24. 24. It’s busy enough without delays » Neustar Load Testing keeps you in front of trouble: Real Browsers: Load test with real browsers to ensure 100% of traffic and load is what an actual user would cause Scaling: Cloud based testing ensures that the right amount of traffic is generated for your site for those critical traffic days Save Time: Use automated testing on all browsers to save time © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 25
  25. 25. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 26
  26. 26. DDOS – DISTRIBUTED DENIAL OF SERVICE Filling up your network capacity. ©2013 CONFIDENTIAL & PROPRIETARY 27
  27. 27. The Reality of Attacks More than 7,000 attacks happen every day  Attacks are increasingly more complex and harder to mitigate  Anyone can launch an attack:  Free tools and how to videos  DDoS for hire sites  $67 a day to rent a botnet *Forrester® Consulting, The Trends and Changing Landscape of DDoS Threats and Protection **Forrester® Consulting, DDoS: A Threat You Can’t Afford to Ignore, January 2009. 28 28
  28. 28. DDoS Attack? It WILL Happen …
  29. 29. March 7, 2013 “Samrat Agrawal (28), an entrepreneur from Dugri, recently started an online portal to sell artificial jewellery. Business was good and Agrawal was getting orders from around the world. But suddenly, the flourishing business nosedived. Agrawal tried everything, from refurbishing the website to making it more user-friendly but all in vain. At last, he contacted cyber experts, who told him he was a victim of Distributed Denial of Service (DoS) attack by his rival businessmen.” ©2013 CONFIDENTIAL & PROPRIETARY 30
  30. 30. Challenge: Weighing Risks Damage to Your Brand Brand Loss of Revenue Loss of Revenue For every 1% variance in brand equity, there’s a corresponding 1% variance in stock return The Financial Impact of a DDoS Attack runs $100K/Hour Sales Infrastructure/ Resources Expense of Mitigation Solutions I want to be covered but we have limited staff and budget. It takes only ¼ of a second to lose a customer. Online Presence Customer Service Bad Customer Experience Call centers get overwhelmed and customer frustration skyrockets when our site is down. Customer Service impact from an attack can last 46x longer than the attack. © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 31
  31. 31. Any Firm Can Be Targeted with DDoS Financial Services Online Retail Cloud Services Governments 32 Gaming Education
  32. 32. Concerns for DDoS att Growing concern A recent IDG Study found: Concerns for DDoS attacks during peak traffic periods n=201 4
  33. 33. Investments not comf A recent IDG Study found: “Solutions” in place? Nearly 60% have investments, but remain concerned about performance n=201 9
  34. 34. DDoS Mitigation Options Telco/ISP •Simple Add-on •Limited DDoS Attack expertise •Layer 4 (IP) mechanisms •Needed for every Telco used Do-ItYourself CDN •Customized to your needs •Integrated monitoring •Large Capex investment •Needs expert support •Needs extensive bandwidth •Needs Diversity •CDN Benefits •Limited DDoS Attack expertise •Overage fees for extra traffic •Lacks ‘Origin Server’ Protection Cloud-based Service •No CAPEX required •Leverage specialized expertise •Keeps ‘Dirty’ traffic away from your network © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 35
  35. 35. Neustar’s Solution: SiteProtect - Intelligent DDoS Protection The Industry’s Best People, Processes and Technologies:  Sophisticated attacks blocked in minutes to minimize revenue losses, customer impact  Security operations experts working for you 24/7  Diverse blend of mitigation technologies Financial Impact of a DDoS Attack $100K an hour Experienced, 24x7 Security Operations Center 36
  36. 36. Join security professionals across the globe and gain the knowledge you need to fight DDoS attacks and protect your organization. © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
  37. 37. agenda  WHO WE ARE  ONLINE LANDSCAPE  CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS  HOW DOES THIS HELP YOU? 38
  38. 38. India 13% YOY growth in online users 100 million people who are online 35 Million SMB Enterprises identified Only 2M of those businesses are online 79% of those businesses believe the Internet will provide the greatest reach to customers 8% of the world’s population
  39. 39. NOW MORE THAN EVER, IT’S IMPORTANT FOR BUSINESSES TO PROTECT THEIR ONLINE PRESENCE. 40
  40. 40. Two ways to use services » Protect your own infrastructure and websites » Offer services to your customers and generate additional revenue ©2013 CONFIDENTIAL & PROPRIETARY 41
  41. 41. The Solution for Partners Managed DNS via the Neustar Partner Portal DNS Core Service •Built on the Global UltraDNS network •Easy to use DNS Manager with integrated contextual help •Web Forwarding capabilities Add On Advanced Services •Site Monitoring: Monitors the availability of your clients website •Site Failover: Automatically detects website failures and switches to a new server IP •Regional Routing: Routes traffic to the best servers based on the location of the user •Load Balancing: Balances traffic across multiple servers Neustar Partner Platform Key Benefits: •Partner defined packages and bundles •Co-Brand or Private Label Customer UI •Administrative tools for reporting, customer support and service management • REST API for Partner systems integration (e.g., Billing, Provisioning, Partner UI, etc) with monitoring & automatic load balancing © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 42
  42. 42. The Easy Way to Offer Managed DNS Designed with a Partners Ecosystem in Mind  Decrease time to market and generate new revenue streams  Easily manage accounts and users, provision, and support your end users.  Provide options for end-user management on a branded User Interface  Access detailed usage reporting down to the end user level  Integrate into existing UI or other automated provisioning systems via REST API © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 43
  43. 43. A Platform Designed for Partners Simplified Interface, Flexible and Cross Functional Neustar: Work Flow and Partner Enablement Partner/Distributor: Manage Customers Services Platform Customer: Services Detail View & Management 44
  44. 44. A Compelling Business Model Generate New Revenue, Package or Bundle with Core Solutions A lucrative business model A simple query based pricing model Flexibility to price, package or bundle your way. Advanced traffic management services and add-on’s. © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 45
  45. 45. Ready To Get Started? Take the Next Step and See the Benefits Boost your bottom line Accelerate new business Improve loyalty and retention Enhance your position with industry leading solutions © NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 46
  46. 46. Dialogue Visit www.neustar.biz to live chat with a representative. © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 47

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