Startupfest 2015: CAROLYN MARTIN (Sponsor Energy) - "Future of" stage

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The power of good As a business model, affiliate marketing is a proven way to scale your sales and distribution. Can this model evolve, and produce social good? In this session, Sponsor Energy’s Carolyn Martin looks at rethinking affiliate sales with a win-win approach that benefits both nonprofits and end users. Carolyn will look at traditional sales and distribution approaches, their challenges and strengths, and how rethinking your go-to-market strategy can reveal new tools that get past prospects’ resistance and create real social benefits.

Technology

www.sponsorenergy.com
Carolyn Martin
CEO Sponsor Energy
cmartin@sponsorenergy.com
THE POWER OF GOOD

4 PROBLEMS
and a new twist on a proven model

PROBLEM 1.
Companies needto sell stuff.
but how to differentiate?gain consumer trust? generateleads?
www.sponsorenergy.com

TRADITIONAL MODELS
Sales reps, insidesales team, cold-calling,
transactional sales, enterprise sales
they all have a place
www.sponsorenergy.com

PROBLEM 2.
The worldis in trouble.
global warming.poverty. disease.
www.sponsorenergy.com

PROBLEM 3.
Those whowouldfixthings...
not-for-profits, charities are struggling
www.sponsorenergy.com

PROBLEM 4.
People want to help... BUT
drop-in-the bucket syndrome
www.sponsorenergy.com

SOLUTION
Affiliate sales as a forcefor good
sharingthe bounty - a new twiston a proven model
www.sponsorenergy.com

BEYOND “CAUSE”
MARKETING
the cooperative effortsof a for-profit business and a non-
profit organization for mutualbenefit.
www.sponsorenergy.com

A NEW AFFILIATE IN
THE ECOSYSTEM
Affiliatemarketing payouts $10 billion
annually
charitiesare ideallypositioned to participate
www.sponsorenergy.com

WHO WINS?
1- the company 2- the world3-the charity 4-the
consumer
win. win.win. win.
www.sponsorenergy.com

THE COMPANY WINS
Gains credibility. Sells more.Differentiates. Story in
everysale.
cost to acquire thecustomer is less
www.sponsorenergy.com

THE WORLD WINS
Transactional $ into social causes
business models are powerful
www.sponsorenergy.com

THE CHARITY WINS
Recurring,sustainable revenue
best of all, they are notasking for $
www.sponsorenergy.com

THE CONSUMER WINS
Feeling goodabout a purchase they wouldhave made
anyway
same circuits are activated as wheneatingchocolate or having an
orgasm
www.sponsorenergy.com

DONATION MODEL
UsingAirmiles to donate to over86,000 charities
across Canada
but nottakingadvantage of the charities selling for them
www.sponsorenergy.com

AWARENESS
Social mediapartnerships
donationfor a like or a share
www.sponsorenergy.com

PROMOTIONS
Uniqueproducts that align with causes
oftentime-limited
www.sponsorenergy.com

REVENUE-SHARING
Portion ofproceeds gets donated
Amazon donates 0.5% to the charitable organization of your choice.
www.sponsorenergy.com

BUY ONE, GIVE ONE
One forOne– TOMS Shoes
www.sponsorenergy.com
Has given over 10 million shoes- but unintendedconsequences

MY COMPANY
Sponsor Energy: a socially conscious energy broker

THE POWER OF GOOD
Simple Business modelprofit shares withcharities on every
kWh of electricity and GJ of naturalgas consumed by our
clients
www.sponsorenergy.com
a commodity we need to buy anyway

COMPETITION
Pushy door-to-door salespeople
we sellthesame commodity but we do it differently
www.sponsorenergy.com

A UNIQUE SALES FORCE
• Food banks, homeless shelters,
animalwelfare organizations
• Charity partners benefit from
recurring revenues & market to their
donors
www.sponsorenergy.com
Our charity partners sell forus

SOCIAL MEDIA GOLD
www.sponsorenergy.com
Each new client is astory to share
Charity partners have millions of followers viaLinkedin,FB, Twitter

PROMOTE IT!
people like good news
www.sponsorenergy.com

Carolyn Martin, CEO
cmartin@sponsorenergy.com
RETHINK AFFILIATE SALES
thanks.

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With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

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In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

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