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Bay of pigs

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Bay of pigs

  1. 1. GROUPTHINK EXAMPLES Erika L. LaMarch
  2. 2. BAY OF PIGS <ul><ul><li>POLITICS </li></ul></ul><ul><ul><li>Illusion of unanimity </li></ul></ul><ul><ul><li>Self-appointed ‘mindguards’ </li></ul></ul>
  3. 3. FORD’S EDSEL <ul><li>MARKETING </li></ul><ul><li>“ Didn’t think the product would not match the marketing hype” </li></ul><ul><li>Illusion of invulnerability </li></ul>
  4. 4. BURGER KING HERB CAMPAIGN <ul><li>MARKETING </li></ul><ul><li>Collective rationalization </li></ul>
  5. 5. CARNATION <ul><li>R&D </li></ul><ul><li>Powdered Milk for Third World Countries. </li></ul><ul><li>Belief in inherent morality </li></ul>
  6. 6. HOT WHEELS/BARBIE COMP. <ul><li>PRODUCT DEVELOPMENT </li></ul><ul><li>Stereotyped views of out-groups </li></ul>
  7. 7. NEW COKE <ul><li>CORPORATE COMMUNICATION </li></ul><ul><li>Ignored market data in rival with Pepsi. </li></ul><ul><li>Self-censorship </li></ul><ul><li>Direct pressure on dissenters </li></ul>

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