Triin Mahlakõiv talks us through the customer development framework and how to use the business canvas model correctly. Triin is the Startup Community Lead at the Tallinn Science Park Tehnopol.

2. KEY DRIVERS
Team, product and market
STRATUP

3. IDEATION
Do I have a good business idea?
STRATUP

4. FROM IDEA ON
How to identify an idea to go after?
STRATUP
REAL
PROBLEM?

5. FROM IDEA ON
How to identify an idea to go after?
STRATUP
BETTER
WORLD?

6. FROM IDEA ON
How to identify an idea to go after?
STRATUP
BIG
BUSINESS?

7. FROM IDEA ON
How to identify an idea to go after?
STRATUP
BIG
PASSSION?

8. FIND THE BEST IDEA
that solves a real problem
STRATUP

9. CUSTOMER DEVELOPMENT -
METHOD
Product-market fit

10. CUSTOMER DISCOVERY
The first step is Problem-Solution fit
METHOD

11. CUSTOMER DISCOVERY
METHOD
The first step is Problem-Solution fit

12. BUSINESS MODEL canvas
TOOL

13. BUSINESS MODEL canvas
TOOL

14. PROBLEM-SOLUTION FIT
TOOL

15. VALUE PROPOSITION
& CUSTOMER SEGMENT
TOOL

16. EXAMPLE: VIDEO DATING APP _
CASE
Problem: PIC AND TEXT BASED/
FALSE IDEA
Solution: VIDEO BASED INTROS
Customer segment: 18-25
Hypothese: YOUNG PEOPLE PREFER
VIDEOS OVER PICTURES

17. STEP1: FILL IN THE VALUE
PROPOSITION CANVAS
TOOL
VALUE PROPOSITION CUSTOMER SEGMENT

18. STEP2: TEST YOUR CUSTOMER -
ASSUMPTIONS
TOOL

19. TESTING AND VALIDATING
TOOL

20. STEP3: ADJUST YOUR CUSTOMER
ASSUMPTIONS BASED on insight
TOOL

21. STEP4: REDESIGN YOUR VALUE
PROP. based on insight
TOOL

22. STEP5: START TESTING YOUR
VALUE PROPOSITION
TOOL

23. CUSTOMER DEVELOPMENT -
METHOD
Problem-solution fit Product-market fit

24. BUSINESS MODEL canvas
TOOL

25. CUSTOMER DEVELOPMENT -
METHOD

26. CUSTOMER DEVELOPMENT -
METHOD
Problem-solution fit Product-market fit

27. SUPER-ADAPTER
Only core value is changeability
STARTUP
• Uncertainty
• Scalability
• Mindset

28. Triin Mahlakõiv, Program and Event Manager
triin@tehnopol.ee