GetLaunched! helped plan and coordinate TheMEproject's first annual Back 2 School with a Purpose event. The event aimed to provide school supplies and empower youth ages 10-18. GetLaunched! handled strategic planning, logistics, registration, marketing, and on-site coordination. On the day of the event, they greeted 83 youth attendees and ensured all aspects of the event ran smoothly. Through collaborative planning, the event met its goals and objectives of supporting youth and engaging the community.

1. Back 2 School with a Purpose
Hosted by
TheMEproject
Event Consultant & On-site Coordinator:
Christy L. Staples
GetLaunched!

2. The Vision:
Back 2 School with a Purpose
• TheMEproject, founded by Jay Barnett, hosted
their First Annual Back 2 School with a
Purpose event to empower youth ages 10-18
to mentally prepare for the upcoming school
year by Finding the Leader Within.
• Mr. Barnett, presented his VISION to
GetLaunched! to Make It Happen

3. The Need
GetLaunched! Identified event needs:
• Strategic Planning
• Logistics
• Registration
• E-Marketing
• On-site Coordination
• Evaluation/Follow-up

4. Strategic Planning - Objectives
GetLaunched! Determined Event Goals:
• Provide 80 youth with school supplies & food
• Limited Budget
• Engage parents with voting education
• Empower youth with TheMEproject message
• Engage youth in physical activity & teamwork
• Secure sponsors we patronize regularly

5. Strategic Planning - Results
GetLaunched! Assisted with meeting Event Goals:
• 83 youth in attendance/80 school supply packages
• Under budget
• Registered parents to vote
• 3 Top Winners in Shoot-out Contests
• Partnered with The Noxspence Foundation
• Secured 13 sponsors – Crossover Athletics, Wal-Mart, Chick fil
A, Subway, Tru Meals, Great American Cookie, Vitaminwater,
Baskin-Robbins, Poparazzi Popcorn, Lamik Beauty, Steven
Tate, Cindy Gilkenson, Nick Kennedy

6. Back 2 School with a Purpose

7. Logistics
GetLaunched! Performed the following:
• Determine all moving parts necessary to host event ie.
– Welcome/Check- In Process or On-Site Registration
– Facility Layout & Crowd Flow
– Purchased & Bagged Supplies
– Created Event Signage
– Created Run of Show
– Created checklists to ensure all details were covered
– Solicited Volunteers
– Created Event Programs

8. Registration & E-Marketing
GetLaunched! Used the following services and items below to market event

9. E-Marketing Highlight
GetLaunched! Used Social Media to market event with the
intergration of 3 main systems
• Eventbrite, Facebook Pages, & Mailchimp
• We created a Facebook Business Page for TheMEproject and
customized it for our needs
– Created custom welcome page
– Embeded Eventbrite into page event registration
– Embeded Mailchimp into page for mailing list
– Managed page with updates as event unfolded
– Added Event Survey tab for follow up

10. Added Bonus
• GetLaunched! Takes pride in value-add
• We added value to Back2School with a Purpose by
securing a PSA on Majic 102.1 – which aired 10 days prior
to event.
• We also were invited to be guests on Sunday Morning Live
with Val Wilson & J. Thomas Smith (a week before event)
• As a Thank You, we provided everyone with
an event T-shirt with handwritten note attached

11. On-Site Coordination
GetLaunched! Performed the following:
• Point of Contact on-site for all questions, concerns, & etc
• Facilitated venue set-up/Clean up
– Ensured all plans were carried out
• Placed Volunteers
• Greeted guests
• Gave the welcome
• Thanked all that made event a success
• Cleared venue 30 minutes before desired end time

12. Evaluation/Follow-up
GetLaunched! Performed the following:
• Immediately updated Social Media with event details
• Debriefed with Visionary – Mr. Jay Barnett
• Followed up with all that requested additional info on
program
• Emailed Thank You Note to all registered attendees
• Created survey to capture comments from attendees
• Ensure each sponsor/donor received a handwritten Thank
You Card

13. More Info
This is just a peek behind the scene of all the work
that GetLaunched! Performed to make Back 2 School
with a Purpose a GREAT Success.
For more information about GetLaunched! And the
other consulting services we offer give us a call at
832-305-5361
or
christy@launch-out.com