This document discusses practical steps to increase the visibility of academic journals. It provides an overview of journal visibility prerequisites like language, scope, editorial board, authors, peer review process and access. It also outlines visibility activities such as inclusion in databases, online platforms, social media and search engines. The document then presents a case study of the European Journal of Tourism Research, providing details on its establishment, publications, language, scope, editorial board, peer review, access and visibility activities including aggregators and abstract databases.

1. Practical steps to increase the visibility of an academic journal: A case study of the European Journal of Tourism Research
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Stanislav Ivanov, Ph.D. Academic director International University College, Dobrich Editor-in-chief European Journal of Tourism Research Email: stanislav.ivanov@vumk.eu

2. Agenda
•Journal visibility prerequisites
•Journal visibility activities
•Case study: European Journal of Tourism Research
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3. Journal visibility prerequisites
•Journal language
– English, other major international language, local language.
– the supremacy of English in scientific literature
– the role of language in increasing the readership
•Journal scope
– narrow vs. broad journal scope
– no-scope journals – annual books
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4. Journal visibility prerequisites
•Editorial board
– Institutional editorial board (members from the institution only)
– Editorial board from Bulgaria only
– International editorial board – degree of internationalisation
•Contributing authors
– authors from the publishing institution only
– authors from Bulgaria only
– international authorship – degree of internationalisation
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5. Journal visibility prerequisites
•Peer-review process
– house review vs. external review
– blind vs. non-blind review
– double-blind review
•Access to journal content
– open vs. closed access journals
– print vs. electronic journals
•Journal periodicity
– regular vs. irregular periodicity
– annual vs. more frequent periodicity
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6. Journal visibility activities
•Journal website – separate journal domain, subdomain/webpage in the main domain of the publisher
•Inclusion in electronic databases:
- aggregators: EBSCO, ProQuest, CABI
- online platforms: IngentaConnent, DeepDyve
- abstract databases: Scopus (8 journals from Bulgaria), ISI Web of Knowledge
- journal directories – Directory of Open Access Journals (www.doaj.org) (31 journals from Bulgaria)
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7. Journal visibility activities
•Conferences – leaflets, complimentary hard copies, sponsorship, patronage, special issues
•Social media – Academia.edu, ResearchGate, Facebook, Google+, LinkedIn, etc.
•Search engines – Google Scholar
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8. Case study: European Journal of Tourism Research
•Basic information
-Established in 2006
-Publisher: International University College, Bulgaria
-First issue in 2008
-1 volume per year consisting of 2 issues
-Current issue: 4(2)
-Types of publications: Research articles, Research notes, Case studies, Doctoral dissertation summaries, Book reviews
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9. Case study: European Journal of Tourism Research
•Journal language: English
•Journal scope: tourism, hospitality, leisure and event
•Editorial board: 52 members from 26 countries. Four editorial members from Bulgaria
•Contributing authors: journal is open to all researchers. IUC lecturers are not stimulated to publish in the journal in order to avoid conflict of interest
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10. Case study: European Journal of Tourism Research
•Peer-review process: double blind review
•Access to journal content:
– closed access journal
– print and online version at http://ejtr.vumk.eu
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11. Case study: European Journal of Tourism Research
•Journal visibility activities:
-Aggregators: EBSCO Hospitality and Tourism Complete, ProQuest Research Library, CABI Leisure, Recreation and Tourism
-Online platforms: DeepDyve
-Abstract databases: Scopus (forthcoming)
-Facebook page
-Google Scholar (via CABI)
-Conference patronage, sponsorship and special issues
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12. Case study: European Journal of Tourism Research
•Why Scopus?
-Huge number of end users leading to higher visibility of the journal
-Ease of use
-Wide journal coverage
-End-users’ trust in the system – peer evaluation of journals prior to inclusion in Scopus
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13. THANK YOU!
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