Discover the top objectives of social media strategy.

1. S O C I A L M E D I A
S T R A T E G Y
Discover the top objectives of social
media.
Lead generation and brand
awareness were once the
top objectives of social
media marketing however,
target audience
engagement has made it's
way to the top.
Different groups need a
different message, even
when the groups are all
social, like Facebook,
LinkedIn and Twitter.
36 31 18PERCENT PERCENT PERCENT
of marketers want to
see an increase in
sales revenue from
social media
of content creators
want to see an
increase in content
reach
use social media to
increase lead
nurturing
T O P 4 S O C I A L M E D I A
O B J E C T I V E S
46% say lead
generation is the
objective of their
social media strategy
Increasing brand
awareness comes in
third at a close 42%
With any online
digital strategy your
web site traffic is an
important objective
49%
of marketers are
using social media
to increase
engagement with
targeted
audiences.
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